Perpetual Mutiba Mwanza -Phiri
Marketing & Communication Specialist
Lusaka,Lusaka
Summary
Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Proactive media and communications professional with 10 years in internal and external communications, social media, media relations.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Officer
ZESCO Limited
Lusaka, Zambia
01.2016 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Provided feedback to all departments on brand consistency in outbound communications.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Facilitate concept development and production of adverts (electronic and print)
- Advert placement in different media platforms
- Media Monitoring
- Negotiate advertising contracts
- Media buying
- Development of different documents such as a risk register, different policies (social media, protocol, marketing, communication , corporate social responsibility), stakeholder maps.
Assistant Marketing Officer - Industrial Customers
ZESCO Limited
Lusaka, Zambia
01.2012 - 01.2016
- Market different products to Industrial customers.
- Maintain customer relations between Industrial customers and the
corporation. - Event Management
- Organizing and conducting road shows
- Promotions
- Conducting Research
- Branding and Promotions
- Prepare and carry out internal and external stakeholder surveys
- Preparing the departmental marketing plan
- Preparing the company’s stakeholder analysis, stakeholder road
map, corporate social responsibility policy and communication
policy. - Maintaining customer relations through different customer
relations building activities - Media relations
Student Assistant
University of Namibia - Dean of Students Office
Windhoek , Namibia
01.2009 - 12.2012
- Assist International students with queries regarding their passports and application of study permits.
- Facilitate student visas for international students
- Maintaining relationship with the International students through various activities.
Customer Service Intern
ZESCO LIMITED
Lusaka, Zambia
12.2011 - 01.2012
- To create customer accounts
- Cashiering
- Attend to customer queries
- Ensure that customers easily have access to services and information
Public Relation's Intern
NAMIBIA WOMEN’S HEALTH NETWORK (NWHN)
Windhoek , Namibia
01.2011 - 12.2011
- Conducting communications audit for the organization.
- Prepare communication’s strategy for the organization.
- Conducting dialogues with the members of the organization using social networks such as Facebook, website.
- Write publications for the organization’s website.
- Maintain relations between the media and the organisation.
News Caster - Intern
Unam Radio - University of Namibia
Windhoek , Namibia
03.2009 - 04.2011
- Compiling the news stories
- Reading the daily News
Customer Service Assistant
ZESCO Limited
Lusaka, Lusaka
01.2006 - 12.2006
- Worked in the field to read meters and deliver bills to customers
Education
Master of Arts - Communication For Development
University Of Zambia (UNZA)
Lusaka Zambia, 01.2018 - Current
No Degree - Diplomacy And International Relations
Zambia Institute of Diplomacy & Inter. Studies
Lusaka 04.2001 -
Bachelor of Arts - Media Studies
University of Namibia
Windhoek 01.2011 - 12.2011
Skills
Communication Skills
undefinedTimeline
Master of Arts - Communication For Development
University Of Zambia (UNZA)
01.2018 - Current
Marketing Officer
ZESCO Limited
01.2016 - Current
Assistant Marketing Officer - Industrial Customers
ZESCO Limited
01.2012 - 01.2016
Customer Service Intern
ZESCO LIMITED
12.2011 - 01.2012
Public Relation's Intern
NAMIBIA WOMEN’S HEALTH NETWORK (NWHN)
01.2011 - 12.2011
Bachelor of Arts - Media Studies
University of Namibia
01.2011 - 12.2011
News Caster - Intern
Unam Radio - University of Namibia
03.2009 - 04.2011
Student Assistant
University of Namibia - Dean of Students Office
01.2009 - 12.2012
Customer Service Assistant
ZESCO Limited
01.2006 - 12.2006
No Degree - Diplomacy And International Relations
Zambia Institute of Diplomacy & Inter. Studies
04.2001 -
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