Semba Aaron Mwewa
Lusaka - Kamwala South
Summary
A well networked and highly successful Sales Person with extensive Underwriting, Marketing, Business Planning, Account Mining, Relationship Management and Business Development experience. Able to work to set schedules and deadlines. Boasting a strong background of supporting staff & senior management, as well as possessing an excellent commercial approach to solving problems and developing the business. Having the commercial and visual awareness to drive sales, manage profit and loss and ultimately increase business profitability. I am seeking a position within an ambitious & exciting company where I can utilize my managerial experience and be challenged to push myself further.
Overview
21
21
years of professional experience
Work History
Underwriting & Business Development Manager
Savenda General Insurance
01.2022 - Current
- Effective10th January2022, I begun work at Savenda General Insurance as Underwriting & Business Development Manager where I report directly to the Managing Director/CEO of Savenda General Insurance and the Chief Commercial Officer
- I am solely responsible for All Marketing and Sales Activities under Savenda General Insurance
- I also take care of all the Agency and Brokered Business at Savenda General Insurance
- PRINCIPAL ACCOUNTABILITIES
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
- Promote the company’s products/services addressing or predicting clients’ objectives
- Prepare sales contracts ensuring adherence to law-established rules and guidelines
- Keep records of sales, revenue, invoices etc
- Provide trustworthy feedback and after-sales support
- Build long-term relationships with new and existing customers under the Agency and Brokered Business model
- Develop entry level staff into valuable salespeople
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Chief Executive Officer
Innovate Life Assurance Limited
01.2020 - 10.2021
- I was responsible for providing the overall leadership for the business and serves as the principal for the overall strategy, business development and provide direction on all the aspects of the business in order to grow the business and realize the strategic objectives of the company
- I was responsible for the performance of the business, its short term, medium term and long term strategies and ensure the continued growth and profitability
- I was responsible all the aspects of interface with the Stake holders and Clients to the business
- I.e
- Engaging and managing the internal key stakeholders of the Business who are the Share Holders and the Board
- I was also responsible for building external relationships with key stakeholders of the Business who are the Regulator (PIA), the Reinsurers, the Actuaries, the Brokers, and other relevant organs such as; Insurers Association of Zambia (IAZ), Insurers Brokers Association of Zambia (IBAZ) and the Insurance Institute of Zambia (IIZ)
- I was responsible for ensuring that the company is compliant with all the statutory, Tax and Regulatory laws and requirements in the country
- I was responsible for the operational efficiency of the company, over all efficient process management, creating an organisational culture that maximizes productivity and the optimal utilization of the company resources
- I was responsible for the People Management; i.e
- Build and develop the Business Development team, the Underwriting and Operations team and the Finance team
- Identifying talent and manage the teams according to the agreed KPI's, grow their technical skills and provide immediate guidance for their departmental goals and objectives
- I was responsible for coming up with strategic programs in order to drive the Business as per the strategy and budgets and rally staff to realise the same goals in order to grow the company balance sheet
- I was responsible for all the staff through their Heads of Departments, set their departmental targets and goals for them to contribute to the company efficiency and profitability
- I was responsible for all the company resources and assets, serves as a key brand representative for the company and promote the corporate brand values and identity of the company in the market
- I was the official representative of the company on all its official engagements
Enterprise Account Manager
Africonnect Zambia Limited
08.2019 - 12.2019
- Effective06th August2019, I started my new role at Africonnect Zambia Limited as Enterprise Account Manager
- This role required me to report directly to the Executive Head- Sales
- My major role in this position was Business Development as regards to Internet Service Provision and Connectivity Solutions
Chief Commercial Officer
Innovate General Insurance Limited
10.2017 - 07.2019
- Effective1st October2017, I was given the role of Chief Commercial Officer
- This role requires me to report directly to the Chief Executive Officer
- With this role, I was responsible for the commercial strategy and development of the organization
- It involved activities relating to marketing, sales, service offering and customer service to drive business growth and client acquisition
