Performance-driven professional with a stellar record in agronomy, business development, market research, marketing, and sales. Experienced in developing and implementing sales plans and market strategies to deliver tailored solutions in the Zambian agricultural sector. Skilled in executing targeted market campaigns for key customers and channel segments to achieve sustainable profitability and market share. Holds an MBA from the University of Zambia and a BBA from Cavendish University, along with a certificate in general Agriculture. Brings over 15 years of experience in sales and marketing of crop protection chemicals, maize seeds, soya bean seeds and vegetable seeds with a proven track record of achieving targets and commercial objectives. Committed to seeing projects through from conception to successful completion.