Mwamba Patrick Salubusa
Media And Public Relations Expert
Lusaka
Summary
I am a persistent leader eager to lead and grow organizations and skilled in strategic planning, problem-solving and communication with good understanding of business principles, project management and team leadership apart from being collaborative with relentless work ethic.
I am also an accomplished community and public relations expert who is well-versed in strategic communication, community mobilization, media arts and implementing positive changes to achieve sustainability and growth in challenging market conditions.
I am adept at building and strengthening business and customer relationships as I am results-driven with a forward-thinking approach centered on company success and competitive growth.
Overview
24
24
years of professional experience
Work History
Chief Executive Officer
ZED Television Station
Lusaka
08.2018 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
Councilor
Kapwepwe Ward - Lusaka City Council
Lusaka
08.2016 - Current
- Acting as the primary liaison between Lusaka City Council (local government) and the residents of the ward, advocating for their needs and concerns.
- Engaging with residents through meetings and other outreach efforts to gather feedback, provide information and foster community involvement.
- Assisting residents with navigating local government services.
- Monitoring infrastructure projects within the ward.
- Collaborate with government agencies, community organizations and other stakeholders to address shared challenges and opportunities.
- Use public gatherings, community events and direct relations to keep constituents happy informed.
President
National Association Of Media Arts (NAMA)
Lusaka
06.2012 - 08.2018
- Served as the primary spokesperson and advocate for media arts in Zambia.
- Promoted the value and importance of media arts to the public, policymakers and the business community.
- Developed and implemented strategic plans to which advanced the mission and objectives of the association.
- Mitigated regulatory risks by overseeing adherence to media law and ethics in the area of content making.
- Engaged with association members to understand their needs, concerns and priorities.
- Worked collaboratively with the association's board of directors and ensure effective governance and oversight.
Producer/Director
ZNBC Ifyabukaya Radio Drama
Lusaka
04.2002 - 06.2012
- Presented production ideas and scripted and directed stories.
- Developed schedules for production and editing for timely delivery.
- Developed and implemented strategies to increase production efficiency.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Facilitated communication between the cast and the production's technical team.
- Collaborated with ZNBC's marketing and advertising department for the drama's commercial success.
Radio Producer/Presenter
Yatsani Radio Station
Lusaka
04.2000 - 04.2002
- Responsible for programme scripting.
- Hosted shows.
- Responsible for content creation.
- Responsible for production schedules.
- Actively involved in on-air performances.
- Involved in programmes promotion and marketing.
- Liaised with radio drama actors and other creative staff to successfully complete projects.
Education
Master of Arts - Strategic Communication For Development
Mulungushi University
ZAMCOM Campus, Lusaka 04.2001 -
Bachelor of Arts - Journalism And Mass Communication
LIUTEBM University
Lusaka 04.2001 -
Associate of Arts - Inclusive Political Leadership
Swedish International Centre For Local Democracy
Stockholm, Sweden 04.2001 -
Associate of Arts - Public Relations
Evelyn Hone College
Lusaka 04.2001 -
Associate of Arts - Film And Video Production
TEVETA Audio-Visual Training Unit
Lusaka 04.2001 -
Skills
Contract Management
Project Management
New Market Penetration
Stakeholder Relations
Risk Management
Change Management
Strategic Planning
Timeline
Chief Executive Officer
ZED Television Station
08.2018 - Current
Councilor
Kapwepwe Ward - Lusaka City Council
08.2016 - Current
President
National Association Of Media Arts (NAMA)
06.2012 - 08.2018
Producer/Director
ZNBC Ifyabukaya Radio Drama
04.2002 - 06.2012
Master of Arts - Strategic Communication For Development
Mulungushi University
04.2001 -
Bachelor of Arts - Journalism And Mass Communication
LIUTEBM University
04.2001 -
Associate of Arts - Inclusive Political Leadership
Swedish International Centre For Local Democracy
04.2001 -
Associate of Arts - Public Relations
Evelyn Hone College
04.2001 -
Associate of Arts - Film And Video Production
TEVETA Audio-Visual Training Unit
04.2001 -
Radio Producer/Presenter
Yatsani Radio Station
04.2000 - 04.2002