Godwin Katebe

Accomplished and results-driven professional with a proven track record in telecommunications and mobile money sectors. Demonstrated leadership in strategic planning, business development, and team management. Possesses a robust background in regional and zonal management, successfully driving revenue growth, optimizing distribution networks, and ensuring operational excellence. Adept at formulating and executing business strategies to achieve targeted market share and profitability. Proven ability to navigate complex regulatory environments and ensure compliance with legal and banking standards. An effective communicator and team leader, consistently delivering results in dynamic and competitive landscapes.

• Zambia Institute of Chartered Accountants (ZICA)
• Zambia Institute of Marketing (ZIM)

• Head – Mobile Money, Zamtel, 05/01/23, 07/01/23, Led and managed the overall Mobile Money business and performance., Developed and implemented the Mobile Money strategy for targeted growth and market share., Prepared and maintained the Mobile Money business plan, ensuring alignment with the overall business plan., Monitored departmental budget and took corrective action as necessary., Oversaw and tracked Mobile Money sales, ensuring the achievement of revenue targets., Monitored competitor activities and technological advancements to ensure competitiveness., Provided leadership and direction to the Mobile Money team., Ensured compliance with legal, banking, and regulatory requirements., Prepared and presented reports on Mobile Money operations for management decisions.
• Regional Business Manager, Zamtel, 03/01/22, 05/01/23, Coordinated with Area Sales teams to support distributors and ensure appropriate branding., Provided training on new products and services and resolved conflicts among distributors., Ensured availability, accessibility, and visibility of Zamtel products in the market., Managed dealer recruitment, route plans, and distribution points., Compiled and analyzed sales figures for the region., Prepared reports showing regional performance for management information., Addressed key business issues/initiatives to impact or improve regional performance., Collected customer feedback and conducted market research.
• Zonal Business Manager, Airtel Zambia, 01/01/20, 02/01/22, Developed, planned, and managed all sales and distribution activities for the zone., Drove gross additions, quality sales metrics, and compliance with regulatory norms., Managed higher denomination recharges and products like Airtel Money and Airtel TV., Reviewed distribution health and took necessary actions to drive distribution width and depth., Coordinated with the network team to ensure seamless network connectivity., Coordinated product launches and availability.
• Retail Operations Manager, Airtel Zambia, 05/01/18, 12/01/19, Developed, implemented, and monitored the retail operating plan and targets., Managed mass retail infrastructure, including operationalizing new Franchisee Airtel Money Branches., Ensured efficient management of Own Airtel Shops and Franchisee Shops., Developed corporate policy for display, merchandising, and pricing., Monitored stock levels in Airtel Money Branches and coordinated refurbishments.
• Sales Operations Lead, Airtel Zambia, 04/01/15, 06/01/18, Managed, trained, coached, and developed Sales Operations team members., Conducted half-yearly and yearly appraisals for team members., Managed the zonal MIS to ensure effective sales teams., Ensured all performance issues for the team were raised and managed professionally., Maintained good working relationships with cross-functional teams to provide support to Sales teams., Coordinated war room activities and analytics., Tracked and ensured business continuity plans were in place., Controlled Opex and governed processes., Ensured correct and timely payments to channel partners according to SLAs., Provided Sales and Distribution business analytics for timely decision-making., Ensured timely submission of required analysis and month-end reports to EC and group., Ensured correct and timely target setting for all zones, communicated to stakeholders., Monitored execution progress against plans for any zonal initiative., Maintained correct and updated databases for all zones., Ensured Sales and Distribution adherence to processes., Implemented action plans addressing hygiene issues from engagement surveys., Extended timely support to team members for all cross-functional related actions.
• Sales Analyst, Airtel Zambia, 01/01/13, 03/01/15, Contributed to sales strategy development based on analysis., Provided decision support to the Sales and Distribution Director., Ensured Zonal Business managers and their teams worked with a single data set for consistency., Analyzed monthly, quarterly, half-yearly, and annual performance., Prepared reports for sales teams and Zonal Business Managers, showcasing actual versus target performance., Managed Sales and Distribution OPEX and controlled expenses., Provided input into the development, implementation, and monitoring of sales reporting systems., Directed the collection of sales information for budgets, reports, and forecasts., Ensured correct and timely computations for payment of all channel partners according to SLAs., Set targets for channel partners and tracked performance., Contributed to developing business cases, justifying investments in additional sales team headcount., Provided accurate and timely team and individual KPI analysis., Developed strong and effective working relationships with the sales teams to ensure growth in their respective zones.
• Consumer & Trade Acquisition, Airtel Zambia, 01/01/11, 12/01/13, Identified new segments for prepaid acquisition and implemented strategies., Facilitated sales team to achieve REC net adds targets through sales incentive programs., Planned and monitored acquisition cost for the assigned zone., Designed tools for market expansion and implemented trade schemes.
• Call Centre Supervisor, Zain Zambia, 07/01/07, 12/01/10, Provided hands-on support and guidance to customer care executives., Conducted coaching and training., Monitored and maintained performance standards., Identified areas for development to ensure continuous improvement.

