Puthumile Ngwenya
Lusaka
Summary
Experienced communications specialist skilled in managing both internal and external communications. Exceptional organization and prioritization abilities enable efficient handling of multiple projects. Proficient writer known for creating engaging content. Accomplished marketer with a proven track record of driving market growth and profitability. Effective leader with strong communication skills and high energy. Experienced manager adept at building and motivating teams. Skilled writer, director, and producer in the film industry. Streamlined production processes to minimize delays. Highly organized and effective communicator, achieving high-level goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
Hybrid Poultry Farm & Verino Agro Industries
07.2022 - Current
- Developed budgets aligned with strategies and tactics to boost the presence of the three brands in their markets
- Implemented successful marketing strategies that significantly increased brand recognition, fostered better B2B relations, and enhanced overall customer satisfaction.
- Coordinated campaign implementation in collaboration with agencies, vendors, and suppliers.
- Led Marketing initiatives for a dual purpose poultry pilot project in Eastern Province, funded by the World Poultry Foundation.
- Drafted press releases announcing new products or services.
- Built relationships with influencers in the industry for increased visibility.
- Tracked budgets for all marketing initiatives and provided regular updates.
PODCAST HOST
Conversations with Leelabee
01.2020 - Current
- Produced, recorded, and edited my own podcast featuring interviews with industry leaders, entrepreneurs, influencers, and innovators.
DIGITAL & OFFLINE MARKETING SPECIALIST
Hybrid Poultry Farm & Verino Agro Industries
07.2021 - 07.2022
- Responsible for the management of 6 social media accounts (IG and FB) and maintenance of 3 Joomla websites for Hybrid Poultry, Country Choice Chicken, and Eureka Chickens.
- Developed and executed content, campaigns, strategy, copywriting, and graphic design across multiple platforms.
- Managed the creation and design processes of branding materials for three brands, including trucks, uniforms, corporate gifts, and calendars.
ADAPTIVE LEADERSHIP DOCUMENTARY
Ministry of Health/ Fortress Media/ AL
01.2020 - 06.2021
- Conducted extensive research and worked closely with Set Apart Zambia, Ministry of Health, and Adaptive Leadership to develop a compelling documentary showcasing how Adaptive Leadership effectively reduced HIV infection rates among adolescents living in Chikankata, Lundazi, and Mansa.
- Reviewed existing literature on topics relevant to projects at hand.
- Attended production meetings to discuss progress and make adjustments as needed.
- Created detailed outlines of script ideas for review by production team members.
- Drafted text treatments summarizing proposed projects for pitching purposes.
- Developed storyboards outlining the narrative structure of a documentary.
- Researched and wrote documentary scripts for television broadcast.
Creative Director
SOLE SOURCE LIMITED
Lusaka
01.2017 - 05.2021
- Directed marketing and creative strategies for Restaurant Week Lusaka, an exclusive event coordinated by Sole Source Limited.
- Oversaw the development of brand-focused content in collaboration with restaurant partners.
- Contributed as a content creator to RWL Magazine and played an integral role in the development of the upcoming Zambian lifestyle app
- Responsible for the successful execution of RWLusaka Masterclass events, notably 'Scaling Homegrown'.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
FRESH IN THE MORNING TV HOST/CONTENT CREATOR
Fresh Tv
11.2016 - 12.2018
- Presenting and scripting content for a 2-hour Zambian Breakfast Show, covering diverse topics such as hot trends, social concerns, politics, and celebrity news
- Led efforts to optimize the performance of social media channels such as Facebook and Twitter by developing visually appealing graphics, impactful hashtags, and captivating copy.
- Facilitated discussions between panelists during debates or roundtable conversations.
- Developed creative concepts for segments and episodes.
- Delivered engaging introductions of featured stories or guest interviews.
- Hosted live television shows and interviews with guests.
MANAGING EDITOR OF THE ALCHEMIST MAGAZINE
Alchemy Women in Leadership Zambia
01.2015 - 12.2016
- Handled all aspects of content development for the Quarterly Magazine for the NGO Alchemy Women in Leadership Zambia (AWILZ), including conceptualizing themes, compiling articles, and proofreading/editing.
- Maintained relationships with external sources such as advertisers, photographers, designers, illustrators.
- Participated in planning meetings with other editors and senior management team members.
- Developed story ideas and wrote articles for publication in the magazine.
- Provided feedback on article drafts during initial stages of development.
- Reviewed and edited all content for accuracy, clarity, grammar, punctuation, and style.
Education
Certificate in Integrated Marketing Communications: Advertising And Public Relations - Marketing
IE Business School
Madrid, Spain01-2024
Certificate in Brand Management: Aligning Business, Brand And Behaviour - Marketing
University of London, London Business School
London01-2023
CERTIFICATE IN SCRIPTWRITING - Playwriting and Screenwriting
SA Writers College
Johannesburg, South Africa02-2009
Bachelor of Arts - ACTING FOR FILM
AFDA
Cape Town, South Africa01.2008
Skills
- Canva
- Joomla
- WordPress
- Google Proficient
- Marketing campaign management
- Partnership Development
- Creative Direction
- Brand-building strategies
- Corporate Communications
- Marketing campaigns
Affiliations
- Yoga
- Meditation
- SGBV activist
- Podcasting
Certification
- Poultry farming Bio-security Certified
- Time Management Certified
- Franklin Covey: 7-Habits of HighlyEffective People Certified
- EQ Relational Selling Sales Certificate
- GOOGLE CERTIFICATE IN FUNDAMENTALS OF DIGITAL MARKETING
- USE MARKETING TOOLS AND SOCIAL MEDIA TO GROW YOUR BUSINESS
ONLINE - IMPACTHER - USE DATA AND INSIGHT TO HELP GROW YOUR BUSINESS - IMPACTHER
- Social Media Marketing Foundations-LinkedIn learning
- Brand Management: Aligning Business, Brand and Behaviour
References
References available upon request.
Timeline
MARKETING MANAGER
Hybrid Poultry Farm & Verino Agro Industries
07.2022 - Current
DIGITAL & OFFLINE MARKETING SPECIALIST
Hybrid Poultry Farm & Verino Agro Industries
07.2021 - 07.2022
ADAPTIVE LEADERSHIP DOCUMENTARY
Ministry of Health/ Fortress Media/ AL
01.2020 - 06.2021
PODCAST HOST
Conversations with Leelabee
01.2020 - Current
Creative Director
SOLE SOURCE LIMITED
01.2017 - 05.2021
FRESH IN THE MORNING TV HOST/CONTENT CREATOR
Fresh Tv
11.2016 - 12.2018
MANAGING EDITOR OF THE ALCHEMIST MAGAZINE
Alchemy Women in Leadership Zambia
01.2015 - 12.2016
Certificate in Integrated Marketing Communications: Advertising And Public Relations - Marketing
IE Business School
Certificate in Brand Management: Aligning Business, Brand And Behaviour - Marketing
University of London, London Business School
CERTIFICATE IN SCRIPTWRITING - Playwriting and Screenwriting
SA Writers College
Bachelor of Arts - ACTING FOR FILM
AFDA
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