Hi, I’m
Agatha Nayame
Lusaka
Summary
Impact Marketer with proven success in increasing revenue for emerging businesses and enhancing brand visibility. Expertise in developing and executing data-driven marketing strategies, analyzing market trends, and managing social media campaigns. Skilled in identifying client needs and delivering innovative, cost-effective solutions that drive results. Strong leadership in cross-functional team environments, fostering a culture of innovation and strategic planning.
Overview
12
years of professional experience
Work History
Ammy Heinstain Investments
Business Development and Innovation Manager
08.2019 - Current
Job overview
- Dynamic and experienced Business Development and Innovation Manager directing Agri Business and Food Value Chain Development division of Ammy Heinstain, accountable for driving growth and identifying new business opportunities in agricultural sector
- Formulate and execute strategic business development plans to reach revenue targets and enhance market presence in agriculture, food processing, and manufacturing sectors.
- Identify and pursue new business opportunities through market research, networking, and building relationships with key stakeholders.
- Lead the innovation initiatives by introducing new products, services, and technologies that enhance efficiency and productivity in agri-business operations.
- Collaborate with cross-functional teams to develop and launch innovative solutions that address customer needs and market demands.
- Conduct feasibility studies and market assessments to evaluate the viability of new projects and investments in the agriculture sector.
- Monitor industry trends, regulatory changes, and competitive landscape to anticipate market shifts and leverage emerging opportunities.
- Build and maintain strong partnerships with government agencies, industry associations, and other relevant organizations to drive collaboration and foster growth.
- Evaluate key performance indicators, oversee project milestones, and generate reports to assess effectiveness of business development strategies and innovation initiatives.
- Extensive knowledge of agri-business food value chains, hospitality and catering operations, market dynamics, and supply chain management.
- Demonstrated exceptional communication, negotiation, and leadership skills.
- Capable of generating innovative ideas that uncover growth opportunities and propel advancement in fast-paced environments.
- -Expertise in data analysis, project management, and business development tools/software.
AMMY HEINSTAIN ENTERPRISE DEVELOPMENTLUSAKA
DIRECTOR OF BUSINESS
03.2018 - Current
Job overview
- Managing the operations and marketing the company’s products and services.
- Developing and implementing marketing strategies for different companies in line with the company’s core values and objectives.
- Streamlining operations focusing on innovations in value addition and product development for client marketing campaigns
- Planning and implementing promotional campaigns.
- Brand development and Marketing.
- Executing online and print marketing initiatives while crafting compelling materials.
- Executed successful new product launches to expand market presence.
Oversaw comprehensive rebranding initiatives to enhance brand visibility.
Coordinated cross-functional teams for seamless product introduction.
Conducted market research to identify trends and consumer preferences. - Analyzing potential strategic partner relationships for companies.
- Performing market analysis.
- developing customer retention strategies, system registration processes, staff mentorship initiatives and training programs.
- Direct marketing efforts in key market areas.
- Analyze outcomes of recently adopted marketing strategies.
- Coordinate efforts with marketing staff to ensure productive executions.
- Performed comprehensive analysis of competitors' marketing strategies
- Executed marketing campaign that generated considerable growth in reservations.
- Launch successful guest rewards program incorporating seasonal incentives and discounts for business travelers
- Analyze untapped markets and formulate strategic plans for market entry
- Adhere to designated marketing budget while markedly boosting brand visibility, social media interactions, website visits, and reservation rates.
- Develop more effective feedback procedures to boost satisfaction rates.
National Association for Small Scale farmersKapiri Mposhi District
Marketing and Consultancy Project
02.2019 - 11.2019
Job overview
- Market program and sell agriculture inputs to small-scale farmers.
- Implementing educational programs targeting small scale farmers.
- Collaborate closely with zone coordinators and farmer groups to facilitate opening of new cooperative accounts.
- Oversee distribution of agriculture inputs including fertilizer, seed, and farming implements.
- Preparation of loan repayment accounts and statements for each farmer.
- Support oversight, reconciliation, and auditing processes related to farmer inputs distribution.
Meraki Cake Bar & Café
Admin & Business Development Manager
04.2017 - 01.2018
Job overview
- Oversee all administrative and Human Resource operations.
