Xobbe M Mushinge
Lusaka
Summary
Performance-driven marketing and communications professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in digital marketing, content creation, social media audience engagement and brand management.
Overview
8
8
years of professional experience
Work History
Lead Marketer
Trendjetter Marketing (Self Employed)
Lusaka
01.2023 - Current
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Onboarded new team members and coached personnel in marketing tasks.
Communications Specialist
USAID, Let's Read Project
Lusaka, Zambia
03.2020 - 12.2022
- Coordinated all activities related to the project’s public relations including drafting press releases, inviting media to project events, and tracking press coverage of Let’s Read activities.
- In coordination with the technical team, developed multiple tools to reach key audiences, including project one-pagers, newsletters, brochures, posters, etc., including ensuring that timely feedback from the Ministry of Education (MoE) is collected and incorporated.
- Supported project staff with the development of at least three original project success stories in the USAID format per quarter to be submitted with quarterly and annual progress reports, including identifying story ideas and conducting interviews.
- Communicated project success stories and key project themes/messages through multiple platforms, including public services announcements, radio and television features, and short films or photo blogs that where shared on USAID social media platforms.
- Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
- Designed print collateral materials and coordinated branding across multiple communications channels.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Senior Marketing Manager
Unicaf University Zambia
Lusaka, Zambia
07.2018 - 02.2020
- Led staff of 4 marketing officers and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Developed insights on marketing campaigns to assess performance against goals.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials.
- Developed and promoted corporate brand, images and identity to media and public
- Cultivated strong corporate image and identity with clear branding
- Increased student enrolments by 20% from a multi-channel approach
Business Relations Executive - Education
ACCA
Lusaka, Zambia
02.2015 - 05.2018
- Maintained and nurtured ACCA's over 20 strong commercial partnerships across ACCA's local networks of partners in Zambia (Universities, colleges, and approved learning partners, employers, high schools, government entities) to ensure that ACCA maintains mutually profitable business with its existing clients and builds business with prospective clients.
- Developed annual strategic plans for industry-specific prospecting, building relationships based on in-depth industry knowledge.
- Developed a clear strategic engagement plan to promote ACCA's various products and qualifications to suit various target markets.
- Gave guidance on ACCA's online registration processes through regular visits and workshops to orient customer service and front office staff.
- Managed the execution of several above-the-line marketing channels such as radio, television, print, outdoor and digital media.
- Increased ACCA's prospective student list by 2000 by introducing the use of social media to the overall integrated local marketing plan
- Developed creative presentations, trend reports, kitted assets, and product datasheets.
- Documented customer interactions and relationships using CRM systems and boosted engagement by 100%.
- Daily relationship development with private sector partners, including sending coordination emails and meeting invitations, making follow-up meetings, and writing content for the quarterly newsletter;
Education
Master of Science - Marketing Management And Research
MSc Marketing Management
University Of Lusaka10.2022
Bachelor of Science - Communications And International Relations
Monash University
Monash University02.2013
Associate of Arts - Communications
Australian Institute Of Business And Technology
Lusaka07.2009
Skills
- Strategic Planning and Implementation
- Event Execution and Coordination
- Sales expertise
- Business Development
- Media relations
- Trade-Show Representation
- Brand development
- Campaign management
- Relationship building and rapport
- Content Design & Creation
- Social Media Planning & Management (Hubspot)
- Brand Management
- Press Release Writing
- Communication Strategy Planning
- Graphic Design (Canva, CorelDraw)
- Presentation Skills
- CRM Management (Salesforce, Zoho, Oracle)
Affiliations
Member - Zambia Public Relations Association (ZAPRA)
Associate Member - Zambia Institute of Marketing (ZIM)
Accomplishments
- Supported ACCA Zambia in the development of their social media strategy that resulted in a 30% increase in new students and 60% improved student engagement
- Managed production of the ACCA digital campaign from concept creation to launch, resulting in the contact collation of over 2000 prospective students.
- Achieved improved success stories for USAID Let's Read Project by developing success story collation template to assist field staff improve their collation of stories
- Supervised team of 5 staff members.
- Increased yearly student registrations at UNICAF University by 20% in 2019.
- Improved UNICAF University's visibility by developing relationships with ISAZ schools in Zambia
Timeline
Lead Marketer
Trendjetter Marketing (Self Employed)
01.2023 - Current
Communications Specialist
USAID, Let's Read Project
03.2020 - 12.2022
Senior Marketing Manager
Unicaf University Zambia
07.2018 - 02.2020
Business Relations Executive - Education
ACCA
02.2015 - 05.2018
Master of Science - Marketing Management And Research
MSc Marketing Management
Bachelor of Science - Communications And International Relations
Monash University
Associate of Arts - Communications
Australian Institute Of Business And Technology
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