Natasha Zulu
Kitwe
Summary
Innovative Sales and Marketing professional commended for driving growth in market share and increasing revenue through strategic sales and marketing campaigns. Expertise in product evangelism, branding, merchandising and sales plan implementation. Results-oriented team player committed to increasing sales and developing successful trade strategies and meeting overall business objectives.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Marketing Associate
Sun King
03.2023 - Current
- Effectively managing a $30,000 marketing budget - keeping track and ensuring wise allocation of funds, cost saving and achievement of business objectives
- Developed a successful go to market strategy for Solar Inverter customized to fit budget and buyer persona
- Responsible for formulating yearly and quarterly marketing plans
- Responsible for developing and executing marketing strategies and campaigns that are helping build the brand, boost the Company's reputation and driving business growth
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Maintaining advanced industry knowledge and supporting the wider marketing, sales and new business development team by providing insights on relevant trends and the competitive landscape
- Supporting team members with content and campaign planning, selecting, and advising on appropriate marketing formats including website content, social media content and in-house promotions, increasing ROI by 27% over a 9-month period
- Developing and executing sales promotions, increasing revenue through targeted campaigns
- Event Management - Coordinate effective management of commercial events across the Country to ensure brand visibility is achieved
- Leveraging market and competitor data to identify market opportunities and gaps
- Trust building with consumers by ensuring adequate and proper in house and 00H branding
- Build strategic relationships and partnerships with key industry players, agencies and vendors
- Management of vendors – from designing scope of works to execution of branding works and Payments
- Brainstorming ideas with clients and stakeholders to maximize project potential
- Supporting various teams in conducting Market Surveys and developing expansion strategy to drive business growth – Six new areas launched in a four months period across the Country
- Responsible for overall feel and look of all Sun King Stores Countrywide - branding, merchandising and maintenance of all Sun King Stores to ensure a great customer experience
Trade Marketing Specialist
ZAMTEL
01.2022 - 02.2023
- Successfully launched the ZAMTEL COME HOME campaign that pushed an increase in Brand Visibility and loyalty on the Copperbelt Region
- Increased primary sales by diligent management of Distributors, Sub-dealers and retailers and working hand in hand with Sales Team
- Identified and undertook successful promotional activities that helped build the brand and supported business growth
- Maintained advanced industry knowledge and supporting the wider marketing team and strategy by providing insights on relevant trends
- Supported team members with content and campaign planning, selecting, and advising on appropriate marketing formats including website content, social media content and in-store promotions, increasing ROI by 3% over a 6-month period
- Developed and executed sales promotions, increasing revenue through targeted campaigns
- Event Management - Coordinated effective management of commercial events in the region to ensure brand visibility was achieved
- Leveraged market and competitor data to identify market opportunities and gaps
- Trust building with retailers and consumers by ensuring adequate and proper branding
- Management of Vendor Payments
- Brainstormed ideas with clients and stakeholders to maximize project potential.
Business Development Coordinator
ZAMTEL
10.2019 - 12.2021
- Recruiting of, and providing support to Distributor, Sub-Dealers, Merchants, Agents and Connect Store Partners
- Managed a team of 157 agents to ensure sales targets where met
- Ensuring appropriate branding of Agent facilities and ensuring adequate supply of stocks and training on any new products and service
- Identified and closed new business opportunities through strategic networking, enhancing valuable client bases
- Created new client pipeline to meet monthly targets
- Provided practical customer and market insight for improved strategic planning with shareholders
- Coached team of direct and indirect sales agents to build client relationships and exceed sales targets
- Leveraged product knowledge to achieve revenue goals and retain clients
- Generated leads to bring in new client revenue and improve bottom-line profitability.
Administration Officer
Adam Hood Consulting
10.2016 - 09.2019
- Produced detailed reports to track trends and keep senior management informed
- Prepared agendas and took notes at meetings to archive proceedings
- Established workflow processes monitored daily productivity and implemented modifications to improve overall performance of personnel
- Processed purchase orders and service contracts
- Assist team with timely and accurate administrative work to remote sites
- Prepared, registered, and certified mail for dispatch
- Developed and strengthened client relationships by providing efficient and knowledgeable support
- Generated and delivered daily outstanding payment invoices to customers
- Set appointments and manage meeting schedules
- Coordinate financial transactions and operational processes with zero issues for petty cash, reimbursement, and attendance
- Sustained operational efficiencies by coordinating travel itineraries and agenda plans.
Cashier/Assistant Front of House Manager
John Dory's Restaurant
03.2015 - 09.2016
- Handled guest complaints, maintaining a positive dining experience for everyone
- Managed all front of house certifications and re-certifications
- Maintained facility compliance with health codes, sanitation requirements and license regulations
- Sometimes, checked in deliveries and signed off on products received
- Forecasted, scheduled, and monitored labor to be consistent with store traffic
- Developed positive vendor relationships
- Balanced tills, handled cash, processed credit card payment batches, and prepared bank deposits
- Identified items in stock for first use to decrease waste and profit loss
- Calculated charges issued table checks and collected payments from customers
- Stocked, priced, front-faced, and rotated merchandise
- Managed closing duties, including restocking items and reconciliation of cash drawer, thorough cleaning of front of house in readiness for the following day's opening
- Analyzed costs and competitive retail strategy
- Arranged and stocked department displays
- Communicated and exemplified the company's vision and goals
- Executed cash transactions quickly and accurately
- Produced accurate and thorough management reports
- Answered phones politely and promptly while accurately recording and confirming reservations
- Ensured that the restaurant floor was always cleaned and well maintained to ensure pleasant dining experience for customers during operating hours.
