Precious Mukuka
Lusaka
Summary
Results-oriented FMCG professional with over 7 years of experience in sales, market analysis, and project management. Proven ability to drive business growth through strategic, data-driven decision-making while optimizing sales operations and enhancing market presence. Expertise in managing cross-functional teams and cultivating strong relationships with distributors to consistently achieve and exceed commercial targets. Committed to leveraging analytical skills and industry knowledge to deliver impactful results in a dynamic market environment.
Overview
8
8
years of professional experience
1
1
Certification
Work History
National RTM Manager
Coca Cola Beverages Zambia
03.2025 - Current
- Lead market execution strategies to ensure product availability, visibility, and activation.
- Manage cooler placement and asset utilization across trade channels.
- Oversee order capturing processes, ensuring accuracy and system compliance.
- Drive distributor management and maintain strong customer relationships.
- Design and implement RTM strategies to optimize customer reach and route efficiency.
- Identify commercial opportunities in trade to support sales and marketing teams.
- Develop cost-effective RTM models tailored to market dynamics and customer segmentation.
- Monitor and improve execution KPIs, including RED scores, NPS, and sell-out volumes.
- Champion digital tool adoption (e.g., MacMobile) across field and backend teams.
- Collaborate cross-functionally with Sales managers, supply chain, and commercial teams to align RTM execution with business goals.
RTM Evolution Project PMO
BU-SOUTH EAST Ab-Inbev
08.2023 - 03.2025
- Ensure clear view and operational execution of Route To Market (RTM) priorities and digital transformation in BU South East countries (Tanzania, Uganda, Mozambique, Ghana, Botswana, Zambia). Support specific RTM priorities with detailed project planning.
- Support the execution of the 1-Year Plan (1YP) on RTM transformation, setting and tracking strategic and tactical RTM objectives.
- Play a pivotal role in helping BU South East countries achieve their commercial targets by enhancing local route-to-market practices and driving value-added initiatives.
- Manage key relationships with Zone Africa, GCC, BeerTech, and cross-functional teams, ensuring seamless collaboration and alignment on projects.
- Lead the RTM transformation PMO, overseeing project planning, weekly and monthly reporting, and providing ad-hoc support for various project management needs.
- Serve as the Systems and Processes PMO, responsible for backlog maintenance on order management platforms such as Kuja, BEES, POCEye, and CXC, while coordinating with cross-functional stakeholders.
- Direct reporting maintenance and development, including managing data validation processes, ensuring full L1 data inclusion, and driving reporting evolution to generate actionable insights.
- Provide strategic guidance on commercial analysis and reporting, ensuring that future reporting requirements were aligned with commercial and sales perspectives.
- Support various RTM transformation workstreams, including Line of Sight, Order Generation, BDR Cycle and routing, Distributor Landscape, Digitalization, and Marketplace initiatives.
- 2023 - 2024 Results
- As PMO, I provided visibility through tracking of KPIs which helped the South East Business Unit countries achieve 93% Line of Sight and 72% Order Generation against annual targets. I actively worked with the Zambian team to implement Sales Representative Order Generation. I currently provide visibility and insights through daily KPI tracking and weekly reviews with the country leads allowing us to identify and address any deviations promptly. Additionally, I am working with the TOBO team on the routing project aimed at enhancing Salesforce productivity
- 2023 Results
- Collaborated with the Zambia Kuja team to implement Kuja(order and delivery management system) and closed the year with a remarkable 86% Line of sight (LOS), surpassing set targets. Provided support on the POC Routing Project which aimed at improving SalesRep efficiency, contributing to a 6% improvement in compliance and 11% growth of our POC base.
Route To Market Analyst
ZAMBIAN BREWERIES PLC
11.2019 - 08.2023
- Generating weekly and daily reports to provide KPI visibility and tracking
- Liaising with internal stakeholders with regards their KPI targets and achievements
- Managing Distributor Relationships by communicating sales targets and incentives to them, tracking performance and assist with developing sales strategies
- Updating and maintaining database and reports
- Sales trend analysis
- Full and empty stock analysis
- Driving the business forward by delivering high quality visualizations around key business metrics
- In charge of Digital Transformation which aims at improving the order process and product delivery to clients
- Expansion of territory base through market research
- Territory base mapping
- Trade execution reporting
- Micro segmentation of outlets
- Creating and interpreting surveys
- Analysis of brand and overall company Market share
- Monitoring of price adherence in trade
- Supporting brand campaigns and awareness
Team Leader
ZAMBIAN BREWERIES PLC
12.2017 - 10.2019
- Optimize production performance and processes
- Optimize team performance
- Maximize quality assurance and validation
- Interpret plan to the team and delegate tasks to ensure target is met
- Quality record maintenance and documentation
- Procuring of raw materials to ensure smooth operation
- Data entry and data base management
- Ensure application of administration systems and procedures
- Facilitate team problem solving and decision making
- Manage human resources
- Support product campaigns and market storming
- Brand awareness
Education
Bachelor of Engineering - Chemical Engineering
Copperbelt University
01.2017
Grade 12 - undefined
St Marcellins Secondary School
01.2010
Skills
- MS Excel
- PowerPoint
- MS Word
- Power BI
- Sales Strategy Development
- Relationship Management
- Market Analysis & Segmentation
- Data Visualization & Reporting
- Project Management
- Digital Transformation in Sales
- Team Leadership
- Analytical and Critical Thinking
- Teamwork & Collaboration
Affiliations
Engineering Institution of Zambia
Certification
- Certified Energy Auditor
- Certified Digital Marketer
- White Belt Certified
References
Mwanto, Musonda, Revenue and Trade Marketing Director, +26092693285, Coca Cola Zambia, Zambia
Timeline
National RTM Manager
Coca Cola Beverages Zambia
03.2025 - Current
RTM Evolution Project PMO
BU-SOUTH EAST Ab-Inbev
08.2023 - 03.2025
Route To Market Analyst
ZAMBIAN BREWERIES PLC
11.2019 - 08.2023
Team Leader
ZAMBIAN BREWERIES PLC
12.2017 - 10.2019
Grade 12 - undefined
St Marcellins Secondary School
Bachelor of Engineering - Chemical Engineering
Copperbelt University
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