FRED MUTHANDENI PHIRI

• Provide executive-level production leadership and advisory across scripted and structured production environments.
• Support cross-border collaboration initiatives and selective brand or institutional campaign execution.

• Established foundational processes for business operations.
• Recruited, interviewed and hired new staff members and developed training materials for employees.
• Directed day-to-day operations to support organisational objectives and enhance workflow.
• Oversaw strategic development and execution of commissioned content to enhance viewer engagement.
• Led cross-functional teams in managing project timelines and budgets. Oversaw project execution to align with strategic objectives and stakeholder expectations. Championed initiatives that improved project delivery efficiency and effectiveness.
• Executive Producer – Zuba (Seasons 3–8), 1,348 x 24min episodes (2019-2024)
• Producer – Date My Family Zambia (Seasons 2 & 3), 21 x 48min episodes (2018-2019)
• Producer – Fever (Season 2), 14 x 48min episodes (2017-2018)
• Promoter & Local Producer – MTV Base Africa 'Road to MTV Africa Music Awards' club activation in Zambia (2009).
• Producer - Trendsetters Radio Show (2006-2007)
• Editorial Consultant - Trendsetters Magazine (2006-2007)

• Spearheaded creative leadership initiatives for audio-visual and live event productions, leading cross-functional teams in executing innovative media campaigns, resulting in improved client satisfaction.
• Director & Producer - My Story Documentary Series for Zambezi Magic (M-Net) (2016)
• Zambia Music Awards (Co-Produced with Vertical Limit Productions, South Africa): Line Producer (2013), Producer (2014), Executive Producer (2015)
• Producer – Love Games (AMVCA Best Drama Series, 2014)
• Creative & Production Lead on productions for UNICEF, UNDP, African Development Bank (AfDB), Financial Sector Deepening Zambia (fsdz), Ministry of Justice and other institutional clients.

• Established the Zambia office for VLP, a leading South African production company specializing in comprehensive event activations and content production solutions for clients including Samsung, Deloitte, MTV Africa, SAMA (South African Music Awards), Amka, Cheil, Unite, Universal Music, Vodafone.
• Cultivated relationships with key stakeholders to drive business development initiatives.
• Led cross-functional teams to improve operational efficiencies and achieve strategic goals.
• Managed the creation of project proposals and pitch decks alongside head office, ensuring alignment with regional project objectives and strategic goals.
• Supported local lead sales generation pipeline. Helped manage client relations.

Country project highlights:

• Samsung Africa Cup of Nations Mall & In Store Activations (2012/2013)
• Samsung "I See Your Dreams" CSI Campaign and In Store Activations (2014/2015)
• Liberty Insurance Africa Day Event (May, 2017)
• Samsung Galaxy S8|S8+ Launch & Mall Activations (May – June 2017)

• Managed Zambia operations for South African based Pan-African entertainment company in partnership with Sony Music Africa.
• Oversaw artist content management and regional campaign coordination, notably Airtel One 8 Project featuring R. Kelly & African artists.
• Cultivated relationships with key stakeholders to drive collaboration and business growth opportunities.

• Built foundational experience in television hosting, radio programming, label marketing, publicity and artist development working in various companies including Cypher Music, ZAMMO (Zambia-Mozambique) Records and Flex-O-Tainment.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.

• Designed and produced innovative youth-focused radio magazine content, merging editorial narratives with pre-recorded and live broadcasting, and strategic sponsorship integration.
• Worked closely with editors to refine newsprint/magazine article concepts, supporting strategic alignment with organizational goals.