Mutumba Wakung'oli
Sr. Marketer
Meanwood,09
Summary
Dependable marketing representative skilled in developing and executing marketing plans focused on sustainable growth. Drives brand awareness and customer loyalty with innovative, practical promotional strategies.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Officer - Strategy
AB Bank Zambia
Lusaka, Lusaka Province
07.2024 - Current
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Enhanced public relations efforts by cultivating strong relationships with media outlets, securing valuable press coverage for company news or events.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
Marketing Officer
AB Bank Zambia
11.2021 - 07.2024
- Monitoring and managing the company's social media platforms and website, adjusting outreach tactics as needed
- Measure and report the results of marketing initiatives
- Manage planning and hosting of marketing events
- Participate in marketing brainstorming sessions
- Support marketing campaign planning and execution
- Write copy for social media posts, promotional emails, and other marketing collateral
- Archive and manage marketing documents and images
Wealth Consultant
Prudential Life Assurance
Lusaka, Lusaka Province
04.2021 - 08.2021
- Determining prospects' needs and providing appropriate information suitable for the company's products and services
- Fostering relationships with customers to expand the customers' base and enhance loyalty and retention
Community Service Volunteer
Action Aid Zambia
10.2020 - 03.2021
- Assisted social workers with building, coordinating and leading programs delivering high-quality community support
- Expanded program outreach by delivering talks to less informed groups
- Developed and implemented activities and special community events
- Visiting communities to administer community scorecard to assess if government service providers are efficient in both the health and education sector
- Visiting schools and health facilities to administer questionnaires to service providers in charge i.e Headmaster/Headmistress, Nurse in charge
POLLING ASSISTANT
Electrical commission of Zambia
04.2016 - 04.2016
- Data Entry (Updating the voter registration database)
- Administrative tasks (submitting work orders, maintaining phone and associate information lists)
- Proofread and clarify various election materials
- Work in teams to complete tasks and meet required deadlines
Education
GCE Ordinary level Grade 12 Certificate -
NJASE GIRLS SECONDARY SCHOOL
Choma, Southern Province 01.2010 - 01.2014
Bachelor of Arts - Political Science and Public Administration
UNIVERSITY OF ZAMBIA
Lusaka, Zambia 01.2017 - 01.2020
Master of Arts - Strategic Communication For Development
MULUNGUSHI UNIVERSITY
Lusaka, Zambia 09.2024 - Current
Skills
Microsoft Package
Campaign Management
Media Buying
Google Analytics
Hootsuite
Search Engine Optimization
Brand building
Campaign Development
Press Release Writing
Planning and coordination
Accomplishments
- Awarded best performing student in Commerce, Civic Education and History
- Certificate of Achievement in Monitoring and Evaluation
- Certificate of Achievement in Information, Communication and Technology
- Certificate of Achievement in Project Planning Management
Personal Information
Date of Birth: 08/01/98
Voluntary work experience
- Active Community Service Volunteer, Action Aid Zambia, Choma, Southern Province, 05/01/21, 12/01/20, Assisted social workers with building, coordinating and leading programs delivering high-quality community support, Expanded program outreach by delivering talks to less informed groups, Developed and implemented activities and special community events, Visited communities to administer community scorecard to assess if government service providers are efficient in both the health and education sector, Visited schools and health facilities to administer questionnaires to service providers in charge i.e Headmaster/Headmistress, Nurse in charge
- Community Engagement, Action Aid, 02/01/21, Attended a citizen participation program organized by Action Aid aimed at training citizens in budget tracking and analysis to enhance transparency and accountability in the utilization of public funds, Participated in a boot camp and training on climate justice and climate change with youths by Action Aid Youth Hub
References
Available on request
Timeline
Master of Arts - Strategic Communication For Development
MULUNGUSHI UNIVERSITY
09.2024 - Current
Senior Marketing Officer - Strategy
AB Bank Zambia
07.2024 - Current
Marketing Officer
AB Bank Zambia
11.2021 - 07.2024
Wealth Consultant
Prudential Life Assurance
04.2021 - 08.2021
Community Service Volunteer
Action Aid Zambia
10.2020 - 03.2021
Bachelor of Arts - Political Science and Public Administration
UNIVERSITY OF ZAMBIA
01.2017 - 01.2020
POLLING ASSISTANT
Electrical commission of Zambia
04.2016 - 04.2016
GCE Ordinary level Grade 12 Certificate -
NJASE GIRLS SECONDARY SCHOOL
01.2010 - 01.2014
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