Hi, I’m
Kalumbu Soneka
Lusaka
Summary
I am a seasoned Marketing and Operations professional with a traceable history of success working in the Sportsbetting and Gaming industry. Using my skills in marketing strategy, sales, market research and leadership, I have steered top brands in the Financial, FMCG and Sports Betting sectors into becoming household names in Zambia. I am a versatile, corporate professional with management experience ranging in size from small private projects to full-scale high-profile initiatives. I bring with me the ability to oversee and manage multiple teams while ensuring deliverables and products are on time, on budget and on quality. I am furthermore an Associate Member of the Zambia Institute of Marketing.
Overview
12
years of professional experience
5
years of post-secondary education
Work History
SuperSportBet Zambia Limited
Country Manager
09.2025 - Current
Job overview
- Marketing and brand development
- Overseeing customer operations
- Regulatory and stakeholder engagement
- Team leadership and collaboration
- Market insights and reporting
- Business execution
Evolution Gaming
Key Account Manager
09.2024 - 08.2025
Job overview
- Establishing and maintaining effective key account relationships
- Executing administrative meetings and events to educate and guide customers on Evolutions products and services and its benefits to support customer buying selection.
- Analysis of campaigns and marketing initiatives
- Working closely with internal stakeholders to optimize strategy and ensure KPI targets are met
- Act as an intermediary between internal departments and customers – escalating any issues, and driving resolution action
- Providing root-cause analysis, driving continuous improvement and execution of solutions
- Proactively assessing, clarifying, and validating customer needs and identifying possible up-sell and/or cross-sell opportunities on an ongoing basis
- Proactively analyzing and identifying opportunities to increase revenue with customers on an ongoing basis, initiating these actions.
Evolution Gaming
Business Development Manager (Africa)
08.2023 - 08.2024
Job overview
- Develop, grow, and manage a client base within Africa.
- Present product portfolio that includes facilitating demos of all company products, back office, games, and brands.
- Manage all stages of the sales process, working with internal stakeholders to ensure seamless on boarding and go live with potential clients.
- Lead face to face meetings and presentations across the continent.
- Lead and support new business approaches and igaming relationships including operators, regulators, and strategic partners.
- Provide internal feedback to stakeholders, including product and tech insights with feedback relevant to improving our position as market leaders in Africa.
- Achievements
- I joined 10bet Zambia as Country Manager shortly after its launch when it was unknown in the Zambian market and had a minimal customer base. With minimal marketing, I worked hand in hand with the acquisition team to grow the customer base by 345% and increase the number of active players by 316%.
10bet Zambia Limited
Country Manager
01.2022 - 08.2023
Job overview
- Serving as the key point of contact for the company in the Zambian market, maintaining relationships with all regulatory bodies, and media houses
- Managing the operations of the 10bet Zambia office and coordinating inter-departmental activities
- Managing a local tram comprising of a VIP Manager, HR Manager & Customer Service staff
- Ensuring that the organization’s targeted goals and objectives are being met
- Maintaining relationships with our sponsored team, Red Arrows FC, and their administration team, ensuring that the conditions of the sponsorship contract are fully adhered to.
- Ensuring that the company is fully compliant with all the guidelines laid down in Zambian law through coordination with the legal & financial team
- Assisting in the conceptualization of promotions for the different products on our website
- Formulation of marketing strategies – both digital & traditional marketing, thus aiding the acquisition process
- Procurement of marketing collateral
- Achievements
- I joined 10bet Zambia as Country Manager shortly after its launch when it was unknown in the Zambian market and had a minimal customer base. With minimal marketing, I worked hand in hand with the acquisition team to grow the customer base by 345% and increase the number of active players by 316%.
Vicimus Consultancy Zambia Limited
Founder and Lead Consultant
10.2020 - 01.2022
Job overview
- Formulation of marketing strategies
- Co-ordination of marketing activities
- Media buying & social media management
- Formulation of brand persona and guidelines
- Sports Management
- Achievements
- I was engaged by 1xBet to source Affiliate Marketers and influencers with high numbers of followers on social media in order to increase their social media advertising reach at a minimal cost. I furthermore conducted local research and competitor analysis; giving the client an in-depth view of the local betting scene. This in turn helped them formulate strategies that gave them an edge over the competition.
Heroe Mobile Ltd
General Manager
03.2019 - 10.2020
Job overview
- Overseeing the organization’s daily operations
- Efficient preparation and management of marketing budgets
- Media buying & social media management
- Overseeing the purchase, production & dissemination of promotional material
- Formulation, execution, and management of marketing strategies with the correct mix of ATL & BTL strategies for maximum profitability
- Ensure targeted goals and objectives are being met
- Co-ordination of processes between departments to ensure maximum efficiency
- Hiring and training brand promoters/direct sales agents; both in-house and for external clients
- Task Delegation
- Achievements
- My team and I successfully created a brand manual on behalf of Digital Paygo, a startup Financial inclusion company. This in conjunction with overseeing their social media and website gave them a solid online brand presence. We furthermore assisted in creating marketing strategy and training their direct sales agents, therefore, creating brand awareness amongst SMEs around Lusaka and branding shops around Lusaka with the PayGo sign.
