Kunal Biswas
GM Marketing
Lusaka
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 15 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
15
15
years of professional experience
1
1
Certification
Work History
General Manager Marketing
Surya Group Ltd.
Lusaka
12.2022 - Current
- Leading the Corporate Expansion Strategy, Revenue Growth, Business Transformation, Sales & Marketing for Surya Group in Zambia and Sub-Saharan Africa region
- Delivered 50% growth for the Food & Beverage B2B business in 6 months
- Increased 3X domestic customer base and led business expansion into international markets, delivering 200% volume growth in 9 months
- Working with the leadership team to optimize people and process transformation to enhance capabilities and accelerate growth.
Marketing Manager
Big Tree Brands Limited
Lusaka
01.2018 - 11.2022
- Built the marketing department from zero to 15 members in 4 years
- Was part of the core management team which led the business from a start-up to a market leader in the Food & Beverage category in Zambia and Sub-Saharan Africa
- Led the brand strategy and identity for the new launches and re-modelled the existing brands
- Developed the communication guidelines and content strategy for ATL and Digital campaigns
- Built the BTL and Activations team, executing more than 500+ events and tactical campaigns in Zambia and International markets
- Led the retail marketing, merchandising, branding across General Trade, Formal and Supermarkets delivering 50% volume growth y-o-y
- Managed celebrities, sportsmen and influencers for sponsored events and Brand campaigns
- Developed and managed suppliers for branding and merchandising items across India, South Africa, China, Kenya and local vendors
- Led a marketing budget of $1.5M per year with monthly MIS responsibility.
Brand Manager
Newby Teas Ltd.
New Delhi
07.2015 - 12.2017
- Led the Marketing, PR & Communications and NPD for Newby’s luxury range of teas, tisanes and infusions in India
- Led the execution of BTL events and Sponsorship campaigns in Horeca and Lifestyle channels in Tier 1 metro cities
- Led the product and packaging development and developed customised solutions for Corporate Gifting channel
- Launched the India E-commerce website in 2017, leading to a steady contribution of 10% of annual sales
- Managed all branding and merchandising in Modern Trade for select brands.
Client Servicing Director
Bates CHI & Partners – WPP Group
India & SW Asia
01.2012 - 06.2015
- Led the client relationship and communications management for leading agency clients like Coca-Cola, Marico Ltd, ITC, Safechem Industries and ABP Group
- Delivered 50% revenue growth through increased billings and new client acquisition
- Led multi-national teams to maintain high quality client engagement, maintain timelines and campaign delivery in a dynamic, fast paced environment
- Successfully executed the largest integrated campaign for Coca-Cola during FIFA World Cup 2014 in India and SW Asia
- Won multiple awards for brand campaigns in India and SW Asia region.
Brand Services Manager
McCann Erickson
Mumbai
11.2010 - 11.2011
- Handled all advertising, branding and corporate communication campaigns for Jet Airways in domestic and international markets.
Client Servicing Executive
Genesis India
Kolkata
03.2009 - 10.2010
- Operations and communications management for assigned clients - The Times of India, ILS Hospitals and BOC in Eastern India.
Education
MBA - Business Management And Marketing
International School of Business & Media
Kolkata, India04-2009
Bachelor of Arts - English Language And Literature
University of Calcutta
Kolkata, India03-2007
Skills
- Marketing Strategy
- Product Launch
- Stakeholder Management
- Digital and E-Commerce Management
- Customer Acquisition
- Data Analytics
- Relationship Management
- Campaign Development
- Communications Management
- Project Management
- Branding
- Media Relations
- Business Administration
- Market Analysis
- Product Promotions
- Sales Expertise
- Content Creation
- B2B Marketing
- Networking
- Database Management
- Digital Marketing
- B2C Marketing
- Brand Positioning
- Competitive Analysis
- Campaign Planning
- Strategic Planning
- Vendor Sourcing
- Business Development
- Customer Relationship Management
- Sales
- Advertising and Marketing
- New Business Development
- Strategy
Personal Information
Title: Marketing and Business Management
Affiliations
- Photography
- Travelling
- Writing
- Blogging and Content Development
- Wildlife Enthusiast
- Cooking
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
French
Elementary (A2)
A2
Accomplishments
- Best Performer Award for 2016 and 2017 for Newby Teas
- Coverage and article in Business Magazines like Progressive Grocer and Indian Retailer
Certification
- Digital Marketing Certificate from Google Digital and Open University
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Its not the destination, its the journey!
Ralph Waldo Emerson
Timeline
General Manager Marketing
Surya Group Ltd.
12.2022 - Current
Marketing Manager
Big Tree Brands Limited
01.2018 - 11.2022
Brand Manager
Newby Teas Ltd.
07.2015 - 12.2017
Client Servicing Director
Bates CHI & Partners – WPP Group
01.2012 - 06.2015
Brand Services Manager
McCann Erickson
11.2010 - 11.2011
Client Servicing Executive
Genesis India
03.2009 - 10.2010
MBA - Business Management And Marketing
International School of Business & Media
Bachelor of Arts - English Language And Literature
University of Calcutta
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