- My role combined technical knowledge of the business model and organization with strong marketing and business development skills
- I took ownership of the customer and the customer interface with service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives
Regional Manager- Southern Region
Innovate General Insurance Limited
08.2016 - 09.2017
- Effective1st August2016, I was given the role of Regional Manager- Southern Region (Heading and managing all the business in the region) where I was reporting directly to the Chief Executive Officer and Chief Operations Officer
- Here I was responsible for Branch Managers, Branch Administrators, Underwriters, Business Executives, Independent Agents and Sales Agents
- PRINCIPAL ACCOUNTABILITIES
- Design or contribute to marketing programs
- Develop training for new staff Set long and short term sales strategies for an assigned town/Branch
- Oversee the sales activities of the organization’s products/services in a particular town/Branch
- Source for dealers and distributors
- Participate in the interview and recruit process of employees
- Review objectives of all external sales personnel
- Guide employees to ensure effectiveness of cross selling activities
- Design cross selling campaigns and programs
- Establish and maintain channels between resellers and product developers
- Serve as a coach to team staff and other employees in the company
- Manage and direct sales force for the achievement of sales goals within assigned town/Branch of the region
- Design sales programs for assigned team members
- Develop and review both short and long term sales strategies
- Evaluate appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region
- Make recommendations on product enhancements for improved sales potential
- Design or contribute to marketing programs
- Ensure district sales volume is on point
Regional Manager- Copperbelt
Innovate General Insurance Limited
04.2016 - 07.2016
- Effective1st April2016, I begun work at Innovate General Insurance as a Regional Manager- Copperbelt (Heading and Managing all the business in the region) were I was reporting directly to the Chief Executive Officer and Chief Operations Officer
- Here I was responsible for Branch Managers, Branch Administrators, Underwriters, Business Executives, Independent Agents and Sales Agents in the Copperbelt region
- PRINCIPAL ACCOUNTABILITIES
- Design or contribute to marketing programs
- Develop training for new staff Set long and short term sales strategies for an assigned town/Branch
- Oversee the sales activities of the organization’s products/services in a particular town/Branch
- Source for dealers and distributors
- Participate in the interview and recruit process of employees
- Review objectives of all external sales personnel
- Guide employees to ensure effectiveness of cross selling activities
- Design cross selling campaigns and programs
- Establish and maintain channels between resellers and product developers
- Serve as a coach to team staff and other employees in the company
Business Development Manager
Focus General Insurance
07.2013 - 03.2016
- Effective1st July2013, I begun work at Focus General Insurance as a Business Development Manager (Heading and Managing the Central Park Branch Office) were I was reporting directly to the Managing Director and The General Manager
- Here I was responsible for Business Executives, Sales Officer/ Underwriters and a Branch Administrator in the Branch
- PRINCIPAL ACCOUNTABILITIES
- Had to ensure that New Business was brought into the Branch in order to grow the business by creating a niche market by working with MSME's
- Develop a coherent and multifaceted business development strategy that is able to deliver corporate objectives for underwritten premium value and market penetration
- Price the launching of new and re-branded products as well as the communication of such products
- Maintains sales records and prepares sales reports for the sales executives, Sales Officer and the Branch Administrator
- Maintaining all the Branch Operations and ensuring that all activities are running in line with the set targets for the Branch
- Develop and Manage close relationships with suppliers, intermediaries, decision makers and direct clients
- Alert clients to new or improved products/services
- Conduct on-going Market Analysis on Products, quality of service and competitor analysis and assist the technical team to strategize accordingly
Key Account Manager
Airtel Networks Zambia Limited
03.2012 - 06.2013
- Effective1st March2012, I begun work at Airtel as a Key Account Manager were I was reporting directly to the Head of Enterprise and the Enterprise Director
- PRINCIPAL ACCOUNTABILITIES
- Update customer data
- Contact and visit prospective customers to determine needs
- Maintain sales records and prepare sales reports as required
- Ensure80% minimum Airtel product penetration with companies
- Ensure regular visits to the customer including arranging for senior management interaction and courtesy calls
- Alert clients to new or improved products/services
- Management of sub market share within corporates through corporate mining