Heroe Mobile Ltd
Activations Manager
09.2018 - 03.2019
Job overview
- Preparation and timely execution of activation plans
- Working with the team to not only meet and exceed sales targets but also motivate them to exude Betway Zambias’ goals and mission
- Aided in the process of acquiring sponsorship of Division 1 local football clubs – Green Buffaloes FC and Kitwe United FC, and ongoing capacity building of the teams and management
- Management of events such as kit unveiling, stadium activations &mentorship sessions of sponsored teams, ensuring maximum brand visibility
- Acquisition of new clients on the site, ensuring that customer journeys are completed with clients not only depositing but also placing bets
- Retention of existing clients through frequent interaction and enticing promotions, encouraging them to place bets
- Monthly preparation & presentation of competitor reports and trends
- Training, selection, and management of brand promoters/direct sales agents
- Procurement of elements and marketing collateral within budget
- Store branding and distribution of marketing collateral to increase brand visibility and ultimately drive sales
- Ensuring that all client and Heroe collateral, stock and elements are well stored, accounted for, and transported
- Preparation of client reports
- Achievements
- I facilitated the launch of Zambia’s first fully online sports betting company – Betway, through the preparation & execution of a marketing strategy suited to the Zambian market. The target market was accessed through face-to-face activations and strategic media buying. Its site is now one of the most widely used websites by Zambians and it has amassed the biggest client base amongst all sports betting companies across the board, therefore bringing in massive revenue
Triple Eight (Z) Ltd
Project Manager
01.2018 - 09.2018
Job overview
- Execution of all projects and campaigns according to client and management expectations
- Preparation and timely implementation of project plans
- Ensuring sales targets are met
- Co-ordination with the overseas team
- Set up of client activations, events, and PR
- Preparation & execution of CSR campaigns ensuring maximum visibility to enhance client image
- Preparation of press releases and media briefs
- Overseeing the smooth running of multiple projects and ensuring that brand ambassadors are performing their duties to client satisfaction
- Assisting in new client acquisition
- Assisting in all Public Relations duties
- Attending client meetings and ensuring that the organization is aligned with client expectations.
- Achievements
- As part of Triple Eights’ mandate to formulate & execute clients’ marketing campaigns, my team and I conducted the “Keep Zambia Clean, Green & Healthy” campaign. This involved placement of handwashing stations with brand promoters outside busy supermarkets prior to the main event that was officiated by the President of the Republic of Zambia and has since been continued. This not only aided Unilever’s CSR visibility and brand presence but also massively boosted the sales of Domestos & Lifebuoy across the country.
Equity Capital Resources Plc.
Business Development Officer
08.2014 - 08.2016
Job overview
- Opening of new client accounts as well as updating them whenever changes are to be made
- Ensuring that all KYC requirements are met by clients during account opening
- Exhibiting on behalf of the company at commercial shows
- Mediating between clients and listed companies or transfer agents to facilitate dividend payments or communicate any queries that either party may have
- Educating the public on the importance of investments and how to go about investing on the Lusaka Securities Exchange
- Trading in shares and securities on the Lusaka Securities Exchange
- Preparing market summaries of daily trades and sending them to clients via email
- Preparing trade confirmation reports, contract notes, and monthly brokerage statements for clients
- Market research
- Achievements
- During my time at Equity Capital Resources, I aided the sales of ZCCM-IH floated shares to locals during the 2014 sell-out. This was done in line with SEC & LUSE regulations with full compliance being met
Education
University of ZambiaLusaka, Zambia
Bachelor of Arts from Psychology & Development Studies
06.2010 - 12.2014
University Overview
Nelson Mandela University
FIFA/CIES Executive Course in Sports Management from Sports Management
09.2022 - 08.2023
University Overview
Executive FIFA/CIES Sports Management Certification
Skills
- Communication
- Advertising
- Sponsorship
- Brand Management
- Interpersonal Skills
- Goal setting
- Operations management
- Market development
- Operations oversight
- Budget management
- Marketing implementation
- Cross-functional coordination
Affiliations
Affiliations
Associate Member of the Zambia Institute of MarketingReferences
References
- Michelle, Colborne, Chief Revenue Officer, michelle.c@goldendealers.com, +27 (82) 378-4644, 10bet Africa, Johannesburg
- Emmanuel, Mutoya, Frmr. General Manager, mutoyaemmanuel@gmail.com, +260978-981049, Heroe Mobile Limited, Lusaka
- Benazir, Mirza, PR Manager, Benzi07@live.com, +260968-508726, Triple Eight Zambia, Lusaka
- Fungai C, Musana, Chief Operating Officer, fungai@yahoo.co.uk, +260977-877892, Equity Capital Resources, Lusaka
OTHER TRAINING
OTHER TRAINING
- Integrated Marketing Communications: Advertising, Public Relations & Digital Marketing
- Consumer Psychology
- Statistical package for Social Sciences (SPSS)
- Quantitative Data analysis
- Citoprogram Human Subjects Research: Social/Behavioural & Biomedical Research course
HOBBIES
HOBBIES
Networking, Travelling, Reading, GardeningTimeline
Country Manager
SuperSportBet Zambia Limited
09.2025 - Current
Key Account Manager
Evolution Gaming
09.2024 - 08.2025
Business Development Manager (Africa)
Evolution Gaming
08.2023 - 08.2024
Nelson Mandela University
FIFA/CIES Executive Course in Sports Management from Sports Management
09.2022 - 08.2023
Country Manager
10bet Zambia Limited
01.2022 - 08.2023
Founder and Lead Consultant
Vicimus Consultancy Zambia Limited
10.2020 - 01.2022
General Manager
Heroe Mobile Ltd
03.2019 - 10.2020
Activations Manager
Heroe Mobile Ltd
09.2018 - 03.2019
Project Manager
Triple Eight (Z) Ltd
01.2018 - 09.2018
Business Development Officer
Equity Capital Resources Plc.
08.2014 - 08.2016
University of Zambia
Bachelor of Arts from Psychology & Development Studies
06.2010 - 12.2014