Raphael Banda
Lusaka,09
Summary
Proactive Self motivated Sales and Business growth expert, with vast experience in FMCG. Excellent skills in leading, motivating, client relationships management, data analysis, business growth and deal/sales negotiation. Built vast experience in sales over the years working with Zambia Breweries, Coca-Cola, Unilever, Nestlé, Colgate, Felt, BAT and Lactalis Zambia.
Overview
9
9
years of professional experience
Work History
Field Sales Supervisor
Lactalis Zambia (Parmalat)
04.2023 - 03.2025
- Key Accounts management and maintenance.
- Business Development translating into sales and revenue growth. Grew territory by 30% in 2 years
- Cultivating brilliant professional client relationships to ensure revenue growth and customer satisfaction.
- Training, coaching, leading and motivating sales .
Sales Manager
Panafrica Distributors Limited
10.2021 - 12.2022
- Territory Business Development for Unilever, Nestle, Colgate, Nelt and British American Tobacco clients by prospecting and generating leads across Mazabuka, Monze, Choma, Namwala, Sinazongwe and Maamba.
- Supervising, leading and training Sales Representatives with the necessary information on product knowledge as per specific clients and enhancing their selling skills.
- Ensuring all KVI and NPD lines per client are listed and ordered into the depot and made available to customers across the territory area.
- Cultivating brilliant relationships with customers across channels for continued business growth.
- Championing marketing activities to enhance sales growth including Projection and forecasting.
- Grew customer database by 200% translating into a 25% sales
Field/Regional Manager
Smollan Zambia (Unilever Client)
01.2019 - 04.2021
- Managing Key Accounts Sales and Merchandising activities for Unilever in Lusaka, Southern and Western provinces.
- Implementing strategy for delivering Unilever business growth as per set objectives.
- Building and retaining excellent lasting business relationships between Unilever and customers.
- Managing and leading Field Supervisors to keep them motivated and performing at highest levels.
Field Supervisor
Smollan Zambia (Unilever)
01.2018 - 01.2018
- Delivery of territory sales growth by driving orders at store level in Key Accounts, in line with set targets.
- Supervising merchandising activities ensuring every team member delivers excellence. Managed a team of 25 merchandisers.
- Cultivating brilliant lasting professional relationships with customers to achieve business growth.
Area Manager
Smollan Zambia(Cocacola & Zambia Breweries)
01.2017 - 12.2017
- Managing Livingstone General Trade & Modern Trade sales, merchandising and marketing activities for both Cocacola Zambia and Zambian Breweries.
- Training and coaching of merchandisers to equip them with the needed skills to be top sales persons.
- Delivering sales growth by maximising visibility and availability of products across .
- Building professional relationships for lasting business growth.
BTL Manager
Smollan Zambia
01.2016 - 12.2016
- Managing overall BTL activities for Zambian Breweries and Coca-Cola Zambia
- Branding of GT outlets with posters, lights, and so forth to enhance brand visibility
- Delivering MT POs execution to enhance visibility and brand awareness.
- Training and leading promoters to deliver excellent and professional service to customers.
Education
Bachelor of Science - Business Administration
Supershine University
12-2024
Diploma - Diploma in Marketing Management
Alison Institute
12-2017
Diploma In Marketing
Zambia Institute of Marketing
Skills
- Customer/Client relationship building
- Sales and business growth
- Good leadership
- Good Data analysis skills
- Sales Target achievement
- Performance management
- Territory and channel management
Languages
English
Advanced
C1
Nyanja
Beginner
A1
Bemba
Beginner
A1
Education and Training
true
Achievements
- Awarded Merchandising Excellence Certificate whilst with Lactalis Zambia.
- Promoted from Field Supervisor to Field Manager at Smollan Zambia due to impressive performance.
- Promoted from Merchandiser to Area Manager at Smollan Zambia due to top performance.
Timeline
Field Sales Supervisor
Lactalis Zambia (Parmalat)
04.2023 - 03.2025
Sales Manager
Panafrica Distributors Limited
10.2021 - 12.2022
Field/Regional Manager
Smollan Zambia (Unilever Client)
01.2019 - 04.2021
Field Supervisor
Smollan Zambia (Unilever)
01.2018 - 01.2018
Area Manager
Smollan Zambia(Cocacola & Zambia Breweries)
01.2017 - 12.2017
BTL Manager
Smollan Zambia
01.2016 - 12.2016
Diploma - Diploma in Marketing Management
Alison Institute
Diploma In Marketing
Zambia Institute of Marketing
Bachelor of Science - Business Administration
Supershine University
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