Elijah Sandu
lusaka
Summary
Dynamic Sales and Marketing Executive with proven success at Prudential Life Insurance, adept in lead generation and competitive analysis. Expert in crafting strategic marketing plans that enhance brand visibility and drive sales growth. Strong communicator and problem solver, committed to delivering exceptional client engagement and achieving organizational objectives.
Overview
1
1
year of professional experience
2005
2005
years of post-secondary education
Work History
Enumerator (Part-time)
Zambia Statistics Agency
Lusaka, Lusaka
01.2025 - Current
- Assisted people in filling out surveys with complete and accurate information.
- Initiated communication with assigned households through mail, email or phone to obtain and correct census data.
- Reviewed questionnaire submissions for accuracy and completeness at end of each day, flagging incomplete or problematic surveys for further review.
- Walked door to door and collected demographic information.
- Coded data from participant interviews.
Sales and Marketing Executive
Prudential life Insurance
11.2024 - Current
- Developed marketing materials for insurance products to attract potential clients.
- Conducted market research to identify trends and client needs for targeted campaigns.
- Assisted in organizing promotional events to enhance brand visibility and engagement.
- Provided customer support by addressing inquiries related to insurance policies and services.
- Developed and implemented successful sales strategies to maximize profits.
- Established relationships with potential customers through cold calling and networking activities.
- Analyzed sales data to identify trends in customer purchases.
- Generated leads through email campaigns targeting potential customers from existing databases.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Organized trade shows and exhibitions to promote products and services.
- Reported regularly on progress made towards achieving organizational goals.
- Managed marketing campaigns across multiple channels including print, online, radio, television.
- Performed competitive analysis to assess competitor strengths and weaknesses in the marketplace.
- Identified customer needs by asking questions and advising on best solutions.
Education
Diploma - Public Relations
University of Zambia
03.2007 - 10.2011
Diploma - Marketing Management
Kabwe Institute of Business Studies
Kavwe 05.2005 - 11.2006
Grade 12 Certificate
Skills
- Market research
- Sales strategy
- Digital marketing
- Competitive analysis
- Customer relationship management
- Lead generation
- Brand development
- Event coordination
- Data analysis
- Effective communication
- Problem solving
- Team collaboration
- Client engagement
- Strategic planning
- Influencer partnerships
- Product promotion
- Industry partnerships
- Marketing plan development
- Social media advertising
- Budget development
- Recruitment and team development
- Sales performance
- Sales presentations
- Conflict resolution
- Teamwork
- Sales process
- Sales reporting
- Continuous improvement
- Sales training
- Reliability
- Product knowledge
- Adaptability and flexibility
- Negotiation tactics
- Networking skills
- Sales cycle management
- Multitasking capacity
- Problem-solving
- Target Mapping
Timeline
Enumerator (Part-time)
Zambia Statistics Agency
01.2025 - Current
Sales and Marketing Executive
Prudential life Insurance
11.2024 - Current
Diploma - Public Relations
University of Zambia
03.2007 - 10.2011
Diploma - Marketing Management
Kabwe Institute of Business Studies
05.2005 - 11.2006
Grade 12 Certificate
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