Summary
Overview
Skills
Additional Information
Work History
Education
Languages
Timeline
Volunteering
Volunteering
ProjectManager
ALIONA CHURILOVA

ALIONA CHURILOVA

Amsterdam/Lusaka

Summary

Experienced professional with over 20 years of expertise in the digital space. Customer experience and technology leader passionate about people, hospitality, consumer-centric design, and innovation. Extensive knowledge in leveraging technology to enhance customer experiences and drive organizational success. Motivated by helping people daily and enabling organizations to thrive.

Overview

21
21
years of professional experience

Skills

  • Marketing and CX strategy
  • Business innovation
  • Customer Experience Design
  • AI tools
  • CRM, Marketing Automation, Service, Internal communications technologies expert
  • Public speaking
  • Project management
  • Creative Copywriting and Transcreation
  • Storytelling techniques
  • Fintech, Hospitality and Retail industry expert
  • In-depth knowledge of Slack, Salesforce, Oracle CX stack, Responsys, Maxymiser,Hubspot, Figma, Canva among other tools.

Additional Information

MUKAMBI SAFARIS

Audit and improvement of guest experience

Marketing activities

F&B, Housekeeping and Guiding departments training

Organisational process optimisation


TOGETHER ABROAD

Website optimisation

Social media strategy design


180 AMSTERDAM ADVERTISING

Customer journey workshops

Focus groups

Assistance in subsequent campaign strategy for a specific brand


ING BANK

Customer experience at a branch level, as a part of ING

transformation project

Work History

Director CX Business Transformation

Charted Institute of Customer Management
2024.05 - Current

Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth for clients in Telecom, Insurance, Hospitality and Retail.

  • Provided expertise through public speaking at the industry events across Zambia.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Optimized staff performance by designing comprehensive training programs tailored to individual needs.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.

LEAD SOLUTION CONSULTANT

Slack at Salesforce
2021.09 - 2023.09
  • Lead Large Enterprise account engagements from strategy, concept and solution point of view.
  • Collaborated with cross-functional teams to lead deep discoveries to successfully deliver comprehensive solutions for clients.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth
  • Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
  • Became trusted advisor in all technical and process aspects of Slack Technology
  • Provided coaching for teammates and broader sales organization.

SENIOR CX & MARKETING CONSULTANT

Oracle
2016.08 - 2021.08
  • Provided business and technical expertise to companies looking to improve their ROI and transform their marketing practices.
  • Lead complex account projects as consultant (RFPs, tech vendor selection projects) for enterprise accounts.
  • Lead customer engagements, from discovering needs to developing and presenting marketing strategies and associated technology solutions
  • Represented Oracle at Retail and Hospitality industry events
  • Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touch points.
  • Received numerous Oracle Awards and has been promoted within organization.

CUSTOMER SUCCESS MANAGER & PARTNER LIAISON

Proscape Technologies
2012.10 - 2014.03
  • Assisted customers with onboarding and product setup to foster successful adoption and usage.
  • Established strong relationships with key customers, resulting in increased customer loyalty.
  • Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
  • Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.

Developed digital content improvement plans with the customers

Strategic planning and execution of digital campaigns in cooperation with 15 advertising agencies

Project management of creative digital content development aimed to generate and nurture leads.

• Best-practice consulting on creative digital content and user-friendly app/website design based on desired customer experience and user data.

ADIDAS ACCOUNT MANAGER

Tag Worldwide
2010.04 - 2012.09
  • Aligning ADIDAS global and local marketing initiatives Direct management of 8 FTEs (in-market copywriters)
  • Coordination of multiple global advertising agencies.
  • Creative analysis & briefing of Adidas marketing content for multiple markets

• Project management & delivery of local advertising assets for retail & digital campaigns (brand, e-commerce), overseeing translation,

conducting feasibility assessment for local implementation of the creative campaigns.

  • Digital media output quality control & go-to-market strategies for campaigns
  • Stakeholder management & business development (expansion from 3°to 16 markets)

Pre-sales Consultant and Marketing Specialist

Transtrack International
2007.10 - 2010.03
  • Lead B2B marketing initiatives.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Managed client relationships through regular check-ins and updates on project progress.

Education

MBA - Hospitality And Customer Experience Design

Hotelschool The Hague
Amsterdam, The Netherlands
08.2015

Bachelor of Science - International Business Management

HAN University
Arnhem, The Netherlands
08.2007

Bachelor of Science - International Business Management Double Degree

Plekhanov Univesity of Economics
Moscow, Russia
09.2007

Languages

ENGLISH
Proficient
C2
DUTCH
Proficient
C2
Russian
Proficient
C2
NYANJA (BEGINNER)
Elementary
A2

Timeline

Director CX Business Transformation

Charted Institute of Customer Management
2024.05 - Current

LEAD SOLUTION CONSULTANT

Slack at Salesforce
2021.09 - 2023.09

SENIOR CX & MARKETING CONSULTANT

Oracle
2016.08 - 2021.08

CUSTOMER SUCCESS MANAGER & PARTNER LIAISON

Proscape Technologies
2012.10 - 2014.03

ADIDAS ACCOUNT MANAGER

Tag Worldwide
2010.04 - 2012.09

Pre-sales Consultant and Marketing Specialist

Transtrack International
2007.10 - 2010.03

MBA - Hospitality And Customer Experience Design

Hotelschool The Hague

Bachelor of Science - International Business Management

HAN University

Bachelor of Science - International Business Management Double Degree

Plekhanov Univesity of Economics

Volunteering

GAME RANGERS INTERNATIONAL  Elephant behaviour research and marketing volunteer  

MUSEKESE CONSERVATION mini-fundraising for anti-poaching unit Kafue 

SHARENETWORK Mentor in reintegration project for the victims of human trafficking   

FOODBANK AMSTERDAM Hands-on support with food distribution

Volunteering

GAME RANGERS INTERNATIONAL  Elephant behaviour research and marketing volunteer  

MUSEKESE CONSERVATION mini-fundraising for anti-poaching unit Kafue 

SHARENETWORK Mentor in reintegration project for the victims of human trafficking   

FOODBANK AMSTERDAM Hands-on support with food distribution

ALIONA CHURILOVA