Stokely Matwi
Lusaka
Summary
Accomplished business leader with 23 years of senior management experience across various industries, serving B2C and B2B customers. Proven in driving revenue growth, enhancing market presence, and fostering strategic relationships. Expert in leading high-performing teams, executing innovative marketing campaigns, and implementing effective sales strategies. Skilled in data-driven operational optimization, consistently achieving company objectives. Committed to delivering exceptional results and sustainable growth.
Overview
24
24
years of professional experience
Work History
Business Consultant
Free Lance
08.2022 - Current
- Created customized strategic plans for clients, aiding in informed decision-making.
- Enhanced job performance by coaching employees on best practices.
- Developed operational plans with budgeting, forecasting, and resource allocation.
- Utilised surveys to analyse customer satisfaction and identify potential improvements.
- Identified business growth opportunities via new products or services.
- Conducted workshops with stakeholders to address organizations' challenges.
- Drafted reports summarizing consulting engagement analysis findings.
- Provided paid support to aid Consultants on their assignments.
Business Development Manager
Bulrush Investments Limited
Lusaka
01.2017 - 07.2022
- Developed strategies for successful bidding on commercial projects.
- Identified areas of improvement in existing processes and procedures.
- Improved efficiency and managed costs through reduced overtime hours.
- Facilitated contract job acquisition by spearheading increased tender participation.
- Delivered exceptional sales staff performance through effective mentoring & in-trade coaching of the sales team.
- Enhanced overall team productivity and revenue generation by implementing employee incentive-based sales competitions.
- Proactively investigated emerging avenues for business development, resulting in the growth of the company's customer base.
- Gathered and evaluated monthly sales information to create reports that contributed to strategic business development planning.
Zonal Business Manager
Airtel Networks Zambia PLC
Lusaka
01.2011 - 12.2016
- Decommissioned loss-making transmission towers by reallocating their capacity to high-utilisation sites, leading to savings on OPEX.
- I have achieved 20% per annum revenue growth by optimizing base transmission station resources.
- Generated 85% average improvement on key matrices through successful brand refreshing efforts.
- Drove growth in subscriber base and improved loyalty through strong retailer management strategies.
- Led the internal development of successful sales and account management personnel for overall company growth.
- New distributors and retail outlets were employed due to increased consumer demand.
National Sales and Marketing Manager
Gateway Broadcasting Services
Lusaka
02.2008 - 12.2010
- Crafted effective sales and marketing strategies that positioned GTV as a strong contender, resulting in substantial growth across consumer and enterprise segments.
- Attained exceptional performance by successfully gaining 14,000 paying subscribers in only 18 months, surpassing expectations in all operating countries.
- Implemented robust nationwide third-party distribution infrastructure for efficient market penetration.
- Enhanced brand visibility and reputation via targeted marketing campaigns, public relations efforts, and strategic partnerships resulting in consistent brand messaging across all channels
- Boosted employee motivation and provided mentorship for enhanced knowledge, skill development, and career progression within the company.
Sales Manager
Coca Cola Bottling Company | Lusaka
Lusaka
01.2005 - 12.2007
- Partnered with the finance team to develop and implement bank guarantee-focused sales initiatives, delivering a considerable 30% boost to distribution channel sales.
- Enhanced customer interest by introducing exciting new drink varieties, leading to a significant rise in Intention To Purchase.
- Achieved 85% Intention To Recommend by conducting regular business reviews and enhancing Retailer engagement.
- Consistently met the 99% inventory requirement across all stock-keeping units.
- Achieved a solid track record of 35% average annualised ROI through successful management and optimisation of deployed distribution infrastructure.
- Involved in developing the annual business plan through sales forecasting and capital budgeting.
Sales & Project Co-ordinator
MultiChoice
Lusaka
01.2000 - 12.2004
- Efficiently facilitated transition for the majority of subscribers from analogue to digital services.
- Demonstrated effective leadership in overseeing all aspects of the 2003 Big Brother Africa competition.
- Achieved successful management of the 2004 MNet Pop Idol talent show's pre and post-event.
- Boosted product awareness by deploying mobile TV displays showcasing live sports shows.
- Implemented bi-annual focus group sessions to enhance customer understanding and reduce churn.
- Optimized media usage through the implementation of data tracking systems, resulting in an improved company image.
- Implemented successful crisis communication methods along with emergency response strategies to address customer protest regarding the removal of SABC channels.
- Established and sustained valuable alliances with prominent members of the media industry through the execution of quarterly media breakfast meetings.
Education
Higher National Diploma - Sales Management & Marketing
Institute of Commercial Management
HampshireManagement Development Programme in Business Economics - Business Value Chains
Indian Institute of Management
AhmedabadNVQ Level 3 - Mediation
Chartered Institue of Arbitrators
LondonBachelor of Arts - Business Management
Edinburgh Napier University
EdinburghSkills
- Budget Management
- Business Development
- Contract Negotiation
- Relationship Management
- Data-Driven Decision Making
- Team Leadership
Affiliations
- Member Zambia Institute of Marketing
- Associate Member of the Chartered Institute of Arbitration (CIArb) Member
Accomplishments
- Top Airtel Money sales performer in 2014, launched winning sales tactics in my market.
- 2008 awarded for leading in subscriber acquisition across operating companies.
- At Coca-Cola, I was honoured for crafting a last-mile distribution tactic at the wholesaler level into retailers leading to an 8% sales growth.
- At Coca-Cola, I worked with Credit control to introduce bank guarantee-based sales in the wholesale channel leading to a 30% sales increase.
- I led the resolution of a service shutdown issue through critical consumer engagement at MultiChoice mitigating subscriber & revenue loss.
References
Mr Francis Simfukwe
Sales & Distribution Director
Airtel Networks PLC
+260978981329
Mr Katongo Mupunda
Head Retail Lending
ABSA Bank Zambia PLC
+260978980909
Mr Panji Banda
Commercial Director
Coca Cola
+260966780259
Timeline
Business Consultant
Free Lance
08.2022 - Current
Business Development Manager
Bulrush Investments Limited
01.2017 - 07.2022
Zonal Business Manager
Airtel Networks Zambia PLC
01.2011 - 12.2016
National Sales and Marketing Manager
Gateway Broadcasting Services
02.2008 - 12.2010
Sales Manager
Coca Cola Bottling Company | Lusaka
01.2005 - 12.2007
Sales & Project Co-ordinator
MultiChoice
01.2000 - 12.2004
Higher National Diploma - Sales Management & Marketing
Institute of Commercial Management
Management Development Programme in Business Economics - Business Value Chains
Indian Institute of Management
NVQ Level 3 - Mediation
Chartered Institue of Arbitrators
Bachelor of Arts - Business Management
Edinburgh Napier University
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