Summary
Overview
Work History
Education
Skills
References
Certification
Languages
References
Timeline
Generic

Pamela I. Kapaya

Lusaka

Summary

Public Relations Officer with proven success in leading innovative promotion initiatives and enhancing brand visibility. Strong organizational and interpersonal skills, complemented by expertise in stakeholder management and communication strategy development. Experienced in digital marketing and media analytics, driving brand awareness across multiple platforms. Demonstrated ability to manage diverse PR projects, resulting in improved public image and stakeholder engagement.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Public Relations Officer/ Corporate Communications Officer

National Technology Business Centre
Lusaka
01.2016 - Current
  • Participated as a Subject matter expert for the health entrepreneurship curriculum for AMREF health
  • Adept at developing digital and traditional IECs for dissemination to clients and stakeholders.
  • Conducted the NTBC Brand audit and developed brand guidelines for my current employer.
  • Participated in the rebranding of SAIS 2 Programme’s Connected Hubs to Southern Africa Innovation Collective.
  • Developed and implemented innovation promotion and awareness platforms- Digital and traditional (13 weeks radio series- ‘Innovation Chat’, Innotech magazine, Social media campaigns- ‘Lusaka Slush’D- The most founder focused event’, innovation scouting initiative e.g. Mozilla Mradi Pitch Competition, Lusaka Slush’D, National Innovation Initiative, Boost up Series).
  • Led the development of training/ facilitation materials for Boost up series under connected hubs, National Innovation Initiative, HHIF and turn 360 programme.
  • Coordinated the Business Acceleration Programme (BAP) for Innovations under the National Innovation Initiative by developing the curriculum and delivering the capacity building workshops on behalf of the United Nations Development Programme.
  • Coordinated the capacity building of startups for the Southern Africa Innovation Collective and Southern Africa Innovation Support 2 Programme. Capacitated over 500 innovators and startups, facilitated 5 Zambian regional winners from 2018 to 2023.
  • Prepared and implemented launch and event plans for SAIS 2 Programme and NTBC e.g. SAIS Event management booklet.
  • Identified and profiled promotion platforms to increase the employer’s visibility and clientele base.
  • Conduct media analytics to enhance the employer’s visibility.
  • Contributed to the SAIS 2 Programme Brand guideline development.
  • Coordinated the rebranding of Connected hubs to SAIC.
  • Developed information dissemination platforms for internal and external stakeholders.
  • Successfully conducted Stakeholder engagements for resource mobilisation for Innovation promotion initiatives and programmes- IDDS 2013, Practical Impact Alliance, National Innovation Initiative, Lusaka Slush’D, Boost up series activities.
  • Successfully communicated, implemented, and reported on SAIS activities 2017-2022.
  • Planned and hosted events, networking, developed training module and facilitated trainings at national and regional level (SAIS/ SAIC).
  • Developed communication strategies to enhance public image of technology initiatives.
  • Coordinated media relations and maintained relationships with local journalists.
  • Collaborated with marketing and design teams to create unique promotional content.
  • Provided strategic counsel on branding, marketing initiatives, crisis management planning and communication strategies.
  • Implemented feedback mechanisms to assess communication effectiveness within the organization.
  • Monitored industry trends to inform strategic communication planning and execution.
  • Prepared presentations for internal meetings regarding corporate communication strategies.
  • Analyzed existing customer feedback surveys to develop targeted messages for specific audiences.

Acting Market Specialist

National Technology Business Centre
Lusaka
01.2021 - 06.2022
  • Developed the Annual National Innovation Initiative concept, implementation, developed the training manual.
  • Event management of the Successfully hosted TBDF awards, Technology/ equipment handover in chikankata.
  • Conducted product survey.
  • Attracted additional resources for the 2022 National Innovation initiative.

Documentalist

National Technology Business Centre
Lusaka
01.2009 - 01.2016
  • Established the Technology Information Resource Centre, now referred to as Innovation platform.
  • Classified NTBC records and information materials.
  • Developed an information search and retrieval system.
  • Developed TIRC collection from zero to over 2500 information materials.
  • Developed and maintained the corporate social media platforms i.e. twitter and Facebook accounts.
  • Produced corporate annual reports.
  • Introduced the institution's first ever innovation magazine (Innotech).
  • Redesigned the corporate website from static to a modern and interactive site.
  • Implemented NTBC radio programme dubbed The Innovator (13-week series programme) on radio phoenix.
  • Facilitated the establishment of the Technology Transfer Office at Copperbelt University.

Education

Integrating Digital Trade Services To Support MSME

International Trade Centre
Geneva
07-2024

Professional Certificate - Digital Marketing

MAZ Institiute of Digital Practitioners (MIPD)
Zimbabwe
12.2023

Bachelor of Arts Degree - Library and Information Studies, Public Administration

University of Zambia
Zambia
01.2007

High School Diploma -

Fatima High School
Ndola
11-2001

Skills

  • Digital marketing strategies
  • Interpersonal and organizational skills
  • Stakeholder management
  • Data analysis and reporting
  • Media analytics
  • Verbal and written communication
  • Presentation skills
  • Computer applications proficiency
  • Pitch development

References

  • Mrs. Chimala M. Kabandama, Human Resource and Administration Officer, National Technology Business Centre, ckabandama@ntbc.co.zm, +260977449264, Lusaka, Lusaka
  • Dr. Mukombo Jonathan Tambatamba, PhD, Acting Director- Quality Assurance, University of Zambia, jonathan.tambatamba@unza.zm, +260955770593, Zambia
  • Bright Chalwe, Specialist II, Business Development, Child Fund, bchalwe.2010@gmail.com, +260977757321

Certification

  • Integrating digital trade services to support MSMES and Entrepreneurs in Zambia

Languages

Lozi
First Language
English
Proficient (C2)
C2
Bemba
Proficient (C2)
C2
Nyanja
Advanced (C1)
C1
Nkoya
Proficient (C2)
C2
Luvale
Upper Intermediate (B2)
B2
Tonga
Upper Intermediate (B2)
B2

References

References available upon request.

Timeline

Acting Market Specialist

National Technology Business Centre
01.2021 - 06.2022

Public Relations Officer/ Corporate Communications Officer

National Technology Business Centre
01.2016 - Current

Documentalist

National Technology Business Centre
01.2009 - 01.2016

Integrating Digital Trade Services To Support MSME

International Trade Centre

Professional Certificate - Digital Marketing

MAZ Institiute of Digital Practitioners (MIPD)

Bachelor of Arts Degree - Library and Information Studies, Public Administration

University of Zambia

High School Diploma -

Fatima High School
Pamela I. Kapaya