Nelson Mufuzi
Summary
Driven Sales & Marketing Director with a proven track record at Empire Resources Ltd Zambia, adept in leveraging Marketing Analytics and Strategic Planning to drive growth. Excelled in building industry relationships, launching impactful digital campaigns, and leading a high-performing team towards surpassing sales targets. Known for innovative brand-building and mentoring skills, significantly enhancing market presence.
Overview
8
8
years of professional experience
Work History
Sales & Marketing Director
Empire Resources Ltd Zambia
Lusaka, Zambia
11.2016 - Current
- Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
- Developed targeted marketing campaigns for specific industry segments, leading to increased brand awareness and lead generation.
- Conducted market research to identify opportunities for expansion and growth in existing territories.
- Played a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
- Managed a high-performing sales team, ensuring consistent achievement of sales targets and quotas.
- Launched new products and services, effectively positioning them within the market to drive growth.
- Delivered presentations at industry events to showcase company products/services and generate interest from potential customers.
- Built strong internal relationships across multiple departments including finance, operations and customer service to ensure seamless execution of sales and marketing initiatives.
- Mentored junior team members, fostering a supportive work environment that facilitated professional growth.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
University Foundation Program - Foundation Program
Canning College
Perth Australia Bachelor Of Commerce - International Business
Curtin University
Australia 11.2014
Diploma Of International Business - International Business
Central Institute of Technology
Perth, Australia 12.2012
High School -
Rhodes Park School
Lusaka, Zambia 2006
Skills
- Performance reporting
- Marketing Analytics
- Creative Direction
- CRM Management
- Sales Presentations
- Advertising Campaigns
- Search Engine Optimization
- Decision-Making
- Digital Marketing
- Strategic Planning
- Social Media Marketing
- Marketing and Advertising
- Social Media Strategy
- Marketing Plan Development
- Content Development
- Social Media Campaigns
- Marketing Strategy Development
- Creative and Innovative
- Brand-building strategies
- Product Lifecycle Management
- Google Analytics understanding
- Budgeting and Allocation
Timeline
Sales & Marketing Director
Empire Resources Ltd Zambia
11.2016 - Current
University Foundation Program - Foundation Program
Canning College
Bachelor Of Commerce - International Business
Curtin University
Diploma Of International Business - International Business
Central Institute of Technology
High School -
Rhodes Park School