Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kalwa Musonda-Hackett

Lusaka

Summary

Results-driven marketing and public relations professional with a strong track record of amplifying brand narratives, fostering stakeholder relationships, and executing impactful campaigns. Adept at aligning strategic objectives with market needs, I bring a wealth of experience in Corporate Social Responsibility (CSR), marketing, promotions, and publicity. My work at TotalEnergies Zambia has equipped me with a unique ability to design tailored strategies that resonate across diverse markets, drive engagement, and enhance organizational reputation.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Promotions, Publicity and CSR Manager

TotalEnergies
Lusaka, Lusaka Province
08.2018 - Current
  • CSR Strategy Development: Designed and implemented impactful CSR initiatives like the Helmet4Life project in Chipata and the Every Child Needs a Solar Lamp campaign, ensuring alignment with community and sustainability goals.
  • Sustainability Advocacy: Championed energy transition campaigns and waste management projects, such as the rebranding of TotalEnergies.
  • Stakeholder Engagement: Collaborated with NGOs, local agencies, and influencers (e.g., Magnet) to amplify project reach and impact.
  • Publicity & Media Relations: Managed media coverage and created compelling press releases for high-profile events, including the Casino Royale End-of-Year Celebration and the Beaujolais Event.
  • Marketing Leadership: Developed and executed integrated marketing campaigns for product launches like the FuelCard system and Total Workshop Center.
  • Event Management: Orchestrated customer-focused events such as Customer Week to foster loyalty and gather insights for improvement.
  • Digital Presence: Enhanced brand visibility through social media campaigns and engaging content creation.

Sales Assistant

Huawei Technologies Zambia
Lusaka, Lusaka Province
01.2016 - 08.2018
  • Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
  • Increased sales by building strong customer relationships and providing excellent service.
  • Worked in the sales department of the international telecommunication company.
  • Merchandising and advertisement of new products, completing inventory of partner stores, and promoting healthy relationships with storeowners selling Huawei products.
  • Fielded customer questions to share information about products, availability, and pricing.
  • Monitored sales trends to advise management on potential inventory adjustments.

Miss Tourism Zambia

Zambia Toursim Board
Lusaka, Lusaka Province
01.2014 - 12.2015
  • -Attending conferences in Malaysia Zambia and Zimbabwe, presenting at local educational seminars on tourism, and working with the Zambian Tourism Board for World Tourism Day.
  • Led a team of tourism professionals, fostering an environment that promoted growth and development opportunities.
  • Implemented effective marketing strategies to increase brand visibility in target markets, driving up visitor numbers.

Education

Bachelor of Arts - Business Administration

AFRICA RESEARCH UNIVERSITY
Lusaka, Zambia
01.2018 - 11.2021

Some College (No Degree) - Certificate in Government Accountancy

Nipa College
Lusaka
01.2018 - 12.2018

High School Diploma -

Lusaka West School
Lusaka
12.2011 - 12.2011

Skills

  • Strategic Communication & PR Planning

  • Content Creation & Storytelling

  • Social Media Platforms (TikTok, Instagram, LinkedIn)

  • Stakeholder Relationship Management

  • Event Management & Coordination

  • Budget Oversight & KPI Monitoring

  • Multicultural Team Collaboration

  • Complaint handling

Timeline

Promotions, Publicity and CSR Manager

TotalEnergies
08.2018 - Current

Bachelor of Arts - Business Administration

AFRICA RESEARCH UNIVERSITY
01.2018 - 11.2021

Some College (No Degree) - Certificate in Government Accountancy

Nipa College
01.2018 - 12.2018

Sales Assistant

Huawei Technologies Zambia
01.2016 - 08.2018

Miss Tourism Zambia

Zambia Toursim Board
01.2014 - 12.2015

High School Diploma -

Lusaka West School
12.2011 - 12.2011
Kalwa Musonda-Hackett