Bwalya Musonda
Lusaka
Summary
Record of success in improving department efficiency by removing bottlenecks and facilitating communication between different teams. Tailors marketing strategies to address region-specific market conditions. Offering over 12 years of progressive experience.
Overview
11
11
years of professional experience
Work History
MARKETING AND PR SPECIALIST
iSCHOOL ZAMBIA
01.2018 - 08.2019
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with large data sets
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- CRM Management
- Craft detailed press releases and written communications tools for media outlets when necessary to help develop a strategic narrative that creates marketing opportunities
- Create a public relations plan for a client or an organization by analyzing goals and current business capabilities to help shape the media's perception of a company
- Maintain an online presence for an organization by regularly developing and adding to original content that continues to present the company in a positive light
- Strategize a response to crisis events when needed so damage to the company's reputation remains minimal and the public's perception of the organization can go back to a more upbeat view
- Schedule media appearances, press conferences, speeches and other public speaking events with an appropriate spokesperson for the company to help develop a strong brand image.
MARKETING MANAGER (AFRICA)
SPENN ZAMBIA
08.2019 - 09.2022
- Research, analyze and evaluate the competitor market environment
- Planning and development of the company's sales and business development strategies and manage a variety of existing key accounts within the company's product range
- Establish solid working relationships with key players in target markets, aimed at developing and growing long term contract business and building company brand awareness and Identify opportunities for new business in the Zambian market, follow up sales leads, and co-ordinate all activities to maximize new profits
- Budget creation
- Supplier procurement
- Quarterly marketing budget application
- Preparing, planning and project managing the publication of all publicity material to maximize brand promotion
- Creating marketing campaigns
- Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate.
MARKETING AND PR MANAGER
ASTRO MOBILE ZAMBIA
01.2017 - 01.2018
- Research, analyze and evaluate the competitive market environment
- Make a major contribution to the on-going planning and development of the company's sales and business development strategies and manage a variety of existing key accounts within the company's product range
- Establish solid working relationships with key players in target markets, aimed at developing and growing long term contract business and building company brand awareness and Identify opportunities for new business in the Zambian market, follow up sales leads, and co-ordinate all activities to maximize new profits
- Supervise and monitor all Sales activities in Zambia
- Supervise and monitor all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
- Develop, manage and implement creative, effective and successful annual marketing plans for the shops along with the chain marketing strategy and annual marketing plan and budget
- Development and refinement of marketing goals
- Assist in pricing strategies, promotional activities and branding
- Directing market analysis and research to identify trends and opportunities
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
SENIOR MARKETING OFFICER
HUAWEI TECH INVESTMENTS., LTD
01.2014 - 01.2016
- Budget creation
- Supplier procurement
- Quarterly marketing budget application
- Preparing, planning and project managing the publication of all publicity material to maximize brand promotion
- Creating marketing campaigns and working with the company's external PR agency to see them executed
- Creating and developing new innovative ways to communicate the company message to their existing customers
- Contributing to the annual sales and marketing plan
- Planning and project managing marketing events and evaluating their success
- Evaluating the effectiveness of all marketing activity
- Developing and implementing an internal marketing programme
- Plan, develop and deliver campaigns as agreed within timescales.
MARKETING EXECUTIVE
POST NEWSPAPER
01.2014 - 01.2014
- Building the business within the territory using a variety of sales techniques
- Targeting potential customers and assessing opportunities for sales
- Arranging meetings with potential customers and selling product offerings
- Cold calling companies within the territory and establishing needs
- Putting together a list of target companies within the area
- Analyzing competitor activities in the region and assessing opportunities for business development.
ACCOUNT EXECUTIVE
DDB IRIS ZAMBIA
01.2013 - 01.2014
- Client services (Metropolitan Insurance and standard chartered)
- Media Briefing and marketing content creation
- Event management
- Branding projects quality control and evaluation
- Project management (Project manager for UNICEF-Build a toilet project, CIDRZ-Komboni Housewives project).
REGIONAL MARKETING MANAGER (SOUTHERN AFRICA)
BetPawa
Lusaka
01.2023 - Current
- Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
- Managed centralized marketing resources for entire area.
