Mutumba Wakung'oli
Meanwood Mutumbi, Lusaka
Summary
An innovative Senior Marketing Officer with a proven track record, excelling in strategy formulation and partnership development. Spearheading internal and external initiatives achieving an increase in brand awareness, leveraging creative direction and media buying expertise. Skilled in fostering impactful community and media relations, demonstrating exceptional leadership and digital marketing prowess.
Overview
9
9
years of professional experience
Work History
Senior Marketing Officer - Strategy
AB Bank Zambia
07.2024 - Current
- Developing and executing the annual marketing strategy that will see us driving a 60% increase in brand awareness and doubled growth in customer acquisition against past performance of 20%.
- Strengthening public relations efforts by securing over five media placements across all regional locations (with Hot FM, Breeze FM, YAR FM, Beats FM), and cultivating ongoing relationships with media outlets and agencies to enhance brand visibility.
- Managing a marketing budget of ZMW 5,500,000, ensuring all initiatives remain within 80% of allocated spending limits.
- Spearheading and aligning the team to produce internal and external marketing materials, uniform and updated location branding to maintain consistency, and ensuring concise and clear brand messaging across all channels.
- Representing the bank at over 15 industry events, 5 trade shows, 9 sponsorships, and fostering community ties through over 10 impactful Community Social Responsibility (CSR) initiatives, Financial Literacy initiatives, and partnerships.
- Overseeing the procurement of marketing materials, such as staff regalia, giveaways, print media for campaigns, and other collateral, while working with vendors to secure competitive pricing and quality, and maintaining compliance with internal procurement policies.
- Acting in place of the Marketing Manager since April 2024, I have been leading the department in key strategic initiatives and team management, and I will continue to do so following my recent promotion to Senior Marketing Officer - Strategy.
Marketing Officer
AB Bank Zambia
11.2021 - 07.2024
- Monitored and optimized the company's social media platforms and website, increasing followership by over 150% and a 65% engagement boost.
- Tracked and analyzed the performance of at least three marketing campaigns, reporting insights to improve future initiatives.
- Planned and executed over 10 marketing events (official openings, launches, sponsorships, and CSR events), achieving a 70% execution rate based on annual planning and strategy.
- Contributed innovative ideas during quarterly brainstorming sessions, resulting in three successful annual Marketing Strategy plans.
- Authored over 100 social media posts, promotional emails, and marketing collateral, driving an increase in following and engagement.
- Organized and maintained marketing stock maintaining both a physical and online tracking system for incoming and outgoing items ensuring record keeping and tracking for team access and consistency.
Wealth Consultant
Prudential Life Assurance
04.2021 - 08.2021
- Determining prospects' needs and providing appropriate information suitable for the company's products and services
- Fostering relationships with customers to expand the customers' base and enhance loyalty and retention
Community Service Volunteer
Action Aid Zambia
10.2020 - 03.2021
- Assisted social workers with building, coordinating and leading programs delivering high-quality community support
- Expanded program outreach by delivering talks to less informed groups
- Developed and implemented activities and special community events
- Visiting communities to administer community scorecard to assess if government service providers are efficient in both the health and education sector
- Visiting schools and health facilities to administer questionnaires to service providers in charge i.e Headmaster/Headmistress, Nurse in charge
Polling Assistant
Electrical Commission of Zambia
04.2016 - 04.2016
- Data Entry (Updating the voter registration database)
- Proofread and clarify various election materials
Education
Master of Arts - Strategic Communication For Development
MULUNGUSHI UNIVERSITY
Lusaka, Zambia09-2026
Bachelor of Arts - Political Science And Public Administration
UNIVERSITY OF ZAMBIA
10-2020
GCE Ordinary level Grade 12 Certificate -
NJASE GIRLS SECONDARY SCHOOL
10-2014
Skills
- Brand building
- Campaign management
- Media buying
- Strategy formulation
- Partnership development
- Digital marketing
Accomplishments
- Awarded best performing pupil in Commerce, Civic Education and History
- Certificate of Achievement in Monitoring and Evaluation
- Certificate of Achievement in Information, Communication and Technology
- Certificate of Achievement in Project Planning Management
Timeline
Senior Marketing Officer - Strategy
AB Bank Zambia
07.2024 - Current
Marketing Officer
AB Bank Zambia
11.2021 - 07.2024
Wealth Consultant
Prudential Life Assurance
04.2021 - 08.2021
Community Service Volunteer
Action Aid Zambia
10.2020 - 03.2021
Polling Assistant
Electrical Commission of Zambia
04.2016 - 04.2016
Master of Arts - Strategic Communication For Development
MULUNGUSHI UNIVERSITY
Bachelor of Arts - Political Science And Public Administration
UNIVERSITY OF ZAMBIA
GCE Ordinary level Grade 12 Certificate -
NJASE GIRLS SECONDARY SCHOOL
References
1. Matauka Muyamwa
Marketing Specialist
World Vision Zambia
mataukamuyamwa@ymail.com
0966331282/0973205512
2. Tsepho Shilangwa
Operations Manager
AB Bank Zambia
0977986862
3. Wiersma Kombe
Team Leader, Prudential Life Assurance.
Lusaka Province.
Cell No. 0977969792
Email: wiersmakombe@yahoo.com
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