Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Active in planning, implementing and monitoring SEO
and PPC campaigns.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Turnpan Zambia Limited
Kitwe, Copperbelt
01.2020 - Current
Analyzed and reported social media and online marketing campaign results.
Developed marketing content such as blogs, promotional materials and advertisements for social media.
Assisted team with various marketing projects that would engage new leads and potential customers.
Digital Marketer
Techno Business Solutions
Kitwe
02.2019 - 11.2021
Resolved diverse range of technical issues across multiple systems and applications for customers and end-users across various time zones.
Provided Tier 1 IT support to non-technical internal users through desk side support services.
Assisted customers in identifying issues and explained solutions to restore service and functionality.
Collaborated with supervisors to escalate and address customer inquiries or technical issues.
Executed digital e-commerce marketing strategy, SEO and SEM and social media content.
Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
Created social media content with consistent content and tone.
Increased customer engagement through social media.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Applied current editing and photography tools to tell great stories.
Increased website and social media traffic 70% by creating dynamic graphics and pieces.
Developed marketing content such as blogs, promotional materials and advertisements for social media.
Used Affinity photo and Adobe suite to create and print marketing materials, product reviews, and press releases.
Education
Information Technology - Computer And Information Sciences
Copperbelt University
Kitwe, Zambia
11.2020
Skills
Experience in a digital marketing role with a strong focus on Social, SEO, Reporting and Campaign Management
HTML5 and CSS
Knowledge of how to create engaging digital campaigns across SEO, Social, E-mail and other digital channels
Strong Knowledge of Google Analytics and ability to create reports based on requirements for various teams
Good knowledge of SEO and best practices to ensure content and website remains fully optimised
Good knowledge of Google Search Console/Google Keyword Planner and desire to take data found and produce relevant content for
Good working knowledge of Wix and Drupal Websites
Marketing Strategy Development
Social Media Content Creation
Product Design
UI and UX
Salesforce CRM Software
ROI Assessments
SEM Strategy Development
Google Webmaster Tools
Brand Development
Social Media Platforms
Affinity Photo
Adobe Creative Cloud
React Native
Social Media Engagement
Media Kit Creation
Languages
English
Advanced
C1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I searched for God and found only myself, I searched for myself and found only God.
Rumi
Timeline
Social Media Manager
Turnpan Zambia Limited
01.2020 - Current
Digital Marketer
Techno Business Solutions
02.2019 - 11.2021
Information Technology - Computer And Information Sciences
Copperbelt University
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