Summary
Overview
Work History
Education
Skills
Websites
Extracurricular Activities
References
Key Skills And Achievements
Accomplishments
Timeline
Generic

Ronald Mwape

Lusaka

Summary

Chevening Scholar with over 20 years of marketing experience in brand management, strategic planning, and corporate communications across financial services, telecommunications, and media sectors. Proven track record in driving revenue growth and expanding market presence in international markets, including Zambia and the UK. Full member of the Zambia Institute of Marketing and the Chartered Institute of Marketing, demonstrating commitment to professional excellence.

Overview

24
24
years of professional experience

Work History

Co-Founder & CEO

Social Green Network
01.2024 - Current

Founded and currently lead Social Green Network, connecting eco-entrepreneurs to address social and environmental challenges.

Spearheaded organizational development and operations since inception in 2019.

Developed and implemented strategic plans to achieve growth and impact objectives.

Oversaw fundraising, partnership development, program implementation, and staff management.

Cultivated an online network linking eco-entrepreneurs, NGOs, and socially conscious individuals.

Secured grants and partnerships to enhance organizational capacity and effectiveness.

Increased visibility of Social Green Network through participation in sustainability conferences.

Head of Business Development

Entrepreneurs Financial Centre - EFC
01.2023 - 01.2024

Cultivated new opportunities by driving EFC’s business development strategies.

Expanded brand presence through strategic partnership management and revenue growth initiatives.

Proposed actionable strategies to evaluate and enhance business goals.

  • Delivered market research insights to direct marketing efforts based on emerging trends.
  • Presented marketing and business opportunities to EFC Executive Committee for informed decision-making.

Marketing Manager

Zambia Daily Mail Limited
01.2021 - 01.2023

Developed marketing strategies using targeted sales and promotional activities to increase engagement.

Enhanced brand presence by managing social media platforms, including Facebook and Twitter.

Facilitated website upgrades, improving user experience and functionality.

  • Conducted customer surveys and brand audits to identify touchpoints for increased visibility.

Head of Corporate Services

United Bank for Africa - UBA
01.2019 - 01.2021

Oversaw timely and quality support for UBA bank operations through efficient resource allocation.

Managed Contracting and Procurement processes across all business units to optimize budget utilization.

  • Directed UBA Zambia branch expansion project, ensuring adherence to timelines and quality standards.

Head of Brand Management

United Bank for Africa - UBA
01.2018 - 01.2019

Formulated corporate brand policies and strategies to enhance brand identity.

Monitored media rigorously to protect integrity of UBA brand.

Implemented marketing strategies to elevate brand presence across branches and vehicles.

  • Established prominent outdoor advertising sites at airports for maximum visibility.

Part-Time Car Park Steward

Manchester United FC
01.2016 - 01.2017
  • Managed crowd and traffic control in car parks utilizing closed loop communication systems and emergency call solutions.

Business Development Manager

Entrepreneurs Financial Centre - EFC
01.2015 - 01.2016
  • Advised senior management on approaches for expanding business through targeted sales and marketing efforts.

Internal Communications Manager

Lafarge Zambia
01.2014 - 12.2014
  • Oversaw preparation of tailored communication messages for key stakeholders and execution of company communications policy.

Brand Manager

Zanaco Bank PLC
01.2011 - 01.2014
  • Identified, developed, and executed effective brand strategies to enhance business growth and ensure brand consistency across all customer touch points.

Marketing Executive

Barclays Bank Zambia PLC
01.2008 - 01.2011
  • Delivered comprehensive marketing support to Commercial, Retail, and SME segments of Barclays Bank Zambia.

Sales & Customer Care Executive

Celtel Zambia
01.2002 - 01.2007

Managed customer interactions to uphold consistent service standards and ensure satisfaction.

Identified and addressed customer needs while efficiently managing all contacts.

  • Recorded and resolved inquiries to enhance overall customer experience.

