Rassul Ibrahim Abba
Lusaka
Summary
Performance-oriented Marketing and Sales personal offering exceptional record of achievement over 9-year career in various fields and organizations. A tenacious team player with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
14
14
years of professional experience
Work History
Commercial Vehicle Sales Executive
Massbreed Zambia
09.2022 - Current
- Qualified buyers by matching requirements and interests to various Truck or Bus models then discussing finance options
- received prospective clients in showroom to answer questions about our brand and best available units based on client needs
- Developed strong rapport with customers and created positive impression of business
- Recommended complementary after-sale services to customers, with intent to increasing revenue
- Listened to customer needs and desires to identify and recommend optimal products
- Responded to customer enquiries via telephone and email
- Developed and suggested sales strategies to maximize sales and customer satisfaction.
- Negotiated purchase prices and explained sales, warranty, and optional products
- Built relationships with customers and community to establish long-term business growth
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions within my capacity
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs
- Developed sales strategy based on research of consumer buying trends and market conditions
- Developed, maintained and utilized diverse client base
- Quoted prices, credit terms and other bid specifications
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
- Researched sales opportunities and possible leads to exceed sales goals and increase profits
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Created and implemented successful sales campaigns to drive leads and increase sales
- Worked with sales team to collaboratively reach targets, consistently meeting and planning best market penetration strategies
- Negotiated prices, terms of sales and service agreements
- Served customers with knowledgeable, friendly support at every stage of purchase process
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Presented professional image consistent with company's brand values
- Utilized internal lead referral tools to solicit new business opportunities and contacts
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Contributed to event marketing, sales and brand promotion
Business Development Executive
Dale Technologies Zambia
05.2021 - 08.2022
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings.
- Resolved all vendor and account problems efficiently while exceeding sales targets.
- Owned all aspects of sales planning, development, and team and account management.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Created lists of potential customers based on regional markets and assigned sales tasks to team of 8 subordinates .
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Contributed to event marketing, sales and brand promotion.
Marketing and Business Development Executive
Out Resource Business Support
09.2020 - 03.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns.
- Developed and implemented targeted digital strategy to improve business performance.
- Analyzed sales and marketing data for improved strategies.
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
Reservation Sales Agent
Worldlink Travel And Tours
03.2020 - 08.2020
- Arranged for group hotel bookings in collaboration with sales department for weddings and special events.
- Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
- Checked in average of 25 passengers per week.
- Provided follow through on all calls with confirmations and dissemination of requested information.
- Provided customers with information about availability and pricing.
- Resolved various issues and discrepancies for customers.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services and facilities.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Informed clients of essential travel information, such as travel times, transportation connections, medical and visa requirements to facilitate quality service.
- Handled billing information over phone.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations and leading conversations to bookings.
- Prepared customer invoices, accepted payments and processed refund and cancellation requests.
- Resolved problems, improved operations and provided exceptional service.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Any other duties assigned by management
Business Development Executive
Qrent Zambia
07.2019 - 02.2020
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed and implemented targeted digital strategy to improve business performance.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed effectively in self-directed work environment, including managing day-to-day operations and decisions.
- Negotiated prices, terms of sales and service agreements.
- Contributed to team objectives in fast-paced environment.
- Prospected to increase sales lead pipeline and and converted leads into new customers.
- Quoted prices, credit terms and other bid specifications.
Admissions Counselor
Cavendish University Zambia
01.2017 - 06.2019
- Assessed student interests and skills and provided strategic information about pursuing suitable courses.
- Explained institution's fee structure, amenities, courses offered and facilities to prospective students and parents.
- Conducted academic advisement services for students on reoccurring basis to maintain educational progression.
- Facilitated academic and cognitive assessments to provide resource referrals according to individualized needs.
- Developed and implemented specific recruitment projects and completed routine reports pertaining to recruitment.
- Increased interdepartmental relationships within university to improve student success.
- Reviewed admissions applications and evaluated student credentials.
- Compiled academic reports and drafted official letters.
- Mentored students, offering advice and support on topic selection, appropriateness and academic value.
- Reviewed student files to meet deadlines for completing various graduation requirements.
- Assessed student interests and skills and provided strategic information about pursuing suitable courses
Enrollment Advisor
Texila American University
01.2015 - 12.2016
- Helped students complete applications and navigate admissions processes.
- Communicated details about available classes, materials and services.
- Created and followed call scripts and flows to maximize effectiveness.
- Finalized and processed enrollment applications.
- Maintained physical and electronic student files.
- Reached out to applicants via calls, texts, emails and social media.
- Provided policy information and maintained enforcement.
- Provided prospective or new students with information about educational and career planning, university resources and academic programs.
- Met with customers to provide information about available products and policies.
- Met or exceeded enrollment and retention goals consistently
Sales Marketing Executive
Manny's Transport And Sandworks Cc.
11.2013 - 12.2014
- Analyzed sales and marketing data for improved strategies.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Performed effectively in self-directed work environment, including managing day-to-day operations and decisions.
- Negotiated prices, terms of sales and service agreements.
- Contributed to team objectives in fast-paced environment.
- Prospected to increase sales lead pipeline and and converted leads into new customers.
- Addressed multiple industry issues and provided client support.
- Quoted prices, credit terms and other bid specifications.
- Developed, maintained and utilized diverse client base.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Maintained current knowledge of all evolving changes in transport industry
Claims Pre Acessor
Metropolitan Health Insurance
07.2012 - 10.2013
- Evaluated and settled complex insurance claims in strict timeframes.