Assistant Stores Officer
RUMPHI ENTERPRISES LIMITED
12.2008 - 08.2013
- Prepared Tender Documents
- Monitored stock levels and ordered popular items to meet customer demand
- Attended to queries for Contract sites
- Kept updated inventories for reliable stock management
- Negotiated and finalized vendor contracts to optimize pricing structures and delivery schedules
- Assessed department needs and implemented plans for sourcing supplies
- Cultivated productive relationships with suppliers and maintained open communication
- Developed relationships with vendors to gain the best terms for procurement and rebuilding machinery and equipment
- Analyzed the business needs of clients and assisted in determining what resources and strategies to employ
- Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines
- Oversaw Production Department in the early years of the business
- Defined the scope and goal of new projects for all cleaning and fumigation contracts
- Drafted monthly financial reconciliations and forecasts
- Managed scheduling for 75 employees in different sites to ensure optimal productivity
- Inspected product load for accuracy and safely transported it around the warehouse
- Negotiated contracts with outside providers to minimize costs to the company and customers
- Drafted budgets, monitored costs and reduced expenses by 26%
- Developed logistics plan for monthly delivery of goods to sites
- Conducted periodical stock takes to ensure maintenance of optimum stock levels to prevent stock outs and unnecessary overstocking
- Updated inventory files in Pastel Accounting
- Generated monthly reports.
Data Entry Clerk
JSI/SHARe
10.2009 - 12.2009
- For survey on HIV/AIDS related absenteeism in the Workplace Project: Collected and input data into database
- Corrected data entry errors to prevent duplication or data degradation
- Verified that information in the computer system was up-to-date and accurate
- Transcribed data after verifying accuracy.
Procurement Intern
Bank of Zambia
03.2007 - 11.2008
- Raised Purchase orders
- Utilized the Oracle purchasing system to keep accurate records of all orders
- Obtained multiple price quotes from suppliers to identify the most reasonable costs for goods
- Maintained company product inventories and kept tabs on materials that were running low
- Verified quantities received against bills of lading, contracts, purchase requests and shipping documents
- Managed clerical needs of company employees, including copying, faxing and file management
- Compiled and uploaded files into records management system
- Worked with Accounts department and helped to coordinate interdepartmental interactions to streamline and enhance company efficiency
- Accessed appropriate computer screens and accurately input all sales orders.
Education
International Certificate - Chartered Institute of Purchasing and Supply
National Institute for Public Administration
Bachelor of Science - Business Management
University of Zambia
01.2025
Project Management Professional (PMP) -
Project Management Institute
01.2024
International Advanced Certificate - Chartered Institute of Purchasing and Supply
Zambia Institute of Management
01.2006
Skills
- Ability to drive sales excellently
- Able to meet targets
- Project Management
- Campaign development and management
- Brand management
- Customer Service
- Great Communication skills
- Product management
- Data Analysis
- Attention to detail
Accomplishments
Won two CEO dedicated service awards in a space of 8 Months since joining the organization - One for owning and excelling at projects and the other for prioritizing continuous growth
Affiliations
- Zambia Institute of Marketing
- Project Management Institute Zambia Chapter
- Ladies Circle Zambia
References
- Mr, Ndela Sichizya, Marketing & Communications Manager, Absa Bank Zambia PLC, 0977711185, Ndela.Sichizya@absa.africa
- Mr Jamaya Chisha, Human Resources, ZAMTEL, 0950004646, jamaya.chisha@zamtel.co.zm
- Priscilla Musa, Bicon Zambia Limited, 0977435128, Priscilla.Musa3@gmail.com
Certification
Foundations of Project Management Training - A Google Certification [December, 2022]
Timeline
Senior Marketing Associate
Sun King
03.2023 - Current
Trade Marketing Specialist
ZAMTEL
01.2022 - 02.2023
Business Development Coordinator
ZAMTEL
10.2019 - 12.2021
Administration Officer
Adam Hood Consulting
10.2016 - 09.2019
Cashier/Assistant Front of House Manager
John Dory's Restaurant
03.2015 - 09.2016
Data Entry Clerk
JSI/SHARe
10.2009 - 12.2009
Assistant Stores Officer
RUMPHI ENTERPRISES LIMITED
12.2008 - 08.2013
Procurement Intern
Bank of Zambia
03.2007 - 11.2008
International Certificate - Chartered Institute of Purchasing and Supply
National Institute for Public Administration
Bachelor of Science - Business Management
University of Zambia
Project Management Professional (PMP) -
Project Management Institute
International Advanced Certificate - Chartered Institute of Purchasing and Supply
Zambia Institute of Management
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