Education

MSc - Social Business and Sustainable Marketing

University of Salford
UK
01.2017

Diploma - Strategic Business Management

Swedish Institute for Public Administration
01.2016

Professional Diploma - Banking

Zambia Institute of Banking and Financial Services
Zambia
01.2015

Diploma - Risk Management in Banking and Finance

KPMG Sweden
Sweden
01.2010

Postgraduate Diploma -

Chartered Institute of Marketing
UK
01.2010

Diploma - Marketing

Chartered Institute of Marketing
UK
01.2008

Bachelor’s Degree - Business Administration

Copperbelt University
Zambia
01.2002

Skills

  • Business development and corporate communications
  • Strategic management and brand development
  • Digital marketing and advertising
  • Customer relationship management
  • Project management and problem solving
  • Negotiation and networking skills
  • Visionary leadership and team building
  • Product development and goal setting
  • Community outreach and resource utilization
  • Time management and organizational development

Extracurricular Activities

Founder, Social Green Network Vice Treasurer, Zambia Institute of Marketing Treasurer, Chevening Alumni Association of Zambia Treasurer, Copper Button Toastmasters Club

References

  • Dr. Jerome Kawesha, President, Zambia Chamber of Commerce and Industry, +260 977 770069, directim@africamail.com
  • Mr. Eric Ngondo, Head Marketing & Corporate Communications, Stanbic Bank, +260 977 825227, ngondoe@stanbic.com
  • Dr. Alisala Mulambya, Senior Lecturer, Copperbelt University, +260 977 800078, alisalamulambya4@gmail.com

Key Skills And Achievements

  • Drove business growth: acquired over 600 new clients and grew target portfolio to K50 million at EFC through end-to-end social media campaign management, revitalized MOUs, and secured new strategic partnerships (e.g., Lusaka Chamber of Commerce) to consistently meet growth targets
  • Led major rebranding and brand strategy: successfully implemented large-scale, nationwide rebranding projects for multiple banks (Zanaco, Barclays, UBA), including managing a K2 million ATM rebranding project, and launching new product campaigns (UBA Premier Mastercard)
  • Developed and executed successful marketing campaigns, increased EFC fixed deposit sign-ups by 20% by creating and partnering on the Hot FM Driver's Challenge campaign, and won Best Radio Advertisement of the Year (2010 Euromoney Award) for Barclays
  • Enhanced corporate communication and engagement: revamped internal communications at Lafarge Zambia by launching new newsletters (T-One Project), employee magazines (Tukule), and redesigning the corporate intranet, improving information access and culture
  • Managed large-scale operations and projects: oversaw UBA branch expansion across more than five locations and head office renovation. As head of corporate services, I managed facilities, procurement, logistics, expatriate services, and nationwide vendor contracts, ensuring operational efficiency

Accomplishments

Emerging Marketer of the Year, 2008, by the Zambia Institute of Marketing.

Timeline

Co-Founder & CEO

Social Green Network
01.2024 - Current

Head of Business Development

Entrepreneurs Financial Centre - EFC
01.2023 - 01.2024

Marketing Manager

Zambia Daily Mail Limited
01.2021 - 01.2023

Head of Corporate Services

United Bank for Africa - UBA
01.2019 - 01.2021

Head of Brand Management

United Bank for Africa - UBA
01.2018 - 01.2019

Part-Time Car Park Steward

Manchester United FC
01.2016 - 01.2017

Business Development Manager

Entrepreneurs Financial Centre - EFC
01.2015 - 01.2016

Internal Communications Manager

Lafarge Zambia
01.2014 - 12.2014

Brand Manager

Zanaco Bank PLC
01.2011 - 01.2014

Marketing Executive

Barclays Bank Zambia PLC
01.2008 - 01.2011

Sales & Customer Care Executive

Celtel Zambia
01.2002 - 01.2007

MSc - Social Business and Sustainable Marketing

University of Salford

Diploma - Strategic Business Management

Swedish Institute for Public Administration

Professional Diploma - Banking

Zambia Institute of Banking and Financial Services

Diploma - Risk Management in Banking and Finance

KPMG Sweden

Postgraduate Diploma -

Chartered Institute of Marketing

Diploma - Marketing

Chartered Institute of Marketing

Bachelor’s Degree - Business Administration

Copperbelt University
Ronald Mwape