Summary
Overview
Work History
Education
Skills
Affiliations
References
Languages
Timeline
Generic

Elina Kapoma

Lusaka

Summary

Qualified Business /Marketing Executive with 10+ years of experience in Sales and marketing. Proven successful at marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Organized and dedicated Administrative Assistant with proven track record of providing exceptional customer service in fast-paced environments. Offering keen attention to detail and strong decision making skills to manage multiple, concurrent tasks. Self-motivated work ethic to perform effectively in independent or team environments.

Overview

8
8
years of professional experience

Work History

Clearing Officer

ABSA Bank Zambia
09.2018 - 09.2021
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Identified issues, analyzed information and provided solutions to problems.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Improved operations through consistent hard work and dedication.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Prepared variety of different written communications, reports and documents.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Developed and maintained courteous and effective working relationships.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.

Commercial Sales and Administrative Assistant

SCZ International - Zambia
06.2014 - 02.2017

Key Responsibilities
Sales/ Administration

  • Initiate end to end sales transactions i.e quotation, invoicing , delivery and returns using SAGE ERP 300 and ACCPAC
  • Analysis of sales and marketing data for improved strategies
  • Managing sales accounts to retain existing client relationships and grow business market share.
  • Generated reports and typed letters in Word and prepared PowerPoint presentations.
  • Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
  • Sorted and distributed office mail and recorded incoming shipments for corporate records.
  • Handled client correspondence and tracked records to foster office efficiency.
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
  • Processed invoices and expenses using SAGE ERP300 to facilitate on-time payment.
  • Executed record filing system to improve document organization and management.

Market Research/ Branding

  • Assist the Regional sales manager in researching new marketing opportunities and developing the Seedco brand image
  • Conduct market research and laying out the strategies according to opportunities identified from such research
  • Maintain leading edge awareness on market developments, promotions·
  • Implement marketing campaigns through a number of communication channels including Radio, road shows and field sensitization campaigns.
  • Carry out analysis of the overall competitive landscape, identifying key markets and trends

Reports

  • Develop marketing reports and other marketing related materials.
  • Develop a detailed database of Existing , potential new customer/clients
  • Preparation of marketing presentations for customer/client meetings or engagements
  • Maintain comprehensive records and analysis on all marketing activities

Planning

  • Plan and implement an annual marketing plans for commercial sales
  • Execution of marketing plans in the correct timespan
  • Organization and coordination of all promotional activities, field days and events
  • Restocked supplies and placed purchase orders to maintain adequate stock levels.
  • Surpassed team goals by partnering with colleagues to implement best practices and protocols

Sales and Marketing Officer

SCZ International -Zambia
06.2013 - 05.2014
  • Organized events and product presentations related to national conferences and conventions.
  • · Created and expanded sales presentations to new and existing customers increasing net sales revenue by 20% in sales.
  • · Cultivated and maintained strategic alliances with key partners and vendors.
  • · Analyzed sales and marketing data for improved strategies.
  • · Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • · Maintained up-to-date knowledge of competitor products and pricing in market served.
  • · Created and implemented new business opportunities by utilizing strategic networking strategies.
  • · Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
  • · Managed accounts to retain existing relationships and grow share of business.
  • · Investigated and integrated new strategies to expand business operations and grow customer base.
  • · Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • · Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • · Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • · Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • · Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
  • · Collaborated with upper management to implement continuous improvements and exceed team goals.
  • · Closed average of 200mt sales calls in my first selling season. 60mt above previous season.
  • · Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • · Hired, supervised and coached three permanent casual employees on sales strategies to optimize performance.
  • · Facilitated business by implementing practical networking techniques.
  • · Built relationships with customers and community to establish long-term business growth.
  • · Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • · Identified opportunities for growth within Muchinga province territory and collaborated with sales teams to reach sales goal.
  • · Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • · Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • · Organized promotional events and interacted with community to increase sales volume.
  • · Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • · Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Education

Master of Arts - International Business

University of Greenwich
United Kingdom
08.2024

Bachelor of Arts - Business Management

University of Greenwich
United Kingdom
07.2018

ABE Level 6 Advanced Diploma - Business Management

ZCAS University
Lusaka Zambia
06.2018

Skills

  • Good telephone etiquette
  • Marketing campaigns
  • Sales Training
  • Social Commerce
  • Direct Marketing Campaigns
  • ROI Analysis
  • Corporate Messaging
  • Excellent Written and Verbal Communicator
  • Marketing Plans
  • Product and Service Sales
  • Cash Handling
  • Customer Needs Assessment
  • Brand and Product Knowledge
  • Report Preparation
  • Presentation Skills
  • Retail Sales Customer Service
  • Report Creation
  • Account Management

Affiliations

Associate Member - Zambia Institute of Marketing

Associate Member - Association of Business Executives

References

MR C LUNGU

Director Marketing - Zambia Tourism Agency

P O Box 30017

0977 834296

chavungalungu@gmail.com


MRS MWAMBA MULENGA MKOKWEZA

Head of Global Trade - Access Bank Zambia

P O Box 35273

0977 720218

mwambanale@yahoo.com


DR FRANCIS MUTALE MUKOSA

ZCAS University - Senior Lecturer School of Business 

P O Box 35243

0977 430122

francis.mukosa@zcas.edu.zm

Languages

English
Native language
French
Intermediate
B1
Bemba
Proficient
C2

Timeline

Clearing Officer

ABSA Bank Zambia
09.2018 - 09.2021

Commercial Sales and Administrative Assistant

SCZ International - Zambia
06.2014 - 02.2017

Sales and Marketing Officer

SCZ International -Zambia
06.2013 - 05.2014

Master of Arts - International Business

University of Greenwich

Bachelor of Arts - Business Management

University of Greenwich

ABE Level 6 Advanced Diploma - Business Management

ZCAS University
Elina Kapoma