PAXINA PHIRI
LUSAKA
Summary
Experienced Communications Officer with over 5 years of successful media strategy development and event coordination. Expert in managing and executing special events, including media arrangements, written document composition, photographer booking, venue reservation, and graphic design. Proficient in creating impactful speeches, press releases, and marketing materials.
Overview
17
17
years of professional experience
Work History
MEDIA CONSULTANT- RADIO PROGRAMMES
ZAMBART
- Production of radio programmes on radio 4 ZNBC on HIV/AIDS and TB
- Ensure the programmes were on course
- Mobilise members of the community for interviews
- Mobilize resource persons from Zambart
- Get feedback from the community through vox pop.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Negotiated favorable advertising rates with vendors, maximizing ROI for clients.
- Boosted brand visibility through the creation of engaging content for various platforms.
- Managed client relationships, ensuring timely communication and effective project execution.
Zambia Media Monitoring Coordinator
Media Monitoring Africa-(South Africa)
- Monitor health reporting in Zambia through electronic and print media
- Identify media houses to be monitored
- Identify monitors in all the provinces of Zambia
- Training of media monitors
- Coordinate all health media monitoring on health reporting in Zambia
- Prepare reports to Media Monitoring Africa- South Africa
- Preparing reports and monitoring sheets and sending them to the South African office on a daily basis.
Health Journalist/Media Consultant
Healthcare Publications Ltd-Lusaka
- Writing health stories
- Research and collection of data on given topics in selected parts of the Country
- Research and Media consultancy -Did media consultancy for National AIDS council and developed a media strategic plan, with the financial support from UNDP on HIV and AIDS and their impact on all the MDGs
- Production of Radio and Television documentaries/programmes.
Journalist/Reporter-Attachment
Times of Zambia-Lusaka
- Gathering news and writing stories
- Travelled widely within the country to gather information on various issues.
TV PRODUCER/MENTOR
BBC MEDIA ACTION
01.2019
- Play Key role in the development phase
- Work with int
- Trainer, the project team and TV producers to develop the format, the programme tone, style and feel including segments, running order etc
- Help ensure that the TV show content and look appeals and engages a youth audience (16–24-year-olds)
- Provide effective oversight of the production of the TV series by QTV and KNC throughout the production cycle to ensure quality production
- This will include, but not limited to, overseeing the creative development process, planning, script writing, production and editing, whilst ensuring that the production effectively targets young people and adheres to editorial processes and the communication objectives of the project
- Support the project manager to maintain effective relationships with the project media partners to ensure that the project’s capacity building and production is having the desired impact
- Ensure that any challenges or problems faced during implementation are channelled upwards, in the first instance to the project manager
- Identify production needs for the production teams in order to provide on the job support and coaching/ mentoring to partners to produce the TV programmes
- Assist with planning and coordinating all capacity strengthening activities during the production phase including work planning, travel logistics, liaising with project partners and other stakeholders etc
- Ensure quality in the production of the TV programmes by providing feedback that can be easily incorporated to improve the TV programmes in line with the aims of the project.
Media Fellowship with Panos on TB/HIV
01.2018
- This involved producing radio programmes
- Going in the community to get information and people’s views on certain topics.
Communications Officer/CTFK Project Coordinator
CENTER FOR PRIMARY CARE RESEARCH
01.2020 - Current
- Coordinate and build capacity of Civil Society Organizations to advocate for the accelerated enactment of the FCTC compliant bill as proposed in the Zambia Tobacco and Nicotine products bill 2019
- Enhance the capacity of the media to raise awareness and sensitize the public and policy makers on the harms of tobacco and the importance of the Tobacco Control law
- Monitor and expose tobacco industry interference in the legislative process
- lead in coordinating implementation of activities which will also include leading writing of activity reports on the same; Lead Focal Point Person on communication with the funding agency, the CFTFK; Originate payment memos for executive approval by the PL and onward processing by the Project Accountant; Performing any other research/project duties as may be assigned by Supervising Officer, the Project Lead.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Monitored media coverage of the organization closely to identify opportunities for proactive outreach.
- Managed crisis communications, effectively mitigating potential reputational damage.
- Crafted persuasive speeches and talking points for executive presentations at industry conferences or meetings.
