Kalumbu Soneka

• Lead the commercial and operational performance of the Zambian business.
• Lead a multidisciplinary team of 10 employees.
• Drive commercial and operational execution.
• Work across Product, Marketing, CRM, Finance and Customer Operations.
• Monitor market profitability.
• Developed an ATL media investment framework which was .
• Maintain regulatory and stakeholder relationships.

Key Achievements

• Successfully launched SuperSportBet Zambia.
• Acquired 10,000+ First-Time Depositors within six months of launch.

• Managed a portfolio of operator accounts across Zambia, Kenya and Tanzania, working closely with commercial, product and operations teams to improve business performance and strengthen customer relationships.

Key Achievements

• Advised operators on promotional strategy, product optimisation and CRM initiatives, improving game visibility, customer engagement and commercial performance.
• Drove commercial initiatives that delivered a 77% increase in GGR during the Spin Gifts campaign and contributed to a 22% increase in player numbers between Q1 and Q2 on a key operator account.
• Analysed commercial performance using KPIs including GGR, player acquisition, wagering and engagement to identify growth opportunities and improve client performance.
• Strengthened relationships with operators and expanded commercial networks across Zimbabwe, Ghana and Mozambique.

• Supported business development across African markets.
• Developed operator relationships.
• Identified growth opportunities.

• Led the commercial and operational performance of the Zambian business.
• Managed a team of approximately 14.
• Led marketing strategy.
• Managed the annual US$120,000 Red Arrows sponsorship.
• Managed regulator and partner relationships.

Key Achievements

• Helped increase customer acquisition by 345%.
• Helped increase active player numbers by 316%.

• Led business operations and client delivery across multiple projects.
• Managed operations and budgets.
• Led cross-functional teams.
• Developed customer acquisition strategies.

• Led nationwide activations supporting the launch of Betway Zambia.
• Executed acquisition campaigns.
• Managed sponsorship activations.
• Led brand ambassador programme.