- Created effective sales plans utilizing customer needs forecast to increase market share.
- Managed a team of marketing professionals, driving increased productivity and collaboration.
- Developed strong relationships with key stakeholders, fostering mutual trust and support.
- Promoted programs, products and services with multi-channel strategies.
- Increased brand awareness by developing and executing regional marketing strategies.
- Conducted regular competitor analysis, identifying potential threats and opportunities within the region.
- Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
- Implemented data-driven decision making, resulting in improved campaign performance and efficiency.
- Developed strategic and tactical marketing plans for region.
- Streamlined internal communication processes, improving information flow between departments.
- Managed relationships with local media outlets, securing valuable coverage for company news and events.
- Optimized digital marketing channels, increasing website traffic and lead generation capabilities.
- Utilized cross-functional teamwork to develop innovative solutions that addressed regional challenges.
- Allocated budget resources effectively to maximize return on investment for marketing initiatives.
- Mentored junior team members, providing guidance on best practices while inspiring professional growth.
- Analyzed market trends to identify opportunities for growth and expansion in the region.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
Masters Of Science In Marketing Management - Business Management
UNIVERSITY OF LUSAKA
Lusaka, Zambia 07.2023
Bachelor's degree of Commerce- Major in Marketing -
MULUNGUSHI UNIVERSITY
G.C.E Certificate -
NSANSA INTER-TRUST SCHOOL
RIVERSIDE SCHOOL
Skills
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in production
- Well spoken
- Quick learner
- Able to work under strict deadlines
- Good negotiating skills and the ability to influence others in reaching an agreement
Additional Information
Bwalya M. Noah has more than 7 years' experience in the telecommunication industry at management level with proven track record of success in developing new business in foreign and domestic markets and resilience to turn leads into sales. Has vast Knowledge of the Fintech industry and the different channels used to increase sales with the ability to communicate and influence positive market trends at different levels with a proactive approach.
Contact Number
0965683017
bwalyamusonda91@yahoo.com
Computer Literacy
CERTIFICATE IN INFORMATION TECHNOLOGY, computer fundamentals/windows operating system, Microsoft word, Microsoft excel, PowerPoint, internet explorer, Pastel
Personal Information
- Date of Birth: 08/29/91
- Gender: Female
- Nationality: Zambian
- Marital Status: Married
References
- MR. TAMANI PHIRI, FORMER COUNTRY MANAGER SPENN ZAMBIA, CURRENT MANAGING DIRECTOR CLIENT CARE SOLUTIONS, 0979290192/ 0967290192
- MS. BIANCA MARIA FASSBENDER, FORMER MARKETING DIRECTOR SPENN GLOBAL, +491717543405
- MR. DAVISON KAPAKYULU, COUNTRY MANAGER, ISCHOOL, ZAMBIA, +260967984115
- MR ISAAC CHIPAMPE, SPECIAL ASSISTANT, PRESS AND PUBLIC RELATIONS, STATE HOUSE, +260 966 437436
Timeline
REGIONAL MARKETING MANAGER (SOUTHERN AFRICA)
BetPawa
01.2023 - Current
MARKETING MANAGER (AFRICA)
SPENN ZAMBIA
08.2019 - 09.2022
MARKETING AND PR SPECIALIST
iSCHOOL ZAMBIA
01.2018 - 08.2019
MARKETING AND PR MANAGER
ASTRO MOBILE ZAMBIA
01.2017 - 01.2018
SENIOR MARKETING OFFICER
HUAWEI TECH INVESTMENTS., LTD
01.2014 - 01.2016
MARKETING EXECUTIVE
POST NEWSPAPER
01.2014 - 01.2014
ACCOUNT EXECUTIVE
DDB IRIS ZAMBIA
01.2013 - 01.2014
Masters Of Science In Marketing Management - Business Management
UNIVERSITY OF LUSAKA
Bachelor's degree of Commerce- Major in Marketing -
MULUNGUSHI UNIVERSITY
G.C.E Certificate -
NSANSA INTER-TRUST SCHOOL
RIVERSIDE SCHOOL