Sarah Sangandu
LUSAKA
Summary
Strategic Marketing & Advocacy Professional with 10+ years’ experience driving institutional growth, visibility, and stakeholder engagement across education, corporate, and entrepreneurial sectors. Successfully led enrollment transformation at Manica University, attracting students from Zambia, Namibia, Malawi, Ghana, Nigeria, DR Congo, Botswana, Zimbabwe, and Liberia, while fostering international partnerships and cross-cultural communication. Known for adaptability, critical thinking, and collaborative leadership, with a proven ability to deliver results and position organizations for long-term impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Head Marketing & Advocacy
Manica University
01.2024 - Current
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Proven ability to learn quickly and adapt to new technology and software applications.
- Maintained courteous and effective working relationships across diverse teams.
- Excelled in fast-paced environments, consistently meeting tight deadlines.
- Skilled in both independent work and collaborative team efforts.
- Self-motivated with a strong sense of personal responsibility.
- Adapted rapidly to new situations, contributing to overall team success.
Marketing & International Relations Manager
Eden University
01.2020 - 09.2023
- Developed international partnerships to enhance global academic collaborations.
- Managed cross-cultural communication initiatives to improve student engagement and recruitment.
- Conducted research on global trends affecting higher education policies and practices.
- Managed budgets for multiple international projects, allocating resources effectively to maximize return on investment.
- Implemented innovative solutions to overcome challenges in international markets, such as language barriers or cultural differences.
- Streamlined international operations, optimizing internal processes and procedures for increased efficiency.
- Strengthened international partnerships by initiating and maintaining positive relationships with key stakeholders.
Senior Sales Executive
Tyerking
02.2018 - 12.2019
- Led strategic sales initiatives, driving revenue growth through targeted client engagement and relationship management.
- Developed and implemented effective sales strategies, enhancing market penetration and customer acquisition efforts.
- Mentored junior sales team members, fostering skills development and improving overall team performance.
- Analyzed market trends to identify opportunities for new product offerings, ensuring alignment with customer needs.
- Collaborated with cross-functional teams to streamline processes, resulting in improved operational efficiency and customer satisfaction.
- Conducted regular training sessions on product knowledge and sales techniques, elevating team expertise and effectiveness.
- Managed key accounts by building strong relationships, leading to increased loyalty and repeat business opportunities.
Education
MBA - Marketing Management
University of Africa
Lusaka 03.2025
Bachelor of Science - Marketing
University of Africa
Lusaka 11.2022
Diploma of Higher Education - Sales & Marketing
City College
Lusaka 10.2016
Associate of Arts - Business Development
Westdell College
Lusaka 11.2014
Skills
- Teamwork and collaboration
- Customer service
- Attention to detail
- Flexible and adaptable
- Dependable and responsible
- Critical thinking
- Computer skills
- Organizational skills
Affiliations
Zambia Institute of Marketing
Certification
Psychosocial counseling
Business Development
Languages
English
Advanced (C1)
Bemba
Bilingual or Proficient (C2)
Nyanja
Advanced (C1)
Timeline
Head Marketing & Advocacy
Manica University
01.2024 - Current
Marketing & International Relations Manager
Eden University
01.2020 - 09.2023
Senior Sales Executive
Tyerking
02.2018 - 12.2019
MBA - Marketing Management
University of Africa
Bachelor of Science - Marketing
University of Africa
Diploma of Higher Education - Sales & Marketing
City College
Associate of Arts - Business Development
Westdell College
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