- Stock and operating system management.
- Deliver comprehensive skills support and training to all staff members.
- Reconciliation of all debtor accounts.
- Sourcing new business opportunities for the business.
- Identifying new business opportunities.
- Developing innovative marketing strategies and ensuring timely execution
- Sales and event coordination and participation.
- Corporate account handling.
- Event management.
Kavulamungu Group of Companies
Accounts and Admin
08.2016 - 03.2017
Job overview
- Managing, reconciling, and updating all credit customer accounts for TOTAL ENERGIES ZAMBIA AND ENGEN SERVICE STATIONS.
- Facilitated thorough reconciliation of debtor and creditor accounts.
- Compilation of monthly financial statements concluding.
- Coordinate preparation of all accounts for monthly statutory submissions (VAT, NAPSA, PAYE).
- Bank statement reconciliation.
- Generating invoices, cash, and check payments.
Web International Lusaka Zambia
Business Development Tenders and Marketing
03.2013 - 05.2016
Job overview
- Daily entry of all advertised tenders.
- Collection and preparation of bidding documents.
- Marketing and promoting the company’s products and services to prospective clients.
- After service sale service and service performance reconciliation on our clients.
- Market and competitor analysis.
- Attending all tender openings.
- Market evaluation of potential competitors.
- Sales and tender reports generated daily and weekly.
Education
International Trade Center SME AcademyGENEVA SWITZERLAND E-LEARNING
Competitive Analysis from Entrepreneurial Studies
01.2024
International Trade Center AcademyGENEVA SWITZERLAND E-LEARNING
Setting up Export Market Strategies for Businesses from Entrepreneurship
01.2024
AFREXIM BANK WORLD TRADE CENTERGENEVA SWITZERLAND E-LEARNING PLATFORMS
Agribusiness Finance and Trade Under AFCTAF from Entrepreneurial Studies
01.2024
INTERNATIONAL TRADE CENTER SME ACADEMYE-LEARNING TOOLS
HACCP ISO
01.2024
ACCA INTEMIDIATE LEVELLusaka, Zambia
Foundations in Accounting
01.2010
Pamodzi Girls High SchoolMufulira, Zambia
Grade 12 ‘O’ Level School Certificate
01.2004
Eastlea PrimaryMufulira, Zambia
School Certificate
01.1999
Skills
- Strategic planning and implementation
- Product innovation
- Service promotions
- Market research and analysis
- Idea development and brainstorming
- Revenue forecasting
- Communication skills
- International trade
- Adaptive leadership
- Accountancy
- Innovation development
- Business development
- Stakeholder engagement
- Cross-functional collaboration
- Data analysis
- Strategic planning
- Market research
- Innovation pipeline management
- Competitive intelligence
- Strategic thinking
- Ecosystem mapping
- Value proposition design
- Innovation metrics
- Innovation strategy
- Business model innovation
- Industry trends
- Innovation training
- Ideation facilitation
Timeline
Business Development and Innovation Manager
Ammy Heinstain Investments
08.2019 - Current
Marketing and Consultancy Project
National Association for Small Scale farmers
02.2019 - 11.2019
DIRECTOR OF BUSINESS
AMMY HEINSTAIN ENTERPRISE DEVELOPMENT
03.2018 - Current
Admin & Business Development Manager
Meraki Cake Bar & Café
04.2017 - 01.2018
Accounts and Admin
Kavulamungu Group of Companies
08.2016 - 03.2017
Business Development Tenders and Marketing
Web International Lusaka Zambia
03.2013 - 05.2016
International Trade Center SME Academy
Competitive Analysis from Entrepreneurial Studies
International Trade Center Academy
Setting up Export Market Strategies for Businesses from Entrepreneurship
AFREXIM BANK WORLD TRADE CENTER
Agribusiness Finance and Trade Under AFCTAF from Entrepreneurial Studies
INTERNATIONAL TRADE CENTER SME ACADEMY
HACCP ISO
ACCA INTEMIDIATE LEVEL
Foundations in Accounting
Pamodzi Girls High School
Grade 12 ‘O’ Level School Certificate
Eastlea Primary
School Certificate
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