Yin Tao Zekko
Lusaka
Summary
A creative Copy and Content Writer recognised for high productivity and exceptional task efficiency. Expertise in SEO optimisation, brand messaging, and audience engagement drives the creation of compelling content that aligns with organisational objectives. Proven adaptability and strong collaborative skills enhance teamwork and foster clear communication across projects.
Overview
9
9
years of professional experience
Work History
Copy and Content Writer
Blackdot Media/ TBWA Africa
Lusaka
11.2024 - Current
- Managed project timelines effectively while meeting tight deadlines without sacrificing accuracy or detail.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Conducted thorough research to produce informative and accurate articles on diverse topics.
- Wrote sales copy, letters and other advertising and marketing material.
- Collaborated with writing team to develop scripts and advertising concepts.
- Contributed to the creation of content guidelines and best practices.
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Developed SEO-friendly content that achieved high rankings in search engine results pages.
- Followed trends in industry and target genre to capitalize on emerging trends.
Youth Mentor/SRHR Advocate
SAT Zambia - Sexual Reproductive Health Rights Africa Trust
Lusaka
06.2019 - Current
- Assisted with the development of individualized plans for youth to achieve their goals.
- Recommended coping mechanisms and offered guidance to individuals dealing with intense problems.
- Worked closely with disabled or impoverished individuals to locate helpful financial resources and community programs.
- Provided assertive community-based rehabilitation and case management services to high-risk mentally ill patients.
- Forged partnerships with community organizations offering resources for youth.
- Collaborated with law enforcement and child advocacy centers to carry out forensic interviews for abused children.
- Administered operating budgets, enforcing internal expense-monitoring controls.
- Developed strategies to address challenging behaviors in a constructive manner.
- Collaborated with peer mentoring program members to devise new methods to generate interest and participation.
Social Media Manager
Nkwazi Magazine
Lusaka
03.2024 - 10.2024
- Guided the visual content creation process, working closely with graphic designers to ensure alignment with brand aesthetics.
- Managed the daily operations of all assigned social media accounts.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Identified potential opportunities for collaborations between the company and other organizations.
- Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
- Facilitated consumer relations or relationships between managers and employees or different branch offices.
Administrative Assistant
Generation Alive
Lusaka
09.2021 - 12.2023
- Provided product shipment logistical support and quality control by coordinating with vendors, resulting in increased revenue.
- Set up workshops, conferences and meetings by scheduling and reserving rooms and preparing supplies.
- Conducted research, compiled and typed statistical reports, synthesized information and provided excellent communication to disseminate information throughout organization.
- Assisted with the planning of special events by arranging catering services, securing venues and ordering promotional materials.
- Provided administrative support to the executive team, including scheduling meetings and managing calendars.
- Coordinated travel arrangements and completed expense reports for travel reimbursement.
- Developed and maintained filing systems for confidential documents and records.
Associate Copywriter
Spark & Spur Canada
Lusaka
05.2020 - 07.2021
- Devised and implemented social media ad campaigns to drive traffic to client websites.
- Utilized SEO principles to optimize web content and increase visibility in search engine results.
- Gathered secondary research on market competition to better position client's brand.
- Created compelling headlines and calls-to-action to drive user engagement and conversions.
- Edited existing copy to improve readability while preserving the intended message.
- Adapted written pieces for different platforms such as mobile devices or web applications.
Copy Writer and Social Media Expert
Ding Consult Services
Lusaka
05.2018 - 11.2019
- Implemented SEO strategies in writing to enhance online visibility.
- Created original copy for websites, brochures, newsletters, promotional materials, and more.
- Developed and maintained an editorial calendar to track content publication.
- Managed multiple writing projects simultaneously to meet tight deadlines.
- Monitored current events for potential story ideas or topics relevant to company objectives.
- Conducted in-depth research on diverse topics to create accurate and engaging content.
- Authored original articles, blog posts, and reports on industry-related subjects.
Community Liaison
Community Liaison
Lusaka
07.2016 - 11.2018
- Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities and raised brand awareness.
- Created and delivered community presentations to deliver at local events, including workshops, seminars and fairs.
- Provided support during emergency response operations when needed.
- Identified new resources within community and met with professionals to discuss ways to blend such capabilities with current programs.
- Organized and coordinated public meetings, forums, and events.
- Attended conferences, seminars, and other professional development opportunities as needed.
- Developed partnerships with organizations that serve similar communities in order to share resources.
Education
Bachelor of Arts - Public Relations
National Institute of Public Administration
10-2021
Dip. - Journalism and Public Relations
Zambia Institute of Mass Communication
Zambia12.2018
Associate of Applied Science - International Computer Driving License
University of Zambia
Lusaka, Zambia06-2016
Skills
- Copy editing
- Copywriting techniques
- Content editing
- Search engine optimization
- Research skills
- Project management
- Social media strategy
- Data analytics
- Creative writing
- Brand messaging
Accomplishments
- Organizer, 2020 International Women's March, Sistah-Sistah Foundation and Feminist Coven, 03/2020
- Country Representative, International HIV/AIDS Conference, Nairobi, Kenya, 11/2019
- Campaign Organizer, #LifeIsPrecious, USAID, 05/2019
References
References available upon request.
Timeline
Copy and Content Writer
Blackdot Media/ TBWA Africa
11.2024 - Current
Social Media Manager
Nkwazi Magazine
03.2024 - 10.2024
Administrative Assistant
Generation Alive
09.2021 - 12.2023
Associate Copywriter
Spark & Spur Canada
05.2020 - 07.2021
Youth Mentor/SRHR Advocate
SAT Zambia - Sexual Reproductive Health Rights Africa Trust
06.2019 - Current
Copy Writer and Social Media Expert
Ding Consult Services
05.2018 - 11.2019
Community Liaison
Community Liaison
07.2016 - 11.2018
Bachelor of Arts - Public Relations
National Institute of Public Administration
Dip. - Journalism and Public Relations
Zambia Institute of Mass Communication
Associate of Applied Science - International Computer Driving License
University of Zambia
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