Yoliswa Namukulwa
Lusaka
Summary
Experienced Public Relations and Communications professional with 3+ years in the industry, specializing in strategic marketing, effective communication, and impactful public relations campaigns. Adept at driving brand visibility, engaging diverse audiences, and fostering meaningful connections. Passionate about leveraging communications to advance socio-economic development and sustainable growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior PR Associate/Experiential Marketer
Newmark Group Limited
Lusaka
01.2024 - Current
- Led communications for Kasi Afrique.
- Developed proposals for clients in diverse industries.
- Contributed to brainstorming sessions and creative ideation for client projects.
- Developed strategic plans for client campaigns.
- Collaborated with cross-functional teams for alignment and integration of communication efforts.
- Engaged in client meetings and presentations to discuss strategy and results.
- Monitored media coverage to identify opportunities for enhancing brand awareness.
- Collaborated with advertising teams on projects related to public relations efforts.
- Maintained an up-to-date database of relevant contacts within the industry.
- Created and implemented communication management strategy, delivering updates as needed.
- Developed experiential marketing campaigns that aligned with company objectives and goals.
- Monitored industry trends to stay up-to-date on best practices within the field of experiential marketing.
- Planned and executed impactful experiential marketing events.
- Negotiated contracts with third party vendors for experiential marketing services.
Public Relations Associate
Newmark Group Limited
Lusaka
06.2023 - 01.2024
- Attended trade shows and exhibitions to network with potential partners and customers.
- Drafted speeches for senior executives at industry events.
- Monitored industry trends, identifying opportunities for publicity.
- Conducted research on organizations and individuals to identify potential relationships.
- Developed and maintained relationships with various stakeholders including journalists, bloggers, and influencers.
- Created press releases, media kits, and other client materials.
- Developed good working relationships with media and liaised with press on potential news stories.
- Purchased advertising space or time to promote client's product or agenda.
Junior Associate
Challenges Zambia
Lusaka
06.2022 - 10.2022
- Responsible for enhancing business development strategies and driving growth at Signifide Group International.
- Successfully conducted presentations at various public awareness campaigns.
- Prepared product information sheets and brochures to support sales team members.
- Created weekly progress reports to track and monitor key objectives for assigned projects.
- Collaborated with colleagues to develop innovative marketing campaigns.
- Assisted in preparing presentations for senior management meetings.
- Performed administrative tasks including filing, data entry, and document scanning.
- Responded to customer inquiries over the phone.
- Delivered messages and ran errands.
- Prepared meeting agendas, attended meetings and recorded and transcribed minutes.
Community Liaison Officer
Thebe Investment Management
Lusaka
06.2020 - 11.2020
- Actively participated in meetings and committees, promoting information exchange and adherence to program guidelines.
- Served as liaison among clients, school, and management to ensure smooth communication flow and customer contentment
- Orchestrated meetings efficiently and effectively as assigned
- Maintained comprehensive and confidential manual and electronic records, guaranteeing data integrity and security
- Organized parent meetings, conferences, and patriotism initiatives efficiently
- Demonstrated adept record-keeping and clerical skills to streamline administrative processes
- Supported program initiatives by generating a variety of documents, reports, and written materials.
- Proficiently captured and transcribed meeting minutes, enhancing the spread of information and decision-making efficiency.
Marketing and Communications Intern
Thebe Investment Management
Lusaka
01.2020 - 06.2020
- Effectively managed online presence and customer reviews for Thebe's subsidiaries (Nkwashi, Explorer School, and Little Explorers), while responding to inquiries across multiple platforms and implementing SEO optimization strategies.
- Managed client communication and engagement through various platforms including social media, email, and phone.
- Compiled contact lists of potential customers based on criteria set forth by the organization.
- Ensured an efficient and streamlined contact database, supporting successful outreach initiatives.
- Prepared newsletters and reports
- Handled over 1,500 social media inquiries during a campaign within a single day.
- Created campaign result reports for senior management evaluation.
- Created visuals such as infographics and video content to support marketing initiatives.
- Documented customer communication details and data in CRM database.
Education
Bachelor of Arts - B.A in Development Studies
The University of Lusaka
Lusaka, Zambia.04-2022
Certificate in Monitoring And Evaluation -
The National Institute of Public Administration
Lusaka, Zambia01.2016
Skills
- Proficient in Microsoft Office, Google Workspace, Google Analytics
- Public Relations
- Project Management
- Social Media Management
- Time Management
- Brand Management
- Event Management
- Excellent Communication
- Customer Service
- Monitoring and Evaluation
- Data Analysis
- Digital Marketing
- Business Development
- Community Organizing
- Press Release and Speech Writing
- Teamwork and Networking
- Adaptability
- Presentation Skills
- Multitasking
- Negotiation
- Media Relations
Certification
- Challenges Worldwide, Youth To Work Program - 2022
- UDEMY, Beginner Project Manager - 2022
- YALI Network, Community Organizing For Action - 2018
Languages
English
First Language
Nyanja
Proficient (C2)
C2
Bemba
Proficient (C2)
C2
References
References available upon request.
Timeline
Senior PR Associate/Experiential Marketer
Newmark Group Limited
01.2024 - Current
Public Relations Associate
Newmark Group Limited
06.2023 - 01.2024
Junior Associate
Challenges Zambia
06.2022 - 10.2022
Community Liaison Officer
Thebe Investment Management
06.2020 - 11.2020
Marketing and Communications Intern
Thebe Investment Management
01.2020 - 06.2020
Bachelor of Arts - B.A in Development Studies
The University of Lusaka
Certificate in Monitoring And Evaluation -
The National Institute of Public Administration
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