• License to Hire training by SHL India - Jan 2021
• Leadership Development Training - Mar 2020
• MapInfo training for marketing, S&D and Network Teams – Jan 2014
• Excel and Access Training by Knowledge Cube training consultancy - Jan 2012
• Customer service and leadership training by MN management consultancy – Jul 2008
• Supervisory Skills including Social skills and grooming at Hospitality training institute – Mar 2008
• Customer care Workshop organized by Celtel Zambia Plc – Mar 2008
• Customer Handling Skills training facilitated by Celtel Zambia Plc – Aug 2007
• Workshop targeted at increasing awareness and implementation of customer care competencies facilitated by Celtel Zambia Ltd – Nov 2005

• Good at report writing
• Able to work with minimum supervision
• Able to work under pressure
• Fluent in English and local languages (Bemba and Nyanja)

• Andrew Chuma, Airtel Money Country Director, Airtel Zambia Plc, +260978981020
• Leah Kooma, Managing Director, MultiChoice Zambia, +260978980213
• Mr. Jussab Kara, Chief Information Officer, Zamtel, +260950005050

• Head Mobile Money – Zamtel, Formulated a short and long-term Zamtel Mobile Money Turn-around Strategy., Oversaw the integration of Zamtel Mobile Money platform to the National Financial Switch for interoperability.
• Regional Business Manager – Zamtel, Implemented a market visit tool for Area Sales Executives, resulting in increased productivity., Uplifted recharges for the zone from 6.9m to 11m in 6 months., Realigned the zone into mini clusters for effective ASE market management.
• Zonal Business Manager – Airtel Zambia, Improved Gross Adds for the western province, achieving consistent growth., Rolled out 45 Airtel Money Branches and 33 Mini Airtel Money Branches., Grew data market share from 43% to 71% within 20 months.
• Retails Operations Manager – Airtel Zambia, Designed a booth performance partner review template., Instrumental in designing the TSM market execution guide.
• Sales Operations Lead – Airtel Zambia, Successfully managed and developed the Sales Operations team, enhancing overall team performance., Implemented process governance measures resulting in controlled Opex and streamlined operations., Successfully transitioned all Sales reporting to a new system (BI) and implementing BI SMS reporting for hourly performance visibility.
• Consumer & Trade Acquisition – Airtel Zambia, Introduced and rolled out the Mo Cash initiative, contributing 40% to total gross additions., Improved Quality of Gross Additions from 48% to 75%.
• Call Centre Supervisor – Zain Zambia, Introduced a paperless quality monitoring tool., Transformed the call centre team into a customer-centric team, winning an award in 2008., Successfully implemented strategies that resulted in a 20% increase in customer satisfaction scores within the first year, Led cross-functional teams to implement changes, resulting in a 15% reduction in customer complaints and a 17% increase in customer retention

• Reading educative and motivating books
• Playing and watching soccer