Nachilila Nakamba
Kitwe,Zambia
Summary
Results-driven Marketing Manager with extensive experience in business development, stakeholder engagement, strategic planning, and team leadership. Proven ability to drive organizational growth through effective marketing strategies, partnership development, customer relationship management, and operational excellence. Skilled in coordinating events, managing budgets, leading cross-functional teams, and implementing initiatives that deliver measurable results. Strong communicator with the ability to engage diverse stakeholders, build strategic alliances, and support organizational objectives. Committed to fostering sustainable growth, enhancing operational efficiency, and contributing to the success of business-focused organizations.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work history
Marketing Manager
Toplife Investments Company Limited
Kitwe
2023.01 - Current
- Developed and executed integrated marketing and trade promotion strategies that increased customer engagement by 45% across retail and digital platforms.
- Led day to day departmental operations, ensuring efficient execution of business objectives and strategic initiatives.
- Utilized CRM systems to segment customers and implement personalized campaigns, resulting in 35% improvement in conversion rates.
- Collaborated with senior management in developing and implementing organizational growth initiatives.
- Collaborated with sales and operational teams to support product visibility and customer acquisition strategies.
- Prepared and managed departmental budgets while ensuring cost-effective utilization of resources.
- Established KPI tracking systems to monitor performance and drive continuous improvement.
- Built and maintained strong client and stakeholder relationships, contributing to sustained business growth.
- Tracked campaign performance using data-driven reporting tools and provided insights for strategic decision-making.
- Supported team development through coordination, supervision, and performance monitoring.
- Streamlined internal processes to enhance efficiency in marketing department.
Administrative / Sales Executive
Toplife Investments Company Limited
Kitwe, Zambia
2020.11 - 2022.12
- Consistently exceeded monthly sales targets by identifying and pursuing new business opportunities across Kitwe region.
- Managed customer relationships and maintained accurate CRM database to support effective customer engagement and retention.
- Collaborated with marketing department to implement promotional activities supporting sales campaigns and product launches.
- Prepared detailed reports on sales performance, market trends, and customer feedback to support strategic business decisions.
- Coordinated customer follow-ups, quotations, and communication to enhance service delivery and client satisfaction.
- Assisted in execution of in-store and customer-focused promotional activities to improve product awareness.
- Streamlined administrative and reporting processes, improving operational efficiency and reducing task completion time by 15%.
- Supported cross-functional collaboration between operations, sales, and management teams.
Education
Master of Business Administration - Business Administration
Mulungushi University
Kabwe, Zambia 2022.01 - 2024.11
Bachelor of Arts - Education
Kwame Nkrumah University
Kabwe, Zambia 2015.01 - 2019.12
Certificate - Purchasing and Supply
Zambia Institute of Management
Lusaka 2013.01 - 2013.06
Certificate - Digital Marketing
University of Lusaka
Lusaka 2025.05 - 2025.07
Skills
- Microsoft Office Suite
- Customer Data Management
- Digital Marketing
- Analytics & Reporting
- CRM management
Core Competencies
- Sales and Business Development
- Performance Monitoring and KPI management
- CRM and Customer Relationship Management
- Customer Service Excellence
- Budget Management
- Record Management
- Strategic planning and Operational Efficiency
- Team Leadership
Accomplishments
- Increased customer engagement: Increased customer engagement by 45% through strategic marketing and customer activation campaigns.
- Improved conversion rates: Improved conversion rates by 35% using CRM optimization and targeted engagement strategies.
- Achieved cost savings: Achieved 15% cost savings through efficient marketing budget management.
- Sales targets exceeded: Consistently exceeded sales targets and contributed to regional business growth 45%
References
- Dominic Paul, Zimba, Managing Director, dominion.zimba@gmail.com, +260978120659, Toplife Investments Company Ltd, Lusaka
- John, Phiri, General Manager, talktophiri@gmail.com, +260977387336, Toplife Investments Company Ltd, Lusaka
Timeline
Certificate - Digital Marketing
University of Lusaka
2025.05 - 2025.07
Marketing Manager
Toplife Investments Company Limited
2023.01 - Current
Master of Business Administration - Business Administration
Mulungushi University
2022.01 - 2024.11
Administrative / Sales Executive
Toplife Investments Company Limited
2020.11 - 2022.12
Bachelor of Arts - Education
Kwame Nkrumah University
2015.01 - 2019.12
Certificate - Purchasing and Supply
Zambia Institute of Management
2013.01 - 2013.06