Years of professional experience
Maísa Bom Jesus
Lusaka
Summary
Experienced Communications and operations manager with over 5 years of experience in Marketing. Excellent at meeting goals utilizing latest digital software and skills.
Overview
6
6
Work History
Digital Marketing and Graphic Designer Consultant
Expertise France
Addis Ababa
10.2022 - Current
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Designed, typesetted and formatted 10 different reports in English and French during 3 months.
Startup Founder
We Studio Unipessoal Lda
Sao tome
09.2021 - Current
- Created organization's mission and vision statements for use by employees.
- Studied market to determine optimal pricing of services and to capitalize on emerging opportunities.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Interviewed, supervised and motivated 5 staff members to achieve optimal productivity.
- Managed teams of 5 professionals focused on digital content production, graphic design and visual materials for campaigns
- Attracted major clients, generating $5000 in annual revenue after one year and a initial investment of $1000.
Digital Marketing Manager Consultant
Alliance Française of Lusaka
Lusaka
02.2019 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created social media content with consistent content and tone according to the institution's guidelines
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to the director, discussing strategic initiatives and methods for improvement.
- Led and managed a team of 5 to plan and implement more than 8 cultural projects and events.
- Managed 4 social media accounts for institution clients, generating interest for the French classes and languages courses.
- Attracted and retained through Google ads and
Brand and Content Manager
Manic Creatives
Lusaka
11.2020 - 11.2021
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Utilized analytics and site metrics to determine areas of improvement.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Revamped email marketing strategies to increase open and click through rates 25%.
- Led team of 6 copywriters and content writers to oversee results of job performance.
- Approved, reviewed and edited content flowing to website and blogs, approving over 8 pieces of content per month.
- Designed graphics for website layout and lead the programmers team.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed social media accounts for 10 clients, generating interest for existing and upcoming product or service releases.
Brand Marketing Manager Consultant
KHONDE ZAMBIA
Lusaka
04.2020 - 06.2021
- Operations management and development of a consistent digital brand content
- Supervision of planning, execution, and completion of projects, while looking out for issues and resolving them, thereby completing the project without delay
- Curate and publish content on various digital platforms as per clients’ terms of reference.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading leather fashion partners.
- Generated 30% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Generated over $3000 in bags sales through online ads and campaigns.
Communications and Graphic Designer Consultant
DISCOVER-Health Project (USAID) - JSI
Lusaka
11.2019 - 03.2020
- Design, formatting of Health quarterly and annually reports
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners and signs.
- Designed website and apps layouts, templates and unique branded looks.
- Put together videos for social media, advertising and informational purposes.
- Worked with Adobe Creative cloud software to design systems to develop and present prototypes for focus group evaluation.
- Developed and design apps applying human centered design to create apps for HIV health workers
Marketing Coordinator
Alianza Francesa de Piura
Piura
02.2018 - 07.2019
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Managed team calendars and scheduled events for multiple staff members.
- Supervised interns in social media post development and online copywriting.
- Wrote copy that maintained compliance with corporate and legal guidelines.
- Reviewed historical data and secure customer information to advise strategic campaign development.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce modern and up-to-date campaigns
- Consistently trained 5 employees on digital marketing and advertising to minimize loss and increase sales.
Marketing and Customer Service Manager
Espaços unipessoal S.t.p.
Sao Tome
01.2017 - 01.2018
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Followed through with client requests to resolve problems.
- Broadened strategic business plans to promote growth and sales goals while managing daily office operations and building long-lasting customer relationships.
- Researched and observed emerging markets and market shifts, taking advantage of opportunities by identifying potential leads and new markets.
- Sustained continuous improvement by implementing customer interface management systems through telephone communication, email marketing, live chat services and social media.
- Contacted existing and prospective customers by phone or email on consistent basis, which resulted in regularly surpassing annual sales targets.
- Coordinated resolutions for more than 6 daily customer inquiries while consistently achieving performance targets.
- Consistently managed 4-person staff, effectively resolving issues, which resulted in top ranking out of 3 teams.
- Completed special projects by using effective decision making, critical thinking and time management skills.
- Aided senior leadership during executive decision-making processes and generated daily reports to recommend corrective actions and improvements.
- Created customer support strategy to increase customer retention.
Education
Bachelor of Science - Business Administration
Cheng Chi University
Taipei06.2014
Master of Arts - Brand And Fashion Management
Fu Jen Catholic University
Taipei06.2016
Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe illustrator
- Lightroom
- Adobe Xd
- Outlook suite
- CorelDRAW Graphics
- Final Cut Pro
- Figma
- Wordpress
Languages
Portuguese
Native language
English
Advanced
C1
French
Intermediate
B1
Spanish
Upper intermediate
B2
Chinese (Mandarin)
Elementary
A2
Timeline
Digital Marketing and Graphic Designer Consultant
Expertise France
10.2022 - Current
Startup Founder
We Studio Unipessoal Lda
09.2021 - Current
Brand and Content Manager
Manic Creatives
11.2020 - 11.2021
Brand Marketing Manager Consultant
KHONDE ZAMBIA
04.2020 - 06.2021
Communications and Graphic Designer Consultant
DISCOVER-Health Project (USAID) - JSI
11.2019 - 03.2020
Digital Marketing Manager Consultant
Alliance Française of Lusaka
02.2019 - Current
Marketing Coordinator
Alianza Francesa de Piura
02.2018 - 07.2019
Marketing and Customer Service Manager
Espaços unipessoal S.t.p.
01.2017 - 01.2018
Bachelor of Science - Business Administration
Cheng Chi University
Master of Arts - Brand And Fashion Management
Fu Jen Catholic University
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