Work Preference
Summary
Overview
Work History
Education
Skills
Qualifications
Personal Information
Hobbies and Interests
Work Availability
Certification
Accomplishments
Software
Languages
Interests
Websites
Timeline
Hi, I’m

WAKUMELO LUTANGU

Marketing
Lusaka,Lusaka
WAKUMELO LUTANGU

Work Preference

Work Type

Full TimeContract Work

Location Preference

RemoteHybridOn-Site

Summary

Holder of a Bachelor’s Degree from the University of Zambia and Certificate in Digital Marketing, with over 05 years of professional experience and over 2 years in Management role in sales and marketing management, customer service, relationship management, PR, Digital marketing, business development, sales planning, and competitive analysis. Have expertise Experience in developing and implementing strategic marketing plans and staying abreast of changes in the marketing environment to best serve the objectives of an organization. Possess a track record of increasing and sustaining sales growth and profitability while contributing and delivering against the business strategy. Demonstrated ability to assist in developing and implementing successful strategic sales and marketing plans; Experience in conducting market research and analysis; managing traditional and digital marketing campaigns and staying abreast with changes in the marketing environment. A strategic leader and team player with expertise in managing relationships at senior level including managing a diverse marketing team and motivating them to achieve targets. A team player with a strong organisational, planning, leadership, management, cross-cultural skills, and the ability to build and motivate diverse teams to achieve targets. Have an eye for detail and the ability to work with minimum supervision, work under pressure, organize own workload, manage time effectively and accurately. Effective interpersonal, communication and presentation skills with the ability to liaise efficiently at all levels in an organisation and maintain good working relationships. Possess strong negotiation, analytical, problem solving and creative skills with proven ability to contribute new and innovative ideas. Proficiency in Microsoft office tools including Word, Excel, PowerPoint and Outlook.

Overview

8
years of professional experience

Work History

RUBIS ENERGY ZAMBIA

Head of Marketing
06.2022 - Current

Job overview

  • Developing and implementing brand marketing plans for the brand portfolio B2B and B2C
  • Managing ATL and BTL communication for the portfolio of 5 brands (castrol, Enjoy, Rubis card and Rubis gas (LPG))
  • Managing the current brand portfolio as well as the innovation process for new product development
  • Designing consumer and trade promotions and support materials
  • Developing and monitoring marketing budget including expenditures and appropriations
  • Leading third party agencies (Creative, Digital, Media planning, and Experiential etc.)
  • Managing contracts with agencies and monitoring Service level agreements and relevant contractual Key Performance indicators (KPIs) with regular review of the same
  • Establishing marketing goals based on past performance and market forecasts
  • Expanding and developing marketing platforms including social media platforms
  • Monitoring, reviewing and reporting on all marketing activity and results
  • Conducting market research and analysis for the brand portfolio while taking corrective action

BLOCKHOUSE MEDIA

Digital Marketing Manager
06.2020 - 03.2022

Job overview

  • Management of social media platforms
  • Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns for clients.
  • Coordinate the content production and create a budget for both marketing and production.
  • Design, build and maintain client’s social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Lase with graphic designers to ensure visual content is created.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

MARSHALL LINUX LOGISTICS [GROUP OF COMPANIES

Digital Marketing Officer
02.2020 - 12.2020

Job overview

  • Worked closely with the sales team ensuring thorough marketing strategy execution for continued project.
  • Oversaw copywriter for the company websites and social media sites
  • Optimized content to drive traffic to the websites.
  • Was responsible for the generation of innovative marketing ideas, strategies, content creation, marketing timeline, and strategy.
  • Wrote and proofread marketing articles, advertising, and website copywriting that was engaging and successful in conveying branding ideas.
  • Was responsible for SEO search engine optimization.
  • Keyword ranking.
  • Performed marketing duties such as Email marketing.
  • Monitored line efficiency and implemented improvements for increased productivity

AW MEDIA ZAMBIA

Digital Marketing Executive
01.2018 - 03.2019

Job overview

  • Managed various brands.
  • Managed websites and social media sites.
  • Posted daily on major social media sites.
  • Produced monthly social media insight reports.
  • Carried out marketing research.
  • Organized and maintained records
  • Worked in various departments to gain hands-on experience
  • Resolved escalated concerns using professionalism and understanding of facets of issue
  • Implement process improvement to shape organizational

ZANACO BANK

Sales Agent
01.2019 - 03.2019

Job overview

  • Demonstrated products to show potential customer’s benefits and advantages and encourage purchases.
  • Generated sales.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audiences.
  • Created detailed sales presentations to communicate product features and market data

Education

The university of Zambia

Bachelor Degree from Special Education

University Overview

Zambia Open University

Certificate from Digital Marketing

University Overview

Kalulushi Secondary School

Grade 12 school certificate

University Overview

The University of Zambia

Certificate from monitoring and evaluation

University Overview

The University of Zambia

Certificate from project management

University Overview

The University of Zambia

Certificate from psychosocial counseling

University Overview

Skills

  • Strategic Marketing
  • Relationship Management
  • Credit control
  • Brand Management
  • Planning and coordination
  • Customer Service
  • Key Account Management
  • Email-marketing
  • Strategic planning
  • Leadership and Management
  • Report Writing
  • Social Media Management
  • Promotion management

Qualifications

Qualifications

Bachelor Degree , The University of Zambia, Certificate in Digital Marketing, Zambia Open University, Grade 12 school certificate, Kalulushi Secondary School, Certificate in monitoring and evaluation, The University of Zambia, Certificate in project management, The University of Zambia, Certificate in psychosocial counseling, The University of Zambia

Personal Information

Personal Information
  • Date of Birth: 04/01/1996
  • Gender: Male
  • Nationality: Zambian
  • Driving License: Class C
  • Marital Status: Single

Hobbies and Interests

Hobbies and Interests
  • Social Media Manager – Volunteer, She Entrepreneur Zambia – 2019
  • Content Developer - Digital Blue Media – 2017
  • Psychosocial Counselor, Counselor Kalingalinga Health Centre – 2018
  • Traveling
  • Meeting New People
  • Researching
  • Reading
  • Blogging
  • Networking
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Certification

  • Licensed driver - 5

Accomplishments

Accomplishments
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.
  • Supervised team of 6 staff members.

Software

Microsoft

Hubsport

Crm

Google analytics

Languages

English
Advanced (C1)
lo

Interests

Reading

Timeline

Head of Marketing
RUBIS ENERGY ZAMBIA
06.2022 - Current
Digital Marketing Manager
BLOCKHOUSE MEDIA
06.2020 - 03.2022
Digital Marketing Officer
MARSHALL LINUX LOGISTICS [GROUP OF COMPANIES
02.2020 - 12.2020
Sales Agent
ZANACO BANK
01.2019 - 03.2019
Digital Marketing Executive
AW MEDIA ZAMBIA
01.2018 - 03.2019
The university of Zambia
Bachelor Degree from Special Education
Zambia Open University
Certificate from Digital Marketing
Kalulushi Secondary School
Grade 12 school certificate
The University of Zambia
Certificate from monitoring and evaluation
The University of Zambia
Certificate from project management
The University of Zambia
Certificate from psychosocial counseling
WAKUMELO LUTANGUMarketing