Production Manager (Afya Mzuri Dreams Project)
LIVENET MEDIA CONSULTANCY
02.2017 - 01.2019
- Providing oversight during the production of the TV programmes and Commercials
- Planning and coordinating all activities (Pre-Production that includes work plan, logistics, scheduling, liaison with partners and other stakeholders to ensure smooth running of the programmes
- Ensuring quality in the production of the TV programmes and commercials
- Effective Mobilisation of young people from the Community
- Ensure that any challenges or problems faced during implementation stage are escalated
- Identifying production needs for the production team in order to provide the needed support before and during the production of the TV programmes
- Ensuring quality in the production of the TV programmes by providing feedback that can be easily incorporated to improve the TV programmes in line with the aims of the project
- Work in collaboration with the project manager to maintain effective relationships with the project media partners to ensure that the project’s capacity building and production is having the desired impact.
MENTOR
MEDIA NETWORK ON CHILD’S RIGHTS AND DEVELOPMENT
03.2008 - 09.2016
- Trained over 100 young people on health reporting
- Served as a board member and Signatory to the accounts for over seven years
- Offered guidance on how to report for print and electronic media
- Served as a role model for professionalism, integrity, and dedication within the mentorship program environment.
- Enhanced mentee performance by providing personalized guidance and support.
- Served as role model for mentees by demonstrating strong values and ethical standards.
- Guided mentees in overcoming challenges by sharing personal experiences and offering practical advice.
News Editor
The New Age Newspaper
04.2015 - 11.2015
- Trained over 20 junior staff members on compelling breaking news stories, style guidelines and organization procedures.
- Reported to editor-In-chief about news articles for print, daily staff happenings, and creation of company newsletter.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Planned for coverage of large events by assigning reporters and photographers.
- Managed a team of reporters and editors, ensuring timely delivery of high-quality content.
Education
Bachelor’s Degree in Mass Communication -
Information And Communication University (ICU)
01.2024
Diploma in Journalism - Diploma In Journalism
University of Zambia-Extension Studies
01.2006
Advanced level in Project Planning and Management - Diploma In Journalism
The University of Zambia-Lusaka
Great East Road, Lusaka01.2006
Skills
- Project planning and Management
- Budget planning and Execution
- Report writing
- Media Strategic planning
- Web Content Management
- Brand Messaging
- Internal Communications
- Speech Writing
- Press Release Writing
- Marketing Communications
- Corporate Communications
- Communication Skills
Personalandcommunicationskills
- Committed
- Always work to meet my deadlines
- Able to work with minimum supervision
- Can follow instructions and able to communicate at any level of management
- Have good communication and inter-personal skills
- Eager to learn new methods of work
- Ability to manage and supervise others
- Ability to interact and contribute to teamwork
- Hardworking
- Able to manage general administration
- Trustworthy
- Self-motivated
- Team worker
- Computer Literate
Forename
PAXINA
Contactaddress
C/O CENTER FOR PRIMARY CARE RESEARCH, LUSAKA
Personal Information
- NRC Number: 634246/11/1
- Gender: FEMALE
- Marital Status: SINGLE
References
- Professor Fastone Goma, Center for Primary Care Research, 0977 772301
- Mr Emmaunel Mulenga, BBC Media Action, 0977 495725
- Mr. Mathews Mwanza, Livenet Media Consultancy, 0955 800117
Timeline
Communications Officer/CTFK Project Coordinator
CENTER FOR PRIMARY CARE RESEARCH
01.2020 - Current
TV PRODUCER/MENTOR
BBC MEDIA ACTION
01.2019
Media Fellowship with Panos on TB/HIV
01.2018
Production Manager (Afya Mzuri Dreams Project)
LIVENET MEDIA CONSULTANCY
02.2017 - 01.2019
News Editor
The New Age Newspaper
04.2015 - 11.2015
MENTOR
MEDIA NETWORK ON CHILD’S RIGHTS AND DEVELOPMENT
03.2008 - 09.2016
MEDIA CONSULTANT- RADIO PROGRAMMES
ZAMBART
Zambia Media Monitoring Coordinator
Media Monitoring Africa-(South Africa)
Health Journalist/Media Consultant
Healthcare Publications Ltd-Lusaka
Journalist/Reporter-Attachment
Times of Zambia-Lusaka
Bachelor’s Degree in Mass Communication -
Information And Communication University (ICU)
Diploma in Journalism - Diploma In Journalism
University of Zambia-Extension Studies
Advanced level in Project Planning and Management - Diploma In Journalism
The University of Zambia-Lusaka
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