- Worked with claims assessors and examiners to expedite processing in alignment with procedures.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Participated in team-building activities to enhance working relationships.
- Exceeded goals through effective task prioritization and great work ethic.
- Verified insurance coverage by telephone and online to guarantee proper reimbursement of benefits and estimate patients' financial responsibilities.
- Scanned, received and sent faxes to appropriate departments, including insurance claims, co-pay assistance information and patient documentation.
- Contacted insurance companies to discuss and resolve unpaid claims and incorrectly paid claims.
- Improved operations through consistent hard work and dedication
Administrative Assistant
Reliance Technology Limited
05.2011 - 06.2012
- Coordinated travel arrangements by booking airfare, hotel and ground transportation.
- Executed record filing system to improve document organization and management.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Maintained staff directory and company policy handbook for human resources department.
- Organized weekly staff meetings and logged minutes for corporate records.
- Supported logistics for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance.
- Arranged rapid office equipment repair and maintenance with vendors.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Monitored supervisor's work calendar and scheduled appointments, meetings and travel.
Administrative Assistant/Data Entry Clerk
Agrochem Technology Limited
06.2009 - 04.2011
- Coordinated travel arrangements by booking airfare, hotel and ground transportation.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Created detailed expense reports and requests for capital expenditures.
- Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes.
- Created PowerPoint presentations for business development purposes.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
- Performed research to collect and record industry data.
- Offered office-wide software support and training, troubleshooting issues and optimizing usage.
- Maintained staff directory and company policy handbook for human resources department.
- Organized weekly staff meetings and logged minutes for corporate records.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Scheduled office meetings and client appointments for staff teams.
- Arranged rapid office equipment repair and maintenance with vendors.
- Supported room reservations, agenda preparation and calendar maintenance for programs, meetings and events.
- Managed Access databases converting complex data into easy-to-interpret data.
- Handled client correspondence and tracked records to foster office efficiency.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Executed record filing system to improve document organization and management.
- Any other duties assigned by management.
Multi Skilled Cashier
Ster Kinekor Cinema
01.2009 - 05.2009
- Greeted guests, scanned tickets upon entry, answered guest questions and helped with seat location.
- Guided guests to exits and offered direct assistance in case of emergency.
- Scanned patrons' tickets, reported invalid tickets to supervisor and assisted patrons to assigned seats.
- Participated in on-going training and drills to prepare for emergency situations.
- Communicated building deficiencies, security concerns or safety issues to supervisor.
- Provided assistance to guests with special needs and helped with seat accommodations.
- Welcomed guests to theater with friendly demeanor and smile and directed to screening rooms.
- Sold admission, processed payments and issued tickets.
- Greeted customers with smile and provided friendly, knowledgeable service.
- Provided customer service by selling tickets and merchandise, answering questions and distributing programs.
- Reviewed tickets for authenticity and applicability to particular event.
- Provided information about current and future events at facility.
- Assisted patrons with seating by giving directions and lighting paths.
Education
Bachelor of Science - Development Studies
Cavendish University Zambia
Lusaka10.2023
Certificate - Public Resource Management - Human Rights Approach
PAAGZ-Southern Africa HumanRights Defender Network
Lusaka09.2021
Certificate - Digital Skills
Digital Skills Passport
Lusaka08.2021
Certificate - International Relations And Diplomacy Studies
Zambia Institute of Diplomacy Studies
Lusaka03.2018
Advanced Diploma - Computing And Information Processing
Evelyn Hone College
Lusaka12.2010
General Certificate of Education -
Mumbwa High School
Mumbwa12.2008
Skills
- Executive sales strategies
- Sales and promotions
- Sales trends
- Commercial sales practice
- Sales strategy development
- Business networking
- Business development and planning
- Cold Calling
- Lead Generation
- Prospect targeting
- Sales pipeline management
- Relationship building and rapport
- Marketing
- Critical and creative thinking
- Marketing strategy
Timeline
Commercial Vehicle Sales Executive
Massbreed Zambia
09.2022 - Current
Business Development Executive
Dale Technologies Zambia
05.2021 - 08.2022
Marketing and Business Development Executive
Out Resource Business Support
09.2020 - 03.2021
Reservation Sales Agent
Worldlink Travel And Tours
03.2020 - 08.2020
Business Development Executive
Qrent Zambia
07.2019 - 02.2020
Admissions Counselor
Cavendish University Zambia
01.2017 - 06.2019
Enrollment Advisor
Texila American University
01.2015 - 12.2016
Sales Marketing Executive
Manny's Transport And Sandworks Cc.
11.2013 - 12.2014
Claims Pre Acessor
Metropolitan Health Insurance
07.2012 - 10.2013
Administrative Assistant
Reliance Technology Limited
05.2011 - 06.2012
Administrative Assistant/Data Entry Clerk
Agrochem Technology Limited
06.2009 - 04.2011
Multi Skilled Cashier
Ster Kinekor Cinema
01.2009 - 05.2009
Bachelor of Science - Development Studies
Cavendish University Zambia
Certificate - Public Resource Management - Human Rights Approach
PAAGZ-Southern Africa HumanRights Defender Network
Certificate - Digital Skills
Digital Skills Passport
Certificate - International Relations And Diplomacy Studies
Zambia Institute of Diplomacy Studies
Advanced Diploma - Computing And Information Processing
Evelyn Hone College
General Certificate of Education -
Mumbwa High School
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