Yabbey Shitima
Lusaka
Summary
Dedicated and results-oriented Marketing and Education Professional with over 20 years of experience in multicultural environments. Proven track record in driving growth and sustainable development through strategic marketing initiatives and innovative educational programs. A dynamic visionary and collaborative team player, adept at solving complex problems and fostering effective communication. Possessing strong leadership skills and a solid commitment to achieving organizational goals.
Overview
25
25
years of professional experience
Work History
Marketing and Public Relations Manager
International School Of Lusaka
Lusaka
06.2020 - Current
- As a member of the senior management team, I oversee the effective running of the organisation, partaking in major decision-making processes to ensure efficiency and ensuring that all departments are operating optimally
- Spearheading the organisation of all major school projects, including collaboration with relevant ministries, embassies, and other stakeholders
- Supervising diverse, multicultural teams in achieving organisational objectives and enhancing brand equity
- Overseeing the drawing and updating of Marketing, Public Relations and Admissions policies
- Overseeing the Public image of the organisation in relation to communities, organisations, embassies, both local and international
- An integral member of the Marketing and Strategy Board Committee
- A member of the curriculum accreditation team
- Sit on the Board and provide relevant and accurate input pertaining to organizational data
- Liaising with civil society/embassies/government/corporate
- Proactively generate ways to advance the organisation's brand in publications, digital media, speaking opportunities, conference participation, and other forms of advertising
- Managing all marketing and Public Relations materials, website updates, and social media presence on behalf of the organization
- Designing and producing marketing, advertising, and promotional materials
- Creation of work annual work plans for the Marketing department
- Publicises scholarship awards
- Proactively generating ways to advance the organizational brand in publications, digital media, speaking opportunities, conference participation, and other forms of advertising
- Actively market and promote news and project development, property management, and acquisition activities including formal press release distribution, article development /pitch, social media, etc
- Prepare and manage marketing materials as needed
- Responsible for the distribution and content of electronic newsletter or blog
- Assisting teams in the preparation of new business materials, presentations, etc
- Creating and managing the annual marketing budget and plan
- Interfacing with society and representing the entire organization at public events, press briefings, etc
- Implement the annual marketing plan
- Continually evaluate the public relations strategy.
01.2006 - 06.2020
- Developing School Curriculum
- Member of the curriculum accreditation committee
- Collaborating with other members of staff in strategic planning and implementation of best educational practices
- Class teacher for Early Years students
- Class teacher in Primary School
- Enhance student academic and social growth by using varied teaching strategies and techniques
- Teaching and instructing the subjects including, Math, English, science, social studies, ICT, and writing projects
- As a proactive Chairperson for the Zambia-United Nations Committee, competently organized the annual activities and celebrations for the whole organization
- This includes engaging the government, embassies, media houses, students, teachers, parents, and other stakeholders
- Facilitating parent and teacher workshops to ensure the progress and growth of the students on a regular basis while building in-depth curriculum understanding for the parents
- Participated in the professional development of staff
- Chaired the Organization's accreditation team
- Successfully revised curriculum and evaluated teaching and learning strategies, methodologies & and programmes that adhere to internationally recognized policies.
Musikili Primary School
Mazabuka
07.1999 - 12.2004
- Proactively trained & and coached different sports teams in accordance with the school's procedures
- Taught and educated students in Social studies, Physical Education, and Religious Education across the School according to guidelines and ensured coverage of the programme of study
- Year 2 Class Teacher.
Education
Certificate in Inclusive and Ethical Leadership -
University of South Florida
01.2023
MBA -
University of Roehampton
01.2021
Bachelor of Commerce with specialization in Marketing Management -
University of South Africa
01.2016
Diploma in Secondary Science Education -
University of Zambia
01.1998
Masters of Political Science and International Relations -
University of Lusaka
Skills
- Leadership skills - As part of the senior management team, involved in overseeing the decision-making process and strategic planning that impact the entire organization As head of marketing, devise and create opportunities for strategic partnerships, including soliciting sponsorships with corporations, embassies, and government ministries that help foster long-term partnerships
- Project and Team Management- Leading multicultural teams in planning, organizing, implementing, and evaluating major projects and events for the organization
- Tech-savvy- Competent with Google Workspace tools, including Google Drive, Google Meet, Google Sheets, Google Docs, Google Forms, etc
- Interpersonal skills- Proficient in fostering positive interpersonal relationships, cultivating effective communication and collaborating seamlessly with diverse teams Adept at navigating diverse personalities to achieve shared goals
- Communication Skills- Exceptional communication skills honed through clear and concise verbal articulation, clear writing and active listening Proven ability to convey ideas with clarity to enhance collaboration and understanding in diverse professional settings
- Team building- Excellent at collaboration with colleagues with a focus on contributing positively to team/ project objectives
- Global experience- Extensive experience working with diverse teams based on gender, ethnicity, religion, experiences, and other factors
- Financial Management- Overseeing and Managing the annual Marketing Budget for the organization
- Communication and Leadership - proficient communicator with the ability to engage stakeholders
Associations
- Full member of the Zambia Institute of Marketing(ZIM)
- Full member of Zambia Public Relations Association(ZAPRA)
- Full Member of the Chartered Institute of Management
References
- Mr. Mwewa Besa, President -Zambia Institute of Marketing, mwewa@transfrontiermanagement.com, +260 978688240
- Mr. Martin Golf, Former Head of School International School of Lusaka, goffdrop@yahoo.com, +447846071985
- Ms. Grace Kambeu, Former IBPYP Coordinator International School of Lusaka, grace.kambeu@clickandconnectzambia.com, +260977423479
Hobbies and Interests
- Travelling and sightseeing
- Gardening
- Cooking
Timeline
Marketing and Public Relations Manager
International School Of Lusaka
06.2020 - Current
01.2006 - 06.2020
Musikili Primary School
07.1999 - 12.2004
Certificate in Inclusive and Ethical Leadership -
University of South Florida
MBA -
University of Roehampton
Bachelor of Commerce with specialization in Marketing Management -
University of South Africa
Diploma in Secondary Science Education -
University of Zambia
Masters of Political Science and International Relations -
University of Lusaka
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