- Ensure no churn of large accounts
- Increase revenue by managing Usage and Retention activities with the large Corporates / organizations
- To effectively manage very large business accounts
- Revenue growth of existing and new clients
- Perform sales activities to new and current customers to achieve or exceed assigned revenue objectives
- Performs sales activities for an assigned segment or product/service line to maximize sales revenues
- Performs sales presentations; ensures resources are available for effective demos
- Manage the overall channel debt portfolio as per acceptable debt ratios
Branch Manager
Diamond General Insurance Limited
04.2011 - 02.2012
- Starting from the1st of April2011, I was promoted to the post of Branch Manager
- I was reporting to the company Chief Operating Officer
- PRINCIPAL ACCOUNTABILITIES
- Manage and Grow the Micro Insurance platform for Diamond
- Developing, implementing and maintaining a business plan for the branch
- Focusing on achieving customer acquisition, retention and cross sales
- Managing the daily activities of the branch
- Enforcing the companies policies, principles, and procedures
- Inspiring and motivating staff
- Identifying then addressing team training and development needs
- Coaching and developing staff to do more and better
- Providing excellent service to customers
- Interpreting, analyzing and producing sales & financial data
- Enhancing awareness of the company branch and brand
- Identifying and Implementing Business Development Strategies
- Management of Credit Risk
- Preparing Monthly reports in terms of strategies to grow the business, debt collection and premium invoiced for the month
- Building strategic alliances with key players in the business market
Assistant Business Development Officer
Diamond General Insurance Limited
09.2009 - 03.2011
- Starting from the1st of September2009, I was promoted to the post of an Assistant Business Development Officer for the Company
- I reported to the Business Development Manager and the Strategic Business Unit One Head
- PRINCIPAL ACCOUNTABILITIES
- Manage and administer the Agents for Diamond General
- Market the Diamond Brand and ensure that sales are up to date
- Maintain contact with brokers
- Prospect for new clients
- Manage the debt collection of the agents
Assistant Underwriter
Cavmont Capital Insurance Corporation Limited
09.2008 - 08.2009
- Starting from the1st of September2008, I was promoted to the post of an Assistant Underwriter for Strategic Business Unit (SBU1)
- PRINCIPAL ACCOUNTABILITIES
- Issue and follow up quotations
- Issue policies and endorsements
- Prepare cover notes
- Maintain contact with brokers
- Prospect for new clients
- Remit COMESA premiums
- Attend to clients’ queries
- Inviting renewals and follow up
Graduate Trainee
Cavmont Capital Insurance Corporation Limited
11.2007 - 08.2008
- I continued my career as a Graduate Trainee working in the Operations Department (here I was exposed to Underwriting, Claims and Marketing)
- PRINCIPAL ACCOUNTABILITIES
- Accepting and Processing New Business from Clients
- Issuing Policy Endorsements
- Renewal Generations
- Quotation Handling
- Weekly report preparation
- Cancellation and reversal of Premium
- Client/Broker visits
- Cover confirmation
- Holding cover for clients
- Process claims and negotiate claim settlement
- Process claim recoveries
- Payment processing of claims
- Claims reversing
- Marketing Visits
- And any other duties assigned or delegated by superiors
The University of Zambia
12.2007 - 12.2007
- Analyzed the Poverty Reduction paper in line with its impact on the Health Sector- with a case study of the Malaria Roll Back Programme
- This was done in partial fulfillment of the Bachelors of Arts Degree in Public Administration
- PRINCIPAL ACCOUNTABILITIES
- Brought out the policy’s impact on the health sector, specifically in line with the malaria programme
- Brought out the policy’s main strengths and weaknesses and also made recommendations to the necessary Government officials so that they improve on how they handle issues related to poverty
Graduate Trainee
Nicoczdiamond- Zimbabwe
09.2007 - 11.2007
- Started my career as a Graduate Trainee working in the Operations Department (here I was exposed to Underwriting, Claims and Marketing)
- Worked in the Direct Office (SBU1) and also in Claims Department in SBU2
- PRINCIPAL ACCOUNTABILITIES
- Issuing License Disks
- Issuing of Policy Endorsements
- Giving Advice to walk in clients on various policies that were being offered
- Register Claims
- Open files for new business and new claims
- Learning how to work with the Insurance software called Premia
The University of Zambia
02.2004 - 02.2004
- Conducted a research on the topic: The Stigmatization of students from the School of Education by those from the schools of Natural Sciences and Humanities
- PRINCIPAL ACCOUNTABILITIES
- Research Proposal Writing
- Questionnaire preparation and Administering
Education
Certificate - Insurance Risk Surveying
ZIBCT
Certificate - Advanced Reinsurance
ZEP-RE
Certificate - Customer Care Service Training
Southern African Business Inst.
Certificate - Micro insurance (Unleashing Microinsurance Business)
Finmark Trust/ILO
Certificate - Team Building
Mubita C. Nawa Mgt Const.
Certificate - Market Research for Microinsurance
Finmark/ILO
Certificate - International3-D Managerial Effectiveness (Hosted by AMSCO)
REDDING-Mgt & Organizational Development
Bachelor of Arts Degree - Public Administration
University of Zambia
01.2007
Grade12 GCE Full certificate - undefined
St. Raphael’s High School
01.2000
Grade9 JSSLE certificate - undefined
St. Raphael’s High School
01.1997
Grade7 Primary Education certificate - undefined
Nalituwe Basic School
01.1995
Skills
- Proven management and leadership capability
- Planning and analytical skills
- Innovative ,strategic thinker and self starter
- Risk management skills
- Effective Marketing and Sales Skills
- Excellent communication and information management skills
- Excellent Key Account and Portfolio Management
- Business development
Accomplishments
- Brought out the policy’s impact on the health sector, specifically in line with the malaria programme
- Brought out the policy’s main strengths and weaknesses and also made recommendations to the necessary Government officials so that they improve on how they handle issues related to poverty
- February 2004 The University of Zambia
- Conducted a research on the topic: The Stigmatization of students from the School of
References
REFEREES
Mr. Andrew Nkolola
Cell: +260 764 862 855
Mr. Bertram S. Mwiimbwa
Senior Relationship Manager- ZICB
Kitwe
Email:
bertram.mwiimbwa@gmail.com
Cell: +260 977/0955-847471
Mr. Muyunda Muyinda
Cell: +260 978 980 007
Affiliations
2004-2007: Member of University of Zambia Public Administration Studies Association
(UNZAPASA) were I held the post of Deputy Secretary General in 2007.
2003-2007: Member for Chi-alpha Christian fellowship at University of Zambia were I held
the posts of Cell Leader, Chi-Missions Director and Prayer Secretary.
2008: Member of CII, London
2013: to Date Member of the Insurance Association of Zambia
Languages
English
Bilingual or Proficient (C2)
Timeline
Underwriting & Business Development Manager
Savenda General Insurance
01.2022 - Current
Chief Executive Officer
Innovate Life Assurance Limited
01.2020 - 10.2021
Enterprise Account Manager
Africonnect Zambia Limited
08.2019 - 12.2019
Chief Commercial Officer
Innovate General Insurance Limited
10.2017 - 07.2019
Regional Manager- Southern Region
Innovate General Insurance Limited
08.2016 - 09.2017
Regional Manager- Copperbelt
Innovate General Insurance Limited
04.2016 - 07.2016
Business Development Manager
Focus General Insurance
07.2013 - 03.2016
Key Account Manager
Airtel Networks Zambia Limited
03.2012 - 06.2013
Branch Manager
Diamond General Insurance Limited
04.2011 - 02.2012
Assistant Business Development Officer
Diamond General Insurance Limited
09.2009 - 03.2011
Assistant Underwriter
Cavmont Capital Insurance Corporation Limited
09.2008 - 08.2009
The University of Zambia
12.2007 - 12.2007
Graduate Trainee
Cavmont Capital Insurance Corporation Limited
11.2007 - 08.2008
Graduate Trainee
Nicoczdiamond- Zimbabwe
09.2007 - 11.2007
The University of Zambia
02.2004 - 02.2004
Certificate - Insurance Risk Surveying
ZIBCT
Certificate - Advanced Reinsurance
ZEP-RE
Certificate - Customer Care Service Training
Southern African Business Inst.
Certificate - Micro insurance (Unleashing Microinsurance Business)
Finmark Trust/ILO
Certificate - Team Building
Mubita C. Nawa Mgt Const.
Certificate - Market Research for Microinsurance
Finmark/ILO
Certificate - International3-D Managerial Effectiveness (Hosted by AMSCO)
REDDING-Mgt & Organizational Development
Bachelor of Arts Degree - Public Administration
University of Zambia
Grade12 GCE Full certificate - undefined
St. Raphael’s High School
Grade9 JSSLE certificate - undefined
St. Raphael’s High School
Grade7 Primary Education certificate - undefined
Nalituwe Basic School