Mike Siachitema

• As an Africa Senior Products Manager, I spearhead strategy and management encompassing commercial marketing, product marketing, product lifecycle management, and operations for new and existing products & services across 13 African countries
• Drive product development and integration through cross-functional teams, ensuring alignment with market objectives
• Develop and execute go-to-market strategies for various product lines
• Establish market objectives and identify opportunities through situational analysis
• Create sales and support documentation including product presentations, marketing collaterals, and pricing models
• Provide technology strategy insights and market thought leadership to executive leadership through engagement with industry analysts, forums, and technology partners
• Conduct research for product innovation through competitor analysis and collaboration with suppliers/partners

Key Achievements:

• Part of the initial Group Complex Solutions team, responsible for conceptualizing bespoke offering for enterprise customers across the continent. A key initiative in the repositioning of the entire business.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Oversaw internal product team employees and Original Equipment Manufacturer (OEM) partners.
• Managed relationships with supply chain partners, enabling necessary materials and hardware to remain readily available.
• Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.

• Led product and pricing strategy, policy formulation, compliance, and innovation partnerships
• Developed price designs and strategies for products, customer segments, and customer bids
• Managed enterprise solutions and retail products, optimizing value propositions for profitability and revenue

Key Achievements:

• Conceptualized and launched the HERO product line, accounting for 80% of retail revenue
• Spearheaded the creation of segmented offerings for customers on the network, leading to continuous above 90% achievement of acquisition targets and increased network utilization of over 60% across the network.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.

• Led marketing strategy formulation and execution to drive market positioning and competitive differentiation
• Managed campaign budgets and coordinated with creative agencies for quality and timeliness
• Produced content for events, media releases, and sponsorship presentations

Key Achievements:

• Launched the organizations retail contact centre and was part of the team that led the recruitment of its first staff compliment.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Created official company page on various social media platforms to facilitate interaction with customers.

• Developed and implemented the marketing plan, segment-based communication, media buying, and event participation
• Provided market intelligence and analytics for strategic decision-making

Key Achievements:

• Implemented an e-payment solution on company websites, enhancing customer experience and distribution.
• Identified appropriate marketing channels and target customers for campaigns.
• Conducted research to analyze customers' behavior, preferences and purchasing habits.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Onboarded new team members and coached personnel in marketing tasks.

• Developed and implemented strategies for various customer segments
• Worked with cross-functional teams in product offering targeting and configurations.
• Established open and professional relationships with team members to achieve quick resolutions for various issues.
• Promoted high standards through personal example to help each member understand expected behaviors and standards.

• Provided marketing insights on data initiatives, developed business cases for data projects, and collaborated in creating hybrid data products.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

• Developed strategies to engage various customer segments and optimized product usage
• Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
• Validated results and performed quality assurance to assess accuracy of data.
• Cultivated relationships with industry leaders and within company to share tips and information.
• Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.

Key Achievement: Successfully launched Airtel Zone, a strategically important product, earning Employee of the Month for July 2014.

• Analyzed data to drive messaging usage, prepared reports, and managed messaging providers.
• Established clear and competitive goals, growth roadmaps, and strategic business plans.
• Collaborated with back-office team members to facilitate seamless business execution.