Rachit Bhatt
Sales & Marketing
Rajkot
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 11+ year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
Work History
Area Development Co-Ordinator
Varun Beverages Zambia Ltd
Kitwe, 08
11.2023 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
Senior Sales Officer
Page Industries Ltd. (Jockey International Inc.)
5 2019 - 10.2023
- Responsible for sales and distribution of Page Industries Ltd in the territory through a team of 500+ Retailer, 5 DSO Team, 5 Distributors
- Handling a turnover of Rs.51.00 Lack/month approx
- Manage Primary & Secondary, New Product Launch New Market Setup, Infrastructure Setup Controlling Sales team Implementation of reporting daily/weekly/monthly reports, Roll out of all Sales initiatives (Trade schemes, secondary schemes, consumer initiatives) consistently across the market, Creation of Sales/Distribution & Marketing & GTM strategies/Cost to Sales Ratio for each Department
- Achieving Sales through Channel Sales
- Driving Company's Agenda at Territory & Unit level
- To achieve targeted brand wise coverage and penetration
- Increasing Business Volume through Untapped areas by appointing New dealers, New Retail Coverage & Retention of existing customers, Rural Sales Development Monthly Primary & Secondary Planning Execution & Achievements
- Identification Area of Coverage Expansion/drive Outlet addition
- Managing Distributors Return on Investment (ROI) by rationalizing Investments and driving his secondary sales.
Assistant Manager
Reliance SMSL Ltd.
07.2017 - 05.2019
- Responsible for sales and distribution and Jio Store of Reliance Jio in the territory through a team of 300+ Retailers, 6 On roll Team, 6 DSO Team, 3 Distributors, 3 Jio Stores
- Responsible for handling distributors ranging in scale & handling a team of Sales Officer on company payroll
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
Sales Officer
Parle Products PVT. LTD.
01.2017 - 06.2017
- Responsible for sales and distribution of Parle Products Pvt Ltd in the territory through a team of 600+ Retailers, 6 DSO Team & 6 Distributors
- Achieve primary and secondary sales ensuring effective distribution of company products reach out to the new set of customer through expansion into new geographies and new market segment
- Optimization of company scheme in market place and Identify issue and take action to deal with them
- Enhanced customer satisfaction with timely follow-ups and personalized service.
Market Development Executive
Mjengo Limited
03.2014 - 02.2016
- Developed strong relationships with customers, resulting in increased customer loyalty and repeat business.
- Navigated complex deals through negotiation skills, ultimately securing favorable terms for both parties involved.
- Successfully launched new products into competitive markets by creating compelling go-to-market strategies.
- Built relationships with customers and community to promote long term business growth.
Marketing Executive
Hindustan Field Service PVT. LTD.
07.2011 - 02.2014
- Responsible for Rural Valsad sales and distribution of Hindustan Unilever Ltd in the territory through a team of 35 Sub Distributors & 2 Distributors
- Managing availability of all brands of Wheel, Lux, Fair & Lovely, Ketchup & Biscuits, Rice, Confectionery & Recharge, Sim, Phone & Men's/Women's Outerwear (T-shirt, Track, Shorts, Capri) Product ETC
- Offer Planning for the months and promoting new idea's to the business
- Coordinate activities like sampling, Visibility expansion, claim submission
- Monitor competition activities and planning of offers & schemes, Ensure stocks availability at depots and at stockiest point
- Ensure daily reporting of Promoters & Merchandisers
- Recruiting and guiding the Merchandisers & Promoters to achieve the goals
- Ensure on expansion of working capabilities of each team members as per norms
- Pre planning of Stock Management through POB (Primary order booking)
Education
M.B.A - Business Administration
Vinayaka Mission University
Tamilnadu - Salem 08.2012 - 09.2013
B.B.A - Sales And Marketing Education
M.J. College Of Commerce
BhavnagarSkills
Well versed with MS-Office (Word, PowerPoint, Excel, (V Lookup, Pivot Table, etc) & Internet Applications
Strategic Planning
Sales Leadership
New Account Development
Forecasting and Reporting
Channel Partnerships
Decision-Making
Analytical Thinking
Follow through ability
Maritalstatus
Married
Professionalqualification
AC Nielsen - Sales Trainee-IA 1
Personal Information
- Father's Name: Mr. Ashvin Bhatt
- Date of Birth: 03/04/88
Hobbiesinterests
Travelling
Languages
Gujarati
Native language
Gujarati
Proficient
C2
Hindi
Proficient
C2
English
Proficient
C2
Timeline
Area Development Co-Ordinator
Varun Beverages Zambia Ltd
11.2023 - Current
Assistant Manager
Reliance SMSL Ltd.
07.2017 - 05.2019
Sales Officer
Parle Products PVT. LTD.
01.2017 - 06.2017
Market Development Executive
Mjengo Limited
03.2014 - 02.2016
M.B.A - Business Administration
Vinayaka Mission University
08.2012 - 09.2013
Marketing Executive
Hindustan Field Service PVT. LTD.
07.2011 - 02.2014
Senior Sales Officer
Page Industries Ltd. (Jockey International Inc.)
5 2019 - 10.2023
B.B.A - Sales And Marketing Education
M.J. College